For additional resources for #eventprofs visit www.productionvaluematters.com


In this episode of Production Value Matters, host Matthew Byrne is joined by Wendy Porter, founder and chief events officer at Wendy Porter Events.


Join them as they discuss:

• Wendy's journey from acquisition marketing manager to founding her own event agency
• The importance of the "cranberry thread" - creating continuity in events through detailed planning
• Advocacy work with the Live Events Coalition to secure industry recognition
• The challenge of securing NAICS codes to unify the trillion-dollar events industry
• Future industry trends including smaller, more curated experiences
  
  

Wendy Porter brings over 23 years of experience in the events industry and has been recognized as one of EventEx's 100 most influential people in the US events industry. As vice chair of government affairs with the Live Events Coalition, she's been instrumental in advancing representation for the live events industry at the federal level, including lobbying over 100 members of Congress during the pandemic to secure critical relief for the industry.


If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.


Host LinkedIn: linkedin.com/in/matthewbyrnecsep


Guest LinkedIn: linkedin.com/in/wendyportereventsProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

For additional resources for #eventprofs visit www.productionvaluematters.com


In this candid episode of Production Value Matters, host Matthew Byrne sits down with Aaron Kaufman, President of Fifth Element Group, for a frank and unfiltered conversation about the events industry.


Join them as they discuss:

• Why events is still considered a vocation rather than a true industry
• The lack of industry standards, ethics, and governing bodies
• Challenges of operating a professional events business in a fragmented market
• The need for industry contraction and consolidation
• The future of mergers, acquisitions and industry maturation
  
  

Aaron Kaufman brings over 21 years of experience as the founder of Fifth Element Group, offering his perspective on what needs to change for events to be taken seriously as a business sector. With his reputation as an industry disruptor, Aaron advocates for higher standards, ethical business practices, and a more mature approach to running events companies.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.


Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: https://www.linkedin.com/in/akthefifthProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

For additional resources for #eventprofs visit www.productionvaluematters.com


In this episode of Production Value Matters, host Matthew Byrne is joined by Yvonne McNair, the distinguished Chief Experience Officer at Captivate Productions.


Join them as they discuss:

• Creating the "fear of missing out" through surprise elements
• Balancing creative vision with budget constraints
• Working with high-profile artists and applying those lessons to corporate events
• Alternative marketing strategies that generate buzz without traditional advertising
• Adapting to social media and digital platforms while maintaining live experience integrity
  
  

Yvonne McNair brings a wealth of experience from her work with iconic artists like Prince and major brands including BET, NBC, and Google. With two Emmy nominations to her credit, she shares her approach to creating events that leave lasting impressions and offers practical advice for event professionals looking to integrate surprise and delight elements regardless of budget size.


If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.


Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: linkedin.com/in/yvonnemcnaireProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

For additional resources for #eventprofs visit www.productionvaluematters.com


In this episode of Production Value Matters, host Matthew Byrne tackles the often-overlooked topic of tariffs and their impact on the events industry. Setting politics aside, Matthew examines the practical realities of how trade taxes affect every aspect of event production.


Join him as he discusses:

• How tariffs drive up costs for exhibit booths, AV equipment, and catering
• The ripple effects on supply chains and vendor relationships
• Creative adaptations the industry is making to overcome tariff challenges
• The importance of industry advocacy and strategic sourcing
  
  

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify, Instructions on how to do this are here.


Host LinkedIn: linkedin.com/in/matthewbyrnecsepProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

For additional resources for #eventprofs visit www.productionvaluematters.com

In this episode of Production Value Matters, host Matthew Byrne is joined by Brett Hendrie, Director of Strategic Events at the Rotman School of Management at the University of Toronto.


Join them as they discuss:

• Strategies for developing compelling content that engages diverse audiences
• The "rule of thirds" approach to content innovation
• Building effective partnerships with organizations like Netflix and CBC
• Leveraging technology for hybrid events and global reach
• The future of event content and emerging trends
  
  

Brett Hendrie brings over 20 years of experience in the events industry, including his transformative tenure at Hot Docs, North America's largest documentary film festival, where he served as executive director. At Rotman, he leads the school's thought leadership events portfolio, bringing cutting-edge management thinking and business insights to a global audience through speaker series, conferences, debates, and more.


If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. For additional resources, visit productionvaluematters.com.


Host LinkedIn: linkedin.com/in/matthewbyrnecsep


Guest LinkedIn: linkedin.com/in/BrettHendrie
Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

For additional resources for #eventprofs visit www.productionvaluematters.com

In this panel episode of Production Value Matters, host Matthew Byrne is joined by Nick Barelli from Zenis and Evan Babbins from Scotiabank's event planning team to explore a provocative question: Is events truly an industry?


Join them as they discuss:

• Challenges around governance and certification
• The impact of lack of standardization on event safety
• The relationship between events and other established industries
• Practical steps toward professionalizing the events space
• The balance between market forces and industry regulation
  
  

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.


Host LinkedIn: http://linkedin.com/in/matthewbyrnecsep

Guests LinkedIn: 

• Nick Borelli - https://www.linkedin.com/in/nickborelli
• Evan Babbins - linkedin.com/in/evanbabins
  
  

Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

For additional resources for #eventprofs visit www.productionvaluematters.com


In this episode of Production Value Matters, host Matthew Byrne is joined by Jillian Ruiz, Head of Global Marketing and Events at Behavox, a leading provider for AI archiving compliance and security.


Join them as they discuss:

• Integrating product-led growth strategies with event marketing
• The evolution of event metrics from vanity metrics to value metrics
• Content strategy development for event marketing success
• Scaling event operations from 140 to 250 events
• The importance of operational infrastructure in event scaling
• Future trends in event marketing for SaaS companies
  
  

Jillian Ruiz brings extensive experience from arts and entertainment to technology sectors, offering valuable insights for both seasoned professionals and newcomers to the industry. 


If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.


Host LinkedIn: linkedin.com/in/matthewbyrnecsep
Guest LinkedIn: linkedin.com/in/jillianruizProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

For additional resources for #eventprofs visit www.productionvaluematters.com


In this episode of Production Value Matters, Matthew is back with another AV Advisor deep dive. This time he explores the fundamental approach to measuring event success through four key output categories.


Join him as he discusses:

• Why focusing on results rather than processes is crucial
• The four essential output categories: sentiment, data, business objectives, and content
• How these outputs apply to all event types, from weddings to major concert tours
• Practical methods for measuring each output category
• Ways to leverage event outputs for long-term value
  
  

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Host LinkedIn: linkedin.com/in/matthewbyrnecsepProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

For additional resources for #eventprofs visit www.productionvaluematters.com


In this episode of Production Value Matters, host Matthew Byrne is joined by Jeremy Youett, Head of Proprietary Events at Atlassian. Jeremy shares valuable insights on balancing creativity with budgetary constraints, selecting strategic partnerships, and measuring event success through both business impact and audience engagement metrics.


Join them as they discuss:

• Strategies for maximizing creative impact on limited budgets
• Key areas for strategic event investment
• Building and maintaining effective vendor partnerships
• Measuring both business impact and audience engagement
  
  

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: linkedin.com/in/jeremyyouett
Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

For additional resources for #eventprofs visit www.productionvaluematters.com


In this episode of Production Value Matters, our panel is back to dive into the must-attend industry events and how to make the most of them. From selecting the right conferences to maximize your ROI to balancing industry-specific and unexpected non-endemic events, we’ve got you covered. Tune in to get insider tips on leveling up your event strategy and staying ahead of the curve!


Join them as they discuss:

• Strategic approaches to selecting industry conferences
• The value of attending both endemic and non-endemic events
• How to measure ROI beyond business development
• The importance of being "just an attendee" for professional growth
• Strategies for maximizing conference attendance with limited budgets
  
  

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.



Host LinkedIn: http://linkedin.com/in/matthewbyrnecsep


Guests LinkedIn: 

• Nick Borelli - https://www.linkedin.com/in/nickborelli
• Candice Davis - https://www.linkedin.com/in/candice-davis-09601725
  
  

Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.