Production Value Matters: The Business Event Podcast

For additional resources for #eventprofs visit www.productionvaluematters.com


In this panel episode of Production Value Matters, host Matthew Byrne leads a discussion with industry experts Candice, Evan, and Nick about the critical changes and challenges the events industry faces heading into 2025.


Join them as they discuss:

• Evolution of audience engagement and content delivery strategies
• Changing workforce dynamics and educational needs
• Economic impacts of potential policy changes
  
  

And much more!


If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.


Host LinkedIn: linkedin.com/in/matthewbyrnecsep


Guests LinkedIn: 


Evan Babins: https://www.linkedin.com/in/evanbabins


Candice Davis: https://www.linkedin.com/in/candice-davis-09601725


Nick Borelli: https://www.linkedin.com/in/nickborelliProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com 


In this episode of Production Value Matters, host Matthew Byrne is joined by Thomas Pitchford, Senior Director of Experiences, Creative, and Production Global Events at Type A Events.


Join them as they discuss:

• Thomas's journey from musical theater performer to event production leader
• Creating intimate experiences in large-scale corporate events
• Leveraging theatrical techniques in business presentations
• The role of technology in modern event storytelling
• Tips for coaching executives and presenters
• The importance of authenticity and vulnerability in presentations
• Balancing technical precision with live performance flexibility
• Strategies for engaging both in-person and remote audiences
  
  

Thomas Pitchford brings a unique theatrical perspective to corporate events, offering valuable insights on creating memorable experiences through storytelling, presentation coaching, and production techniques. He shares practical advice for event professionals at all levels, from those just starting out to seasoned professionals looking to enhance their storytelling capabilities.


If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.


Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: linkedin.com/in/pitchfordpresentsProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com 


In this episode of Production Value Matters, host Matthew Byrne delves into the creative use of technology in events, challenging the notion that production value always means higher costs.


Join him as he discusses:

• The evolution of event technology pricing and accessibility
• Understanding weekly return on rental (ROR) metrics
• The three major types of equipment: prosumer, professional, and premium
• Creative ways to mix and match different technologies
• The importance of content strategy in tech implementation
• How to leverage theatricality in event production
• Post-event content strategies
• The role of timing, pace, and storytelling in event production
  
  

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.


Host LinkedIn: linkedin.com/in/matthewbyrnecsepProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com 


Tavar James brings over a decade of experience spanning high-profile programs like American Idol and NBA events, offering valuable insights for both seasoned professionals and newcomers to the industry.


Join them as they discuss:

• Tavar's journey from night auditor to events leadership
• Strategies for leading creative teams through change
• Managing team dynamics during budget constraints
• The importance of mentorship in the events industry
• Industry standards and career path development
• The changing landscape of event professional education
• Supporting team growth and innovation
  
  

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.


Host LinkedIn: linkedin.com/in/matthewbyrnecsep


Guest LinkedIn: http://www.linkedin.com/in/tavarjamesProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

In this episode of Production Value Matters, host Matthew Byrne kicks off Season 2 with an industry panel featuring Candice Davis from vFairs, Nick Borelli from Zenus, and Evan Babins from Intuit Canada.


Join them as they discuss:

• The significant shift in industry demographics
• The impact of changing workforce attitudes on event execution and management
• The balance between traditional industry knowledge and new perspectives
• How social media and digital platforms are reshaping event goals and metrics
• Strategies for adapting to and managing the evolving workforce
• The future of event industry talent and team building
  
  

The panel brings together diverse perspectives from technology, corporate, and production backgrounds to examine how the events industry is transforming and what it means for both veterans and newcomers alike.


If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.


Host LinkedIn: linkedin.com/in/matthewbyrnecsep


Guest LinkedIn: 


Evan Babins: https://www.linkedin.com/in/evanbabins


Candice Davis: https://www.linkedin.com/in/candice-davis-09601725


Nick Borelli: https://www.linkedin.com/in/nickborelli


For additional resources for #eventprofs visit www.productionvaluematters.comProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

In this episode of Production Value Matters, host Matthew Byrne is joined by Heather Reid, founder of Planner Protect and creator of the Certified Event Contract Professional (CECP) program.


Join them as they discuss:

• Heather's journey from independent planner to contract specialist
• The importance of contract knowledge in the events industry
• Key clauses every event planner should scrutinize
• Challenges in contract negotiations and how to overcome them
• The launch of the Certified Event Contract Professional program
• Resources for event professionals to improve their contract knowledge
• Advice for young professionals entering the industry
  
  

Heather Reid brings over 30 years of experience in the events industry, offering valuable insights on the importance of contract knowledge and negotiation skills. She shares practical advice for event planners at all levels, from those just starting out to seasoned professionals looking to enhance their skills.


If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.


Host LinkedIn: linkedin.com/in/matthewbyrnecsep


Guest LinkedIn: https://www.linkedin.com/in/heatherereid


For additional resources for #eventprofs visit www.byrneproductionservices.com/pvmProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

In this episode of Production Value Matters, host Matthew Byrne tackles the often frustrating topic of negotiating with in-house AV providers.


Join Matthew as he discusses:

• The current state of in-house AV services and why event professionals often feel left behind
• The three main pillars of in-house AV organizations and how understanding them can improve negotiations
• Strategies for effective negotiation, including the importance of asking questions
• Common pitfalls in AV contracts and how to avoid them
• Practical tips for ensuring value and clarity in AV agreements
  
  

Host Matthew Byrne brings his extensive experience in the events industry to provide actionable advice for event professionals at all levels. He offers candid insights into the challenges faced when dealing with in-house AV and provides strategies for navigating these complex negotiations.


If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.


Host LinkedIn: linkedin.com/in/matthewbyrnecsep


For additional resources for #eventprofs visit www.byrneproductionservices.com/pvmProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

In this episode of Production Value Matters, host Matthew Byrne is joined by Shawn Shapiro, the show manager of the Canadian Meetings and Events Expo (CME).


Join them as they discuss:

• The transition from Incentive Works to CME and its expanded focus
• The role of CME as the industry's "back to school" event
• Post-pandemic trends in the events industry
• Changes in attendee profiles and the influx of new talent
• The future direction of CME and its position in the global events landscape
• The growing interest from the American market in Canadian talent and events
  
  

Shawn Shapiro brings 15 years of industry experience and offers insights into the challenges and opportunities facing the events industry. He provides a behind-the-scenes look at managing a major industry expo and shares his vision for the future of CME.


If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.


Got a question on B2B Events? Fill out this form and Matthew will answer your questions in future episodes!


Host LinkedIn: linkedin.com/in/matthewbyrnecsep


Guest LinkedIn: http://linkedin.com/in/shawnmichaelshapiroProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

In this episode of Production Value Matters, host Matthew Byrne is joined by Ryanne Rask, Director of Events and Experiential Marketing at ProducePay.


Join them as they discuss:

• Ryanne's career journey from culinary arts to tech events
• The importance of fearlessness and diverse experiences in career pivots
• Strategies for effective cross-functional collaboration with stakeholders
• Managing last-minute changes in event planning
• The role of contingency planning in event strategy
• Emerging trends in the events industry, including the potential impact of AI
  
  

Ryanne Rask brings a wealth of experience from her diverse background in culinary arts, hospitality, and tech events. She offers valuable insights on overcoming fear during career transitions, effective stakeholder management, and adapting to unexpected challenges in event planning.


If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.


Got a question on B2B Events? Fill out this form and Matthew will answer your questions in future episodes!


Host LinkedIn: linkedin.com/in/matthewbyrnecsep


Guest LinkedIn: https://www.linkedin.com/in/ryanne-rask-ba61684bProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

In this episode of Production Value Matters, host Matthew Byrne is joined by Jacob Zucker, Director of Event Marketing at Morgan Stanley.


Join them as they discuss:

• Jacob's journey from college event planning to corporate event management
• The unique challenges and strategies of internal corporate events
• Planning and executing Morgan Stanley's summer internship programme kickoff
• Aligning events with talent acquisition and retention goals
• Enhancing engagement throughout internship periods
• Measuring the impact and effectiveness of orientation events
• Common pitfalls in planning internal corporate events and how to avoid them
• Advice for organizations looking to enhance their internal orientation events
  
  

Jacob Zucker brings over a decade of experience in event management, offering valuable insights into creating memorable experiences for interns and new hires in the corporate world. He shares his expertise on balancing stakeholder expectations, leveraging technology, and creating impactful events within budget constraints.


If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.


Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: http://linkedin.com/in/jacobmzuckerProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events