By Natasha Wright, CMP
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The podcast currently has 43 episodes available.
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Ever wondered why your event marketing strategies aren't yielding results?
You're not alone.
On this week’s episode, digital marketing expert Ashley Stanford, shares her actionable insights on event marketing. From her beginnings in a high school marketing club to her specialized focus on events, Ashley’s journey is brimming with valuable lessons for every event host🌟
Key Takeaways:
If you're ready to switch up your event marketing strategy, tune in now!
About Ashely
Ashley Stanford is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well. She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social.
Ice Cream Social is a widget that can easily bolt on to any website or checkout flow. On the front end, it’s Incentivizing word-of-mouth marketing in the digital world we live in today while also collecting first-party data for you on who these consumers and who their friends are on the backend. Ice Cream Social is backed by Comcast NBCUniversal SportsTech, which invested in the company in early 2022.
Across her tenure in the field, Ashley has held nearly every role in the digital marketing space, giving her unmatched expertise in customer acquisition and email, search, and content marketing.
Ashley's Websites:
Ice Cream Social: https://icecreamsocial.io/
TicketSocket: https://ticketsocket.com/
Social Media handles:
LinkedIn: (https://www.linkedin.com/in/ashcline/)
TicketSocket Twitter: (https://twitter.com/ticketsocket)
TicketSocket Facebook: https://www.facebook.com/ticketsocket
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.
Hosting an event? Download the FREE Event Planning Starter Guide
Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning an Event? Schedule Your Consultation Here
Send us a text
Are you ready to transform your business with the power of storytelling?
One of the biggest mistakes entrepreneurs make is THIS:
They think they are telling stories, but they're actually just 'story reporting.'
If you’ve been feeling like you’re stuck in a cycle of chasing down clients and not seeing results, this might be why. Because storytelling isn’t just listing events, it’s about creating connections, and here’s where you might be missing out:
They’re not driving your audience to take the next step
The good news is, Andy has got a proven framework for strategic storytelling that can turn your 'no’s' into 'yeses' AND he is sharing it with you for free this week!!
Join us in our latest podcast episode with storytelling expert Andy Henriquez as we walk you through the secrets behind crafting compelling stories that connect and convert. Key takeaways include:
Tune in and start transforming your connections into conversions with powerful storytelling!"
About Andy:
Andy Henriquez, also known as the 'Master Storyteller' and founder of the Master Storyteller Academy, is a business storytelling coach, keynote speaker, and author of the game-changing book Show Up For Your Life. A sought-after speaker, Andy has been featured in the Huffington Post, Black Enterprise, Entrepreneur Magazine, and has made several national television appearances. Andy trains corporations, non-profit organizations, and entrepreneurs on how to Unlock the Power of Story to elevate their brand, build greater connections, and increase revenue.
Register for Story Into Profit Live on October 10-12.
Story Into Profit- Live Event (storyintoprofitlive.com)
Andy's Website: http://www.andyhenriquez.com
Social Media handle: instagram.com/showupforyourlife
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.
Hosting an event? Download the FREE Event Planning Starter Guide
Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning an Event? Schedule Your Consultation Here
Send us a text
Are you tired of navigating networking and collaboration with no clear roadmap?
On this episode of the Events Gems podcast, Natasha Wright dives deep into the art of strategic networking with award-winning master connector and business strategist, Deana Jean. If you've been feeling lost in the sea of endless events and online interactions, trying to make meaningful connections that actually drive your business forward, this episode is for you.
Here’s what you’ll discover:
Ready to master the art of intentional networking and collaboration? Tune in now and walk away with strategic actions that will elevate your business game
Deana Website: thesuccesstribe.com
Social Media handles
https://www.facebook.com/deana.jonesjean
https://www.linkedin.com/in/deana-jean-3675966/
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.
Hosting an event? Download the FREE Event Planning Starter Guide
Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning an Event? Schedule Your Consultation Here
Send us a text
In an age increasingly dominated by virtual interactions, it’s crucial to rethink our event strategies with intentionality and depth. Natisha Livingston dives into the power of passionate execution, even in free events, and the necessity of personalization—from handwritten notes to high-energy atmospheres crafted with minimal resources. We emphasize the importance of resonating marketing strategies that deeply connect with your ideal audience and building trust by delivering on your promises.
Key takeaways include:
- Crafting emotional experiences and tailored offers for your attendees.
- Integrating closely with clients to personalize experiences.
- Using strategic marketing to keep participants engaged and excited.
- Building safe spaces that foster genuine connections and lasting relationships.
Tune in to discover how you can redefine your event strategies and create spaces where everyone can thrive.
About Natisha:
Natisha Livingston, the Connection Queen, is the Founder of ElluminateHer and Experiences For Her. She unites women in business through virtual and in-person events, emphasizing authentic connections. Natisha’s expertise boosts ROI by fostering community and meaningful engagement.
Connect on social: @natishaconnects; @experiencesforher
Website: www.experiencesforher.com; www.elluminateher.com
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.
Hosting an event? Download the FREE Event Planning Starter Guide
Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning an Event? Schedule Your Consultation Here
Send us a text
In this solo episode of Event Gems, host Natasha Wright shares her journey of embracing consistency, overcoming the toughest year in her business, and betting on herself. Learn how Natasha navigated the challenges of full-time entrepreneurship, transitioned services, and invested in coaching to build a solid foundation for her business. This episode offers valuable insights on resilience, strategic planning, and the importance of aligning values with business goals.
Key Takeaways:
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.
Hosting an event? Download the FREE Event Planning Starter Guide
Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning an Event? Schedule Your Consultation Here
Send us a text
🎙️ In this gem-packed episode of Event Gems, we dive into the dynamic world of event #networking with four incredible guests who shared their insights and experiences from the recent Event Planners Expo.
Key Highlights:
Networking Mastery:
Discover the art of building meaningful connections at events. Our guests share how they've their perspective on the art of networking and transforming casual encounters into lasting professional relationships.
Business and Beyond:
Explore how effective networking goes beyond business transactions. From collaborative projects to personal growth, learn how these connections have impacted both professional and personal spheres.
Trust and Reliability:
Delve into the pivotal role of trust and reliability in collaborations among business owners. Our guests share real-life anecdotes highlighting the power of trust in creating successful partnerships.
Stay connected with the guests:
Tina Marie https://www.instagram.com/tina_j_marie/
Michele https://www.instagram.com/michchique/
Darius https://www.instagram.com/echeloneventrentals__/
Tricia https://www.instagram.com/xclusive_services/
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.
Hosting an event? Download the FREE Event Planning Starter Guide
Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning an Event? Schedule Your Consultation Here
Send us a text
Join us for an inspiring episode with Linda Cain, the visionary behind Events by BluDiamond. With over 25 years in event planning, Linda shares the secrets of creating unforgettable 6 & 7-figure events that leave a lasting impact.
Discover the art of:
From 6 to 7-figure events, live, virtual, or retreats, Linda's expertise shines. With a client list featuring the who's who of the transformational and coaching event industry, she's the go-to expert in event strategy, site selection, and budgeting.
Linda's Website: http://eventsbybludiamond.com
Social Media handles:
https://www.facebook.com/linda.cain.3532
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.
Hosting an event? Download the FREE Event Planning Starter Guide
Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning an Event? Schedule Your Consultation Here
Send us a text
Join us on a captivating episode of "From Passion to Business Impact" as we sit down with Erica Maurer, a seasoned event planning expert from EMRG Media. In this insightful conversation, we delve deep into Erica's journey, driven by her passion for creating exceptional event experiences that elevate brands.
Tune in to "From Passion to Business Impact" with Erica Maurer for a dose of inspiration and practical tips that will transform your perspective on event planning, marketing, and the power of passion in achieving remarkable business results.
About our Guest
Erica Maurer is a veteran in the events, marketing, and hospitality industry. She is an entrepreneur, owner, event producer, coach, and speaker. She graduated from Tufts Undergraduate and received her master’s from Columbia University. She is a Partner at EMRG Media, a leading events, marketing, production and creative agency. Her company created The Event Planner Expo, the leading trade - show for the events, marketing and hospitality industry.
EMRG Media produces events for clients in the corporate, celebrities, brands, social and non-profit sectors. Some of her clients include ABC, NBC Universal, BuzzFeed, Columbia Records, Cardi B, Robin Hood Foundation, 1 800 Flowers, Pitchbook, Twitter, Fiver and Google to name some.
Erica has generated over 100 million in events.
Website: http://theeventplannerexpo.com and emrgmedia.com
Social Media:
@theeventplannerexpo @emrgmedia
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.
Hosting an event? Download the FREE Event Planning Starter Guide
Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning an Event? Schedule Your Consultation Here
Send us a text
Are you fed up with the struggle to gain visibility in your business? Do you feel like no matter what new marketing tactic you try, you can't break through?
If you know you have the skills to pay the bills, but your marketing isn't making the impact you desire, then this episode of The Event Gem's Podcast will surely have a tip or two to help.
Joining me is Author, Digital Marketing Expert, and Founder of Hustling Hotties, Janelle Jones.
Janelle thrives on helping entrepreneurs and small businesses grow their online presence. In this episode, Janelle and I discuss:
💎How to use data to attract sponsors
💎How to find the right marketing mix
💎Utilizing social media on your terms instead of being overwhelmed by it
💎The secret to gaining traction in your business that you can implement TODAY!
Resources:
About Our Guest:
While on a business retreat in Bali, Janelle strategized with strangers to create Hustling Hotties, a platform dedicated to finding side hustle solutions for single moms. The platform helps to navigate life, sets single moms up to not settle for less, shows them how to travel the world, and prepares them to go from breakdown to breakthrough.
Website: janelleajones.com
Social Media:
Facebook | Instagram
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.
Hosting an event? Download the FREE Event Planning Starter Guide
Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning an Event? Schedule Your Consultation Here
Send us a text
In this episode, we're diving into the enchanting world of Barbie and uncovering the marketing brilliance behind the recent Barbie movie campaign. Get ready to discover valuable insights that small business owners can leverage to make an impact with your marketing campaigns.
Key Takeaways:
💎Know your audience and create experiences that resonate deeply with them.
💎Build a community around your brand to foster genuine connections with your attendees.
💎Embrace fun and playfulness to engage your audience and create memorable event experiences.
💎Tap into nostalgia to create emotional connections and lasting impressions.
💎Collaborate with complementary partners to make your marketing campaign ubiquitous and captivating.
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.
Hosting an event? Download the FREE Event Planning Starter Guide
Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning an Event? Schedule Your Consultation Here
The podcast currently has 43 episodes available.