Besides heightened shopping anxiety, what else should marketers keep in mind?

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/08/11/the-consumer-experience-in-2020/

More brands are marketing directly to consumers.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/08/12/leading-brands-quickly-expanding-dtc-marketing/

When Google users browse in “Incognito” mode, just how hidden is their activity?

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/03/02/new-criticism-of-google-and-privacy/

We say bravo to the three firms highlighted in the video the blog post.

This episode is also available as a blog post: https://evansonmarketing.com/2020/08/13/auto-industry-giving-back/

Feeling sorry for yourself during these trying times? Then be inspired by this post.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/08/14/dont-give-up-dont-ever-give-up/

Global cybercrime damages are predicted to cost up to $6 trillion in by 2021.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/03/01/cybercrime-rages-on-and-on/

“Your brand is what people say about you when you’re not in the room.”

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/08/18/making-your-mark-with-personal-branding/

Personas are composite identities. They represent the types of prospects (market segments) that a business seeks.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/08/19/creating-meaningful-buyer-personas/

“The first step towards getting somewhere is to decide you’re not going to stay where you are.”

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/08/20/changing-how-we-change/

When transacting purchases, many boomers have adopted E-commerce due to COVID-19.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/08/24/digital-shopping-by-generation-2020/