The Founder Formula

In this episode of The Founder Formula, co-hosts Sandy Salty and Todd Gallina sit down with Yoav Landman, Co-Founder of JFrog, to explore how an open source project born out of a real developer pain point evolved into a publicly traded company serving organizations around the world.

Yoav shares the origin story behind JFrog plus another company he founded, the early challenges of building an infrastructure company, and the lessons he learned scaling JFrog into a platform trusted by some of the world’s largest enterprises. He also offers his perspective on how AI is transforming software development, why governance and trust matter more than ever, and what first-time founders often underestimate when building a company.

Listen to this and all of The Founder Formula episodes through your favorite podcast platform or Trace3.com.

In this live Founder Formula conversation recorded at Trace3’s Evolve conference, your hosts Todd Gallina and Sandy Salty sit down with Yoav Regev, Co‑Founder and CEO of Sentra.

Regev traces his path from nearly 25 years in Israeli military intelligence (including leadership within Unit 8200) to founding Sentra, where his team helps enterprises move faster by understanding, governing, and securing their most important asset: data.

He highlights “scale” as Sentra’s core differentiator in a world where AI and modern architectures multiply data volume and velocity, and shares gratifying moments when clients use Sentra to resolve real incidents fast.

Inside this episode, you’ll hear more about:

• The business case for data security: why understanding and responsibly handling data is central to enterprise advantage, not just risk reduction. 
• Four co‑founders, one mission: how long‑standing trust enables clean role division and faster decision‑making. 
• Culture that scales: run the company with full‑company transparency (even sharing board decks), and organize everyone to serve the customer first. 
• Differentiation at scale: Sentra’s focus on performing data security at AI‑era scale—privacy, compliance, and protection across massive datasets. 

Listen to this and all of The Founder Formula episodes through your favorite podcast platform or Trace3.com.

This special episode of The Founder Formula goes behind the scenes with Garima Kapoor, Co‑Founder of MinIO, and was recorded live at Trace3’s Evolve Conference!

Your co-hosts Todd Gallina and Sandy Salty reflect with Garima on her founder’s journey, growing an open‑source‑first product into enterprise impact, and what it takes to serve the AI era’s demand for on‑prem, exascale object storage. This session is packed with lessons leaders can apply immediately. 

Inside the episode, you’ll hear more about:

• Building a resilient founder mindset and scaling culture from first principles.
• Navigating community, product, and enterprise together in an open‑source‑first model.
• The operational realities of AI‑scale data: performance, footprint, and cost control.
• Practical advice for founders on focus, market timing, and customer proximity.

Listen to this and all of The Founder Formula episodes through your favorite podcast platform or Trace3.com.

The rise of machines has led to a tsunami of machine identities. This Founder set out to manage those identities and protect their secrets.

In this episode, of The Founder Formula, our co-hosts Todd Gallina and Sandy Salty interview Oded Hareven, the Co-Founder and CEO of Akeyless. The three of them discuss the significance of the Akeyless name, the commitment it takes to found a company, fundraising strategies, and balancing risk vs. success. 

Listen to this and all of The Founder Formula episodes through your favorite podcast platform or Trace3.com.

In this episode of The Founder Formula, learn all about Lauren Fitzpatrick Shank’s journey to entrepreneurism. Lauren is the Founder and CEO of KeepWOL, a game-centric talent development platform. 

Listen in to this episode of The Founder Formula to hear directly from a Founder whose mission is to help leaders deeply understand their employees. Plus, you’ll hear about building a brand that solves a problem, the art of saying no, and developing a good business culture through understanding people.

Listen to this and all of The Founder Formula episodes through your favorite podcast platform or Trace3.com.

This Founder has years of experience helping billion-dollar companies realize their full potential, including the data security company he founded, Rubrik. In Bipul Sinha’s world, data is the most critical asset.

Co-hosts Todd Gallina and Tony Olzak sit down with Bipul and discuss the importance of selling strategy, and then share some valuable insights into the world of data security, entrepreneurship, and venture capital.

Listen to this and all of The Founder Formula episodes through your favorite podcast platform or Trace3.com.

This Founder has some surprising additional talents outside of founding a company that’s raised $20 million in VC funding to hunt for networked devices. After helping several start-up brands market their solutions, Chris Kirsch joined the founding team of runZero and is currently the company’s CEO. In addition to a fun round of “fact or fiction,” The Founder Formula co-hosts Todd Gallina and Sandy Salty talked with Chris about:

• The evolution of a winning name for a company

Listen in to learn all of this and more on this episode of The Founder Formula with Chris Kirsch, Co-Founder of runZero. Additional episodes of The Founder Formula can be found on Apple Podcasts, Spotify, or the Trace3 website.

This Founder has some surprising additional talents outside of founding a company that’s raised $20 million in VC funding to hunt for networked devices. After helping several start-up brands market their solutions, Chris Kirsch joined the founding team of runZero and is currently the company’s CEO. 

In addition to a fun round of “fact or fiction,” The Founder Formula co-hosts Todd Gallina and Sandy Salty talked with Chris about, the evolution of a winning name for a company, developing a culture, mindful growth, and celebrating client wins.

Listen to this and all of The Founder Formula episodes through your favorite podcast platform or Trace3.com.

Security teams sometimes need to tackle big transformations as they keep up with today’s threat landscape. This two-time Founder set out to make that transformation less intimidating.

In this episode, our co-hosts Todd Gallina and Sandy Salty interview Guy Podjarny, the Founder and President of Snyk. The three of them discuss how Guy was able to overcome a catastrophic failure, the importance of winning over a user, and rethinking the way security teams defeat threats.

Listen to this and all of The Founder Formula episodes through your favorite podcast platform or Trace3.com.

Security teams sometimes need to tackle big transformations as they keep up with today’s threat landscape. This two-time Founder set out to make that transformation less intimidating. In this episode, our co-hosts Todd Gallina and Sandy Salty interview Guy Podjarny, the Founder and President of Snyk. The three of them discuss how Guy was able to overcome a catastrophic failure, the importance of winning over a user, and rethinking the way security teams defeat threats.

The conversation in this episode covers:

• The importance of Snyk’s dev-first posture

Listen to this and all of The Founder Formula episodes at Apple Podcasts, Spotify, or our website.