Production Value Matters: The Business Event Podcast

In this episode of Production Value Matters, host Matthew Byrne is joined by Shawn Shapiro, the show manager of the Canadian Meetings and Events Expo (CME).


Join them as they discuss:

• The transition from Incentive Works to CME and its expanded focus
• The role of CME as the industry's "back to school" event
• Post-pandemic trends in the events industry
• Changes in attendee profiles and the influx of new talent
• The future direction of CME and its position in the global events landscape
• The growing interest from the American market in Canadian talent and events
  
  

Shawn Shapiro brings 15 years of industry experience and offers insights into the challenges and opportunities facing the events industry. He provides a behind-the-scenes look at managing a major industry expo and shares his vision for the future of CME.


If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.


Got a question on B2B Events? Fill out this form and Matthew will answer your questions in future episodes!


Host LinkedIn: linkedin.com/in/matthewbyrnecsep


Guest LinkedIn: http://linkedin.com/in/shawnmichaelshapiroProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

In this episode of Production Value Matters, host Matthew Byrne is joined by Ryanne Rask, Director of Events and Experiential Marketing at ProducePay.


Join them as they discuss:

• Ryanne's career journey from culinary arts to tech events
• The importance of fearlessness and diverse experiences in career pivots
• Strategies for effective cross-functional collaboration with stakeholders
• Managing last-minute changes in event planning
• The role of contingency planning in event strategy
• Emerging trends in the events industry, including the potential impact of AI
  
  

Ryanne Rask brings a wealth of experience from her diverse background in culinary arts, hospitality, and tech events. She offers valuable insights on overcoming fear during career transitions, effective stakeholder management, and adapting to unexpected challenges in event planning.


If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.


Got a question on B2B Events? Fill out this form and Matthew will answer your questions in future episodes!


Host LinkedIn: linkedin.com/in/matthewbyrnecsep


Guest LinkedIn: https://www.linkedin.com/in/ryanne-rask-ba61684bProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

In this episode of Production Value Matters, host Matthew Byrne is joined by Jacob Zucker, Director of Event Marketing at Morgan Stanley.


Join them as they discuss:

• Jacob's journey from college event planning to corporate event management
• The unique challenges and strategies of internal corporate events
• Planning and executing Morgan Stanley's summer internship programme kickoff
• Aligning events with talent acquisition and retention goals
• Enhancing engagement throughout internship periods
• Measuring the impact and effectiveness of orientation events
• Common pitfalls in planning internal corporate events and how to avoid them
• Advice for organizations looking to enhance their internal orientation events
  
  

Jacob Zucker brings over a decade of experience in event management, offering valuable insights into creating memorable experiences for interns and new hires in the corporate world. He shares his expertise on balancing stakeholder expectations, leveraging technology, and creating impactful events within budget constraints.


If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.


Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: http://linkedin.com/in/jacobmzuckerProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

In this episode of Production Value Matters, host Matthew Byrne is joined by Laura Kaiden, Senior Manager of Events at Classy.org.


Join them as they discuss:

• Laura's accidental journey into event marketing and her passion for data-driven experiences
• The unique aspects of creating events for the social sector at Classy.org
• Strategies for designing community-centric events that are educational, supportive, and celebratory
• The importance of personalization and attention to detail in event planning
• Challenges in large-scale event planning and strategies for overcoming them
• The future of event marketing, including the potential role of AI in personalizing experiences
  
  

Laura Kaiden brings a wealth of knowledge from her diverse background in event planning, venue management, and field marketing. She offers candid insights into the challenges and rewards of creating impactful community experiences, with a particular focus on serving the social sector through Classy.org's events.


If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.


Host LinkedIn: linkedin.com/in/matthewbyrnecsep


Guest LinkedIn: https://www.linkedin.com/in/laura-kaiden-9982b22Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

In this episode of Production Value Matters, host Matthew Byrne is joined by Natalie Lowe, founder of the Event Sustainability Forum and owner of Celebrate Niagara.


Join them as they discuss:

• The current state of sustainability in the events industry
• The impact of events on global emissions
• Common misconceptions and greenwashing in the industry
• Practical steps event professionals can take to improve sustainability
• The role of events in normalizing low-emission behavior
• Challenges in implementing sustainable practices
• The future of sustainable events
  
  

Natalie Lowe brings a wealth of knowledge from her extensive experience in the hospitality industry and her passion for sustainability. She offers candid insights into the challenges faced by the events industry and provides actionable advice for event professionals looking to make a real difference in their sustainability efforts.


If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.


Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: linkedin.com/in/lowenatalieProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

In this episode of Production Value Matters, recorded on location at the Conrad in Punta de Mita for GDP connections, host Matthew Byrne is joined by Tom Edelen, Senior Event Planner at Thrivent.


Join them as they discuss:

• Tom's unconventional career path from youth ministry to event planning
• Thrivent's mission and its impact on event planning
• The unique "service as incentive" program partnering with Habitat for Humanity
• Challenges and strategies in planning international events
• The evolution of corporate social responsibility in events
• Tom's personal approach to event planning, influenced by his background
  
  

Tom Edelen brings a fresh perspective to corporate event planning, drawing from his diverse background in youth ministry, education, and his personal passion for generosity. He shares insights on Thrivent's innovative approach to incentive programs, which flips the traditional model by focusing on service first, followed by a brief luxury experience.


If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.


Host LinkedIn: linkedin.com/in/matthewbyrnecsep


Guest LinkedIn: linkedin.com/in/tom-edelen-339aab12Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

In this episode of Production Value Matters, host Matthew Byrne is joined by Nathalie Saikaly from Dell Technologies at GDP connections in Punta de Mita, Mexico. Nathalie, with her extensive background in integrated marketing communications and event management, offers a wealth of knowledge on incorporating technology into business events while maintaining a human touch.


Join them as they discuss:

• Nathalie's journey from Lebanon to Dell Technologies
• The challenges of audience acquisition and retention in the post-pandemic world
• Integrating AI and data analytics in event planning
• Adapting event strategies for different audiences across North America
• The importance of creating meaningful, culturally relevant experiences
• Balancing technology with human connection in events
  
  

Nathalie Saikaly brings a unique global perspective, having worked across multiple continents before settling in Toronto. She shares practical advice for event planners at all levels, from leveraging AI tools to creating culturally resonant experiences.


If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.



Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: linkedin.com/in/nathalie-saikalyProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

In this special on-location episode of Production Value Matters, host Matthew Byrne interviews Catherine Chaulet, CEO and President of Global DMC Partners, at the GDP Connections event in Punta de Mita, Mexico.


Join them as they discuss:

• Strategies for balancing tight budgets with event quality
• The importance of early planning and partner selection
• Integrating sustainable practices and CSR into events
• The adoption of AI in event planning and management
• The gender disparity in leadership positions within the events industry
• Work-life balance and personal values in leadership
  
  

Catherine Chaulet brings a wealth of knowledge from her position at Global DMC Partners, offering practical advice for event planners at all levels. She emphasizes the importance of partnerships, innovative thinking, and adapting to the fast-paced environment of the events industry.


If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.


Host LinkedIn: linkedin.com/in/matthewbyrnecsep


Guest LinkedIn: https://www.linkedin.com/in/catherine-chaulet-a4b6736Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

In this episode of Production Value Matters, host Matthew Byrne is joined by Sarah James, Director of Sales for Live Nation Special Events in Austin and San Antonio. Sarah, with her extensive background in the hospitality and events industry, offers a wealth of knowledge on incorporating live entertainment into business events.


Join them as they discuss:

• Sarah's journey from hotel catering to Live Nation events
• Trends in live entertainment for corporate events
• Strategies for aligning entertainment with event objectives
• Navigating the challenges of booking top-tier talent
• Measuring ROI for live entertainment at business events
• The future of live entertainment in the corporate world
  
  

Sarah James brings a unique perspective, having transitioned from the hotel industry to the world of live entertainment. She shares practical advice for event planners at all levels, from those just starting to work with local bands to those looking to book major acts for large-scale corporate events.


If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify, Instructions on how to do this are here.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: linkedin.com/in/sarahjames1Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

In this episode of Production Value Matters, host Matthew Byrne is joined by Kim Washington, a dynamic global event talent and branding leader at the National Basketball Association.


Join them as they discuss:

• Kim's journey from aspiring journalist to NBA events director
• Adapting leadership styles in high-pressure event situations
• Strategies for maintaining team morale during long events
• The importance of setting boundaries in event management
• Innovative tools and technologies for on-site team management
• Navigating cultural sensitivities in international events
• Key advice for aspiring event managers
  
  

Kim Washington has been reshaping the landscape of sports and entertainment events since 2012, climbing the ranks from senior manager to events director. She shares her visionary and innovative approach to event management, offering valuable insights for both seasoned professionals and newcomers to the industry.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify, Instructions on how to do this are here.Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events