For additional resources for #eventprofs visit www.productionvaluematters.com


In this episode of Production Value Matters, host Matthew Byrne is joined by Wendy Porter, founder and chief events officer at Wendy Porter Events.


Join them as they discuss:

• Wendy's journey from acquisition marketing manager to founding her own event agency
• The importance of the "cranberry thread" - creating continuity in events through detailed planning
• Advocacy work with the Live Events Coalition to secure industry recognition
• The challenge of securing NAICS codes to unify the trillion-dollar events industry
• Future industry trends including smaller, more curated experiences
  
  

Wendy Porter brings over 23 years of experience in the events industry and has been recognized as one of EventEx's 100 most influential people in the US events industry. As vice chair of government affairs with the Live Events Coalition, she's been instrumental in advancing representation for the live events industry at the federal level, including lobbying over 100 members of Congress during the pandemic to secure critical relief for the industry.


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Host LinkedIn: linkedin.com/in/matthewbyrnecsep


Guest LinkedIn: linkedin.com/in/wendyportereventsProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.