Join Aaron, Terry, and Erich for a hosts-only episode of the 2 Regular Guys where they’ll discuss the common failings of first-time (and often long-time) eCommerce sellers. We’ll help you avoid these pitfalls and plan your launch, whether this is your first online store or your latest in a string of many that aren’t performing the way you’d hoped.

Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News * SGIA now has a new name. PIA and SGIA have merged to form PRINTING United Alliance (PrUA), becoming the largest association in the U.S. serving the printing and graphic arts industries. PrUA serves not only as an industry resource but as an advocate according to the new press release.* Dad Joke: Where do you take someone injured playing Peek-a-boo?The I.C.U.(Joke courtesy of Joe Ortinau)

Evading eCommerce Pitfalls Aaron: As many of you may know, Erich Campbell is usually the man behind the scenes pushing the buttons for 2 Regular Guys; those of you who have been in the decorating business know him as a machine embroidery digitizer and educator, having written for many of the industry magazines we know and love, but you may not know that Erich has been deeply involved in building and running eCommerce stores for most of his decoration career, even spending a stint working for a major industry eCommerce company. With that, let’s bring Erich on so he can join in the discussion!5 eCommerce PitfallsLack of Focus: This can come in the form of not knowing your audience and therefore not being able to target them or not curating your garments so that your customers are doomed with an overmuch of choice; Let’s talk about how a lack of focus in any area can cause issues for ecommerce.Failing to Promote: No matter what balance of online to offline sales your company does, not spending active effort and capital to promote your online store will leave it suffering. Whether you use company stores as a tool for order-taking, you are running retail-styled collections, or building a customization business online, people can’t use your site if they don’t know it’s there. Let’s talk about promotions.Poor Presentation: When dealing with customers online, you can’t rely on your personal charm to pull off the sale; the presentation of the site, the images and copy you use to show and describe the product, and the design of your site can influence the way that your customer feels about your brand. Moreover, it shouldn’t stop online- if your customer gets one order in a nice logoed box with a ‘Thank You’ message and a topper sheet to prevent dirt / infiltration another with a roughed-up box without as much as a packing slip, which one is going to produce delight and let them know you care about their order? Let’s talk about the presentation.Failure to test / poor understanding of the purchasing process: If you haven’t purchased something from your own store,