Event Gems Podcast

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In this insightful episode, we welcome Tatiana to delve into a comprehensive discussion on leadership, team operations, and effectively transitioning from a corporate background to entrepreneurship. 

This episode provides valuable advice on hiring the right team members, handling difficult conversations, and operationalizing business processes for sustainable growth. 

Key takeaways for business owners include creating structure within your team, strategic hiring, and sustaining a balance between personal relationships and professional expectations.

About The Guest:
Tatiana O’Hara is Team & Leadership Development Consultant that helps successful yet overwhelmed online business owners create the structure needed for their team & daily operations, so they can focus on scaling sustainably.

tatianaohara.co/teamtalkhotline

tatianaohara.co/grindaholicsrx

 Follow @_tatianaohara on IG 

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning an Event? Schedule Your Consultation Here

Send us a text

In this conversation, Natanya shares her journey from a seemingly successful yet unfulfilling life in brand marketing to her bold move to Paris, driven by the need for a more meaningful existence. Learn how she overcame fears and challenges to create "The Bravo Life," offering retreats that blend her passion for travel with the joy of helping others transform.

Tune in as we explore:

• The significance of identifying your break-even point and avoiding financial pitfalls in event planning.
• Building authentic connections and understanding your clients beyond demographics for effective marketing.
• The value of intimate, retreat-style environments, especially for introverts.
• Turning initial setbacks into valuable data and growth opportunities.
• The importance of storytelling and emotional connections in filling retreat spots.

Natasha Wright and Natanya Bravo also discuss the crucial role of resilience, vulnerability, and leading by example in creating spaces where profound personal transformation can take place. Whether you're a seasoned entrepreneur or embarking on your first retreat, this episode offers valuable insights into creating impactful, profitable, and life-changing events.

About Natanya
Natanya spent the first 10 years of my career creating global brand marketing & event campaigns for Fortune 500 consumer brands handling budgets up to $5MM and planning events for as many as 5000 attendees. While successful by society’s terms, she knew she wasn’t living up to her potential. Tired of saying “one day” –she listened to that internal voice and booked a one-way ticket to Paris to step into purpose and create her dream life.

Shortly after, The Bravo Life was created to inspire women to realize and actualize their full potential. Now a global community of over 30,000 women, The Bravo Life provides coaching, resources, and live experiences and retreats for women who are committed to living their best lives, as their best selves. 

As a Transformational Business & Mindset coach, Natanya empowers purpose-driven leaders with the tools, resources, and strategies to create and grow their own thriving businesses that serve others.

Website:
 http://Natanyabravo.com

Social Media handles:
 thebravolife

Free Class - Creating Retreats That Sell And Serve:
https://www.claritytolaunch.com/leadinspireprofitclass/

Group Coaching Program - Retreats That Sell & Serve :
https://www.claritytolaunch.com/RETREATSTHATSELLANDSERVE/

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning an Event? Schedule Your Consultation Here

Send us a text

Ever wondered why your event marketing strategies aren't yielding results?

You're not alone.

On this week’s episode, digital marketing expert Ashley Stanford, shares her actionable insights on event marketing. From her beginnings in a high school marketing club to her specialized focus on events, Ashley’s journey is brimming with valuable lessons for every event host🌟

Key Takeaways:

• Effective Word-of-Mouth Marketing:
• Maximizing Sales Post-Purchase:
• Driving Early Ticket Sales:
• Handling Last-Minute Registrations:
• Cost-Efficient Lead Acquisition:
• Post-COVID Event Marketing Trends:

If you're ready to switch up your event marketing strategy, tune in now! 

About Ashley
Ashley Stanford is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well. She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social.

Ice Cream Social is a widget that can easily bolt on to any website or checkout flow. On the front end, it’s Incentivizing word-of-mouth marketing in the digital world we live in today while also collecting first-party data for you on who these consumers and who their friends are on the backend. Ice Cream Social is backed by Comcast NBCUniversal SportsTech, which invested in the company in early 2022.

Across her tenure in the field, Ashley has held nearly every role in the digital marketing space, giving her unmatched expertise in customer acquisition and email, search, and content marketing.

Ashley's Websites:
Ice Cream Social: https://icecreamsocial.io/
TicketSocket: https://ticketsocket.com/

Social Media handles:

LinkedIn: (https://www.linkedin.com/in/ashcline/)
TicketSocket Twitter: (https://twitter.com/ticketsocket)
TicketSocket Facebook: https://www.facebook.com/ticketsocket

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning an Event? Schedule Your Consultation Here

Send us a text

Are you ready to transform your business with the power of storytelling?  

One of the biggest mistakes entrepreneurs make is THIS:  

They think they are telling stories, but they're actually just 'story reporting.'  

If you’ve been feeling like you’re stuck in a cycle of chasing down clients and not seeing results, this might be why. Because storytelling isn’t just listing events, it’s about creating connections, and here’s where you might be missing out:

• Your stories lack specificity  
• They are missing the element of conflict  

They’re not driving your audience to take the next step  

The good news is, Andy has got a proven framework for strategic storytelling that can turn your 'no’s' into 'yeses' AND he is sharing it with you for free this week!!

Join us in our latest podcast episode with storytelling expert Andy Henriquez as we walk you through the secrets behind crafting compelling stories that connect and convert. Key takeaways include:

• How to move from story reporting to strategic storytelling  
• The elements that make a story engaging and impactful  
• Real-life examples of how storytelling can influence decisions and boost business  
• Steps to create a storytelling framework that clearly defines processes  

Tune in and start transforming your connections into conversions with powerful storytelling!"

About Andy:
Andy Henriquez, also known as the 'Master Storyteller' and founder of the Master Storyteller Academy, is a business storytelling coach, keynote speaker, and author of the game-changing book Show Up For Your Life. A sought-after speaker, Andy has been featured in the Huffington Post, Black Enterprise, Entrepreneur Magazine, and has made several national television appearances. Andy trains corporations, non-profit organizations, and entrepreneurs on how to Unlock the Power of Story to elevate their brand, build greater connections, and increase revenue.

Register for Story Into Profit Live on October 10-12.

Story Into Profit- Live Event (storyintoprofitlive.com)

Andy's Website: http://www.andyhenriquez.com

Social Media handle: instagram.com/showupforyourlife

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning an Event? Schedule Your Consultation Here

Send us a text

Are you tired of navigating networking and collaboration with no clear roadmap? 

On this episode of the Events Gems podcast, Natasha Wright dives deep into the art of strategic networking with award-winning master connector and business strategist, Deana Jean. If you've been feeling lost in the sea of endless events and online interactions, trying to make meaningful connections that actually drive your business forward, this episode is for you.

Here’s what you’ll discover:

• The power of being intentional and self-aware when networking 
• How identifying and filling gaps can transform your business model 
• The necessity of legal agreements and starting collaborations small to prevent conflicts 
• Rules of engagement: Using goals, gifts, and gaps to set clear boundaries in collaborations 
• Effective tracking systems for your network, including a game-changing calendar audit every six weeks 
• Strategies for engaging champions and collaborators at events and through social media 
• Personal tips on maintaining energy as an introverted networker and leveraging virtual connections 

Ready to master the art of intentional networking and collaboration? Tune in now and walk away with strategic actions that will elevate your business game 

Deana Website: thesuccesstribe.com

Social Media handles
https://www.facebook.com/deana.jonesjean
https://www.linkedin.com/in/deana-jean-3675966/

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning an Event? Schedule Your Consultation Here

Send us a text

In an age increasingly dominated by virtual interactions, it’s crucial to rethink our event strategies with intentionality and depth. Natisha Livingston dives into the power of passionate execution, even in free events, and the necessity of personalization—from handwritten notes to high-energy atmospheres crafted with minimal resources. We emphasize the importance of resonating marketing strategies that deeply connect with your ideal audience and building trust by delivering on your promises.

Key takeaways include:

- Crafting emotional experiences and tailored offers for your attendees.

- Integrating closely with clients to personalize experiences.

- Using strategic marketing to keep participants engaged and excited.

- Building safe spaces that foster genuine connections and lasting relationships.

Tune in to discover how you can redefine your event strategies and create spaces where everyone can thrive.

About Natisha:
 Natisha Livingston, the Connection Queen, is the Founder of ElluminateHer and Experiences For Her. She unites women in business through virtual and in-person events, emphasizing authentic connections. Natisha’s expertise boosts ROI by fostering community and meaningful engagement. 

Connect on social: @natishaconnects; @experiencesforher
Website:  www.experiencesforher.com; www.elluminateher.com 

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning an Event? Schedule Your Consultation Here

Send us a text

In this solo episode of Event Gems, host Natasha Wright shares her journey of embracing consistency, overcoming the toughest year in her business, and betting on herself. Learn how Natasha navigated the challenges of full-time entrepreneurship, transitioned services, and invested in coaching to build a solid foundation for her business. This episode offers valuable insights on resilience, strategic planning, and the importance of aligning values with business goals.

Key Takeaways:

• The significance of consistency in business growth
• Navigating the transition to full-time entrepreneurship
• The value of investing in coaching and personal development
• Building a strong business foundation
• Strategies for handling tough times and maintaining motivation

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning an Event? Schedule Your Consultation Here

Send us a text

🎙️ In this gem-packed episode of Event Gems, we dive into the dynamic world of event #networking  with four incredible guests who shared their insights and experiences from the recent Event Planners Expo.

Key Highlights:

Networking Mastery:
Discover the art of building meaningful connections at events. Our guests share how they've their perspective on the art of networking and transforming casual encounters into lasting professional relationships.

Business and Beyond:
Explore how effective networking goes beyond business transactions. From collaborative projects to personal growth, learn how these connections have impacted both professional and personal spheres.

Trust and Reliability:
Delve into the pivotal role of trust and reliability in collaborations among business owners. Our guests share real-life anecdotes highlighting the power of trust in creating successful partnerships.

Stay connected with the guests: 
Tina Marie https://www.instagram.com/tina_j_marie/
Michele https://www.instagram.com/michchique/
Darius https://www.instagram.com/echeloneventrentals__/
Tricia https://www.instagram.com/xclusive_services/

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning an Event? Schedule Your Consultation Here

Send us a text

Join us for an inspiring episode with Linda Cain, the visionary behind Events by BluDiamond. With over 25 years in event planning, Linda shares the secrets of creating unforgettable 6 & 7-figure events that leave a lasting impact.

Discover the art of:

• Aligning your event vision with your budget
• Filling the room
• Building a successful team. 

From 6 to 7-figure events, live, virtual, or retreats, Linda's expertise shines. With a client list featuring the who's who of the transformational and coaching event industry, she's the go-to expert in event strategy, site selection, and budgeting.

Linda's Website: http://eventsbybludiamond.com

Social Media handles:
https://www.facebook.com/linda.cain.3532

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning an Event? Schedule Your Consultation Here

Send us a text

Join us on a captivating episode of "From Passion to Business Impact" as we sit down with Erica Maurer, a seasoned event planning expert from EMRG Media. In this insightful conversation, we delve deep into Erica's journey, driven by her passion for creating exceptional event experiences that elevate brands.

Tune in to "From Passion to Business Impact" with Erica Maurer for a dose of inspiration and practical tips that will transform your perspective on event planning, marketing, and the power of passion in achieving remarkable business results.

About our Guest
Erica Maurer is a veteran in the events, marketing, and hospitality industry.  She is an entrepreneur, owner, event producer, coach, and speaker.  She graduated from Tufts Undergraduate and received her master’s from Columbia University.   She is a Partner at EMRG Media, a leading events, marketing, production and creative agency. Her company created The Event Planner Expo, the leading trade - show for the events, marketing and hospitality industry.

EMRG Media produces events for clients in the corporate, celebrities, brands, social and non-profit sectors. Some of her clients include ABC, NBC Universal, BuzzFeed, Columbia Records, Cardi B, Robin Hood Foundation, 1 800 Flowers, Pitchbook, Twitter, Fiver and Google to name some.

Erica has generated over 100 million in events.

Website: http://theeventplannerexpo.com and emrgmedia.com

Social Media: 
@theeventplannerexpo @emrgmedia

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning an Event? Schedule Your Consultation Here