What does your event stage really say about your brand? 

In this episode of Production Value Matters, host Matthew Byrne dives into one of the most exciting shifts in business events today: the evolution of stage design. What used to be a flat backdrop is now a powerful canvas for storytelling, innovation, and brand identity. Whether you're staging a product launch or a leadership summit, how you design your stage can dramatically affect audience engagement, content value, and brand perception. 

In this episode, you’ll learn: 

● Why Apple, Samsung, Tesla, and Salesforce are leading stage innovation 

● The biggest trends in modern event staging from minimalist to 360-degree design 

● How immersive LED screens, projection mapping, and holograms are raising the bar 

● Real-world examples of sustainable and modular stage setups that drive ROI 

● How hybrid and AI-driven staging is transforming audience connection 

● What future-focused producers need to know about personalization and digital overlays 

Matthew brings together real brand examples, production trends, and future-forward thinking to help you reimagine what your stage can—and should—do. 

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For additional resources for #eventprofs visit www.productionvaluematters.com 

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

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