If you’re not using video to communicate your message, odds are that you’re missing a huge array of potential investors, consumers, and users. And before you make excuses about your company not being exciting, or your product not sexy enough for video, take a listen to this episode of The Founder Formula.

This week we're talking to Evan Macmillan, CEO and Co-Founder at Gridspace, an AI-driven, voice automation company. Evan has an incredibly rich background. He was born in Silicon Valley, and his dad worked at Sun Microsystems and rubbed shoulders with legends like Bill Gates and Steve Jobs.

Listen to this and all of The Founder Formula episodes through your favorite podcast platform or Trace3.com.