On this edition of the Business of Betting Podcast, Jason is joined by Evan Kirkham, Co-Founder & CEO of Outlier.   Having previously worked as an attorney for over 10 years, in October 2020 Evan launched Outlier as a startup CEO and hasn't looked back since almost three years down the line. 
Outlier is a first-of-its-kind sports betting platform where sports fans can browse, analyze, and execute bets with confidence.    Timecodes:  00:35 - A message to fans of the podcast 02:38 - Getting to know Evan Kirkham 07:18 - What is Outlier? 08:30 - Why did Evan launch Outlier? 12:45 - Is this a good time to be a startup? 15:23 - Outlier's business model 17:09 - What makes a customer want to join Outlier? 19:48 - Where do Outlier get their insights? 20:45 - Discussion on the different sports data providers 23:44 - Who are Outlier's competitors? 25:56 - Sports betting in Texas 30:26 - Evan's vision for sports betting 33:59 - What does Evan want to be when he grows up?
Follow us on: https://twitter.com/bettingpod / @businessofbetting    Get in touch: https://twitter.com/jasontrost  businessofbetting@gmail.com Hosted on Acast. See acast.com/privacy for more information.

E192 - Evan Kirkham from Outlier

A betting podcast about the business side of the betting, wagering and investing world. Hosted by Jason Trost Hosted on Acast. See acast.com/privacy for more information.

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On this episode of the Business of Betting Podcast, Jason is joined by Joe Dunnigan from ALT Sports Data.
Hear them discuss:
01:22 - The genesis of ALT Sports Data, and the problem they set out to solve in the market 05:25 - Why alternative sports don't historically have a culture of betting despite their popularity  07:21 - The target customer persona for betting on alternative sports 09:12 - How alternative sports are segmented, and which are the most popular ones 13:15 - Why ALT Sports Data is securing official data rights instead of aggregating data themselves 16:25 - Why they are building an owned B2C media platform in addition to provisioning odds on a B2B basis 17:29 - Funding background and team composition of ALT Sports Data 19:36 - The future of the relationship between data rights holders and sportsbook operators, and the sustainability of the existing model 23:47 - The appeal of live sports content with younger generations and demographics  26:07 - Being an entrepreneur in the later career stage, and the benefits that brings 29:15 - Focusing on a niche versus being everything to everybody  31:08 - What Joe wants to be when he grows up


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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

E211 - Joe Dunnigan from ALT Sports Data

On this episode of the Business of Betting Podcast, Jason is joined by Matthew Trenhaile. In a bit of a twist on the standard format, the guest is the one asking the questions to our host!
Hear them discuss:
02:14 - The Smarkets origin story, and why Jason thought an exchange was needed 08:32 - How Smarkets almost became a social betting platform, and the role that social features play in the exchange experience  13:03 - The Betafir API, developer ecosystems, and why Smarkets currently operates as a "closed garden" platform 21:44 - The backstory of how Smarkets came to be its own market maker, and the challenges that came with that 29:22 - Whether the value proposition of exchanges will ever become broadly appealing to recreational bettors 37:31 - The allure of pivoting to B2B for exchanges and syndicates 47:18 - The challenges of offering political betting markets 52:23 - Trading on Betfair in the early days 60:58 - What Matthew wants to be when he grows up


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 This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

E210 - Matthew Trenhaile

On this episode of the Business of Betting Podcast, Jason is joined by Dillon Borgida from Betonu.
Hear them discuss:
01:42 - NCAA basketball talk 03:20 - Breakdown of sportsbook VIP programs and how they work 08:26 - The role of VIP hosts 10:35 - Why Smarkets doesn't have a VIP program (so far) 15:00 - Why VIP players aren't necessarily price sensitive  16:04 - The different tiers of VIPs, and what perks each tier can expect 20:23 - The role of credit and offshore sportsbooks with VIP players 23:28 - VIPs, responsible gambling, and affordability checks 30:10 - What the next 10 years look like for VIP players in the regulated US market 33:29 - What Dillon wants to be when he grows up


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 This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

E209 - Dillon Borgida from Betonu

On this episode of the Business of Betting Podcast, Jason is joined by Greg Kajewski from BettorEdge.
Hear them discuss:
01:00 - March Madness check-in 02:30 - Jason's collegiate wrestling career 05:38 - Introduction to BettorEdge 09:18 - Mechanics of transactions on BettorEdge, and how they are structured to ensure compliance 14:08 - BettorEdge's peer-to-peer betting model 16:32 - The different ways that BettorEdge monetizes its platform 20:21 - Attracting liquidity to the exchange 23:45 - Greg's opinion of Smarkets' strategy in the US market 25:34 - Marketing a betting product in a loud and crowded landscape 26:52 - BettorEdge funding and company backgrounder 28:49 - What Greg wants to be when he grows up


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 This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. 
 Hosted on Acast. See acast.com/privacy for more information.

E208 - Greg Kajewski from BettorEdge

On this episode of the Business of Betting Podcast, Jason is joined by Chris Grove from Acies Investments 
Hear them discuss:
01:43 - How Chris became so good at doing PR 03:31 - What Chris sees as his "north star" for his work in the betting and gaming industry 09:29 - Chris' thesis on why the future is "not so much gamifying sports betting as building games that are powered by sports outcomes" 15:33 - Where Chris sees opportunity for startups and challenger brands in a duopolistic US operator market 21:00 - The role and relative importance of price as a differentiator for sports betting operators 26:18 - The significance of exchanges, where they sit within the landscape, and why they're not bigger 35:01 - A debate on whether online sportsbooks are 'technology companies' or 'gambling companies' 43:51 - What Chris wants to be when he grows up


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 This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

E192 - Evan Kirkham from Outlier

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