The VIP Lounge By Experient

Event Behavioral Data: Do You Know What You Don’t Know?


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Jeff Fugate, SVP at Experient, introduces the Four Boxes of Knowing and explains why “not knowing” attendee behaviors could put your event at risk. Later, Jean Heis, Director of Meetings & Exhibits at the Institute of Food Technologists (IFT) shares more about how eventBit helped close crucial knowing gaps to ensure that the event experiences they design align with what matters most to their audience.

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The VIP Lounge By ExperientBy Experient