Event marketing is evolving, and so are the strategies that drive its success. In this episode, recorded live from Event Marketing Congress 2024, we bring you a series of interviews with top industry professionals who offer fresh perspectives on making events more sustainable, efficient, and impactful.

In this compilation, you’ll learn:

✅ Hannah Parsley on crafting eco-friendly events without losing attendee engagement.
✅ Greg Beach on how agencies can enhance their collaboration with corporate event teams.
✅ Minal Shah on using Salesforce’s V2MOM to align your event strategy with business goals.
✅ Drew Bush on building client trust when managing event budgets.
✅ Sarah Atchley on cultivating meaningful relationships within the event industry.
✅ Dia Kelly on effective expense tracking and budget management.
✅ Cindy Philips on the role of customer advisory boards in driving event success.

Whether you're managing a massive trade show or a small corporate event, this episode will provide you with actionable tips and strategies to help you deliver memorable and results-driven events. Don’t miss this essential guide to elevating your event marketing!

Connect With Them

Hannah Parsley: https://www.linkedin.com/in/hannahparsley/
Greg Beach: https://www.linkedin.com/in/glbeach13/
Minal Shah: https://www.linkedin.com/in/minaldshah/
Drew Bush: https://www.linkedin.com/in/drewbush/
Sarah Atchley: https://www.linkedin.com/in/sarah-atchley/
Dia Kelly: https://www.linkedin.com/in/dia-stokes-kelly/
Cindy Philips: https://www.linkedin.com/in/cindypphillips/

Connect With Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined  

In a world where true leadership is defined by influence, authenticity, and trust, how can leaders navigate the challenges of today’s business landscape to create meaningful impact? In this powerful keynote from the Event Marketing Congress 2024, Jerry Macnamara, seasoned CEO and leadership expert, shares his transformative journey and the pivotal lessons he learned along the way.

Jerry opens up about his personal experiences—from working relentless 100-hour weeks and facing a life-threatening health scare at just 26, to leading a company through significant financial turmoil. His story is a compelling reminder of the importance of living life on your own terms and the distinction between happiness and fulfillment.

Listen in to discover:

✅ Why aligning your personal values with professional actions is key to a fulfilling career.
✅ The power of influence over authority and how it drives organizational success.
✅ Strategies for building trust and fostering a cohesive, high-performing team.
✅ Jerry’s three-part framework for bridging the leadership gap and leading authentically.

And so much more…

This episode will challenge you to rethink your approach to leadership and inspire you to lead with greater authenticity and purpose. Don't miss this exclusive insight from Jerry Macnamara's keynote at EMC 2024!

Connect with Jerry:

On his LinkedIn: linkedin.com/in/jerrymacnamara

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

Every event marketer knows the struggle of finding relevant, peer-driven education that truly addresses the challenges of today's landscape. Event Marketing Congress 2024 was born out of this very need.

We realized that as the value proposition of events evolves, so too must the opportunities to learn, grow, and connect with peers at a higher level. We didn’t just talk about it; we did it. And in doing so, we created a space where top minds could come together, share their insights, and redefine what event marketing can be.

But pulling off an event like this wasn’t without its challenges. However, these challenges became opportunities for innovation and success.

Join host Matt Kleinrock, Pablo Gonzalez, CEO of Be The Stage, and Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, as they unpack the most valuable lessons from the Event Marketing Congress 2024.

Here’s what you’ll learn:

✅How to align content and event strategy to minimize risks
✅Actionable tips on how to directly link your events to measurable results
✅Why peer-driven education is key to staying ahead

And more!

Don’t miss out—your next big idea could be one insight away.

Connect With Them

Pablo Gonzalez: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ 
Mollie Stahl: https://www.linkedin.com/in/molliestahl/   

Connect With Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined  

Ever feel like you’re juggling a million things when planning an event?

Let's be real, we all want our events to be memorable and impactful. Whether you're handling intimate dinners or massive trade shows, getting it right is essential.

But here's the kicker – most of us are struggling with tight budgets, limited time, and the pressure to make every detail perfect.

That’s why we’re bringing you Rachel Russell, a seasoned event planner who's been through it all. She’s currently the Assistant Director, Brand, Marketing and Communications at EY and leads the Entrepreneur Of The Year® Greater Los Angeles program, recognizing top business leaders globally.

Rachel's experience includes spearheading the transition from in-person to virtual events during the pandemic, delivering a first-class client experience and building brand eminence.

Tune in and learn:

✅ How to keep your sanity while balancing strategic planning and detailed execution.
✅ Smart ways to maximize impact despite budget constraints and time limitations.
✅ Time management tips to make sure every detail aligns with your vision.

Rachel's journey is packed with insights and real talk that will inspire you to elevate your event planning game. This is the episode you don’t want to miss if you’re ready to take your events from good to mind-blowing!

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Connect with Rachel

On her LinkedIn: https://www.linkedin.com/in/rachelannerussell/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ 
On my Company: https://rockwayexhibits.com/   

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

With the return of in-person events, companies are under intense scrutiny to prove that every dollar spent is driving tangible results.

But, calculating and maximizing ROI isn't just about tallying up sales numbers—it's about understanding the deeper impact of every conversation and interaction that happens at your events.

So we’ve brought in François Fournier, Director of Global Events at DTN and a seasoned event marketing strategist with over 20 years of experience. François, who oversees around 75 trade shows and conferences annually, shares his insights and unique methodology, including the concept of the "Cost of Conversations.”

François and Matt dive into:

✅Discovering why not all event interactions are created equal and how to measure the true impact of meaningful business conversations.

✅How François's method can help you work backwards from desired outcomes to create a focused and effective event plan.

✅The common mistakes companies make when calculating ROI and how to avoid them to ensure your event dollars are well spent.

If you’ve ever felt overwhelmed by the complexity of proving your event’s ROI, or you’re eager to fine-tune your strategy in this post-pandemic landscape, this episode is exactly what you need!

Connect with François

On his LinkedIn: https://www.linkedin.com/in/francois-fournier-ctsm-cem-15981120/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

Mentorship is often touted as a crucial component of professional growth, but what does it actually look like in practice, especially in the events industry?

We all know the journey to success can be challenging, filled with uncertainties and questions—and that's exactly where having a mentor can make all the difference.

Morgan Wood, Marketing and Events Manager at Q-PAC, reached out to us in search of guidance, and we immediately thought of Gerilynn Marburger, Director of Global Events at Hewlett Packard Enterprise, whose passion for mentorship was evident from our very first live show with her.

Gerilynn's enthusiasm to help Morgan set the stage for a meaningful mentorship journey that we can't wait to share with you.

In this episode, you'll discover:

✅ How to establish clear goals and expectations in a mentoring relationship

✅ The real challenges and triumphs of maintaining a mentor-mentee relationship, from imposter syndrome to breakthrough moments

✅ Tips on how to approach potential mentors and make the most out of your mentorship experience

And more!

This isn't just another conversation about professional development; it's a real, raw, and relatable story that underscores the highs and lows of finding and nurturing mentorship.

Connect With Them

Gerilynn Marburger: https://www.linkedin.com/in/gerilynnmarburger/
Morgan Wood: https://www.linkedin.com/in/mperry22/

Connect With Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined  

Welcome to the 100th episode of “Event Marketing: Redefined”!

Since our inception, our mission has been to build a community for event marketers, providing a space to learn, connect, and grow. We’ve been advocating for strategic, intentional event marketing that drives real results, and it's only fitting that for this special episode, we focus on reducing event overwhelm—a topic that resonates with so many of our listeners.

Event marketers are constantly balancing an ever-growing list of tasks while striving to create memorable experiences, and they often face pressure to do more with less. But with limited resources and increasing expectations, managing the logistics and execution can become overwhelming.

Join us as Heather Schneider, the Event Operations Manager at Tyler Technologies, shares her wealth of knowledge. With over ten years of experience, Heather has led the operational strategy for over 800 annual trade shows and is renowned for her strategic implementation and leadership in the events industry.

She joins Matt to discuss:

✅ Proven supplier negotiation strategies to help you stay organized and reduce stress.

✅ The importance of creating playbooks and standardizing processes for event planning.

✅ How to cultivate genuine, beneficial partnerships with vendors for long-term success.

Tune in to gain valuable insights from Heather and get practical tips to manage your event workload more effectively.

Connect with Heather

On her LinkedIn: https://www.linkedin.com/in/heatheraschneider/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/   
On my Company: https://rockwayexhibits.com/     

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

As we continue to bring you the best insights in event marketing, we pulled out the 5 most fundamental concepts to modern event marketing. Join Matt Kleinrock and recurring guest, Pablo Gonzalez, as they break down what people want these days, and how to deliver on it, know if you're doing it right, and get the support you need from your team.

In this episode, you'll hear:

✅ What Attendees Are Begging For: the value prop at events has shifted. If you're not giving people what they actually want right now, they're not coming back.
✅ Delivering An Experience: showing up without thinking about the exact experience you are going to deliver is the same as burning money.  We discuss a two step framework for it.
✅ ROI Measurement vs Pipeline Impact: If you're just measuring leads and direct sales, you're setting yourself up for unpredictable results, but if you set out to measure pipeline impact, you'll build a compounding advantage.

Matt and Pablo bring their dynamic chemistry and deep industry knowledge to this episode, making it both informative and engaging. Tune in to gather actionable insights that you can implement right away.

Connect with Pablo:

On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ 

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ 
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

The term "experiential" is frequently tossed around in the event marketing industry, but what does it really mean? And how has its interpretation evolved over the years?

Everyone talks about providing an experience, but the true essence of what makes an event memorable often gets lost. Sensory and emotional elements blend to create a holistic experience, and human connections play a vital role. However, understanding and applying these elements can be challenging.

In this episode, we’ve invited Kassidy Gala Carpenter, Director of Global Events at World Fuel Services, to break down the real definition of "experiential" and share the practical applications and challenges she has faced.

She and Matt will discuss:

✅ Tailoring experiential strategies to different event scales and types.
✅ Practical steps to create a memorable event experience from start to finish.
✅ Metrics and feedback mechanisms to measure the success of experiential elements.

And more...

Don't miss this opportunity to peel back the curtain on what truly makes an event experiential!

Connect with Kassidy

On her LinkedIn: https://www.linkedin.com/in/kgalacarpenter/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ 
On my Company: https://rockwayexhibits.com/   

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined   

As we approach our 100th episode and gear up for the first-ever Event Marketing Congress, we're bringing you a special compilation of the best moments from our show. Join Matt Kleinrock and Mollie Stahl as they revisit some of the most impactful episodes that have shaped our approach to event marketing.

In this episode, you'll hear:

✅ Blueprint for Crafting Great RFPs: Discover essential steps for creating compelling RFPs that get the best responses.

✅ Creative Booth Themes: Explore innovative booth themes from CES and other trade shows to make your booth unforgettable.

✅ Top 10 Revenue Rules for Trade Shows: Learn strategies for pre-show marketing, lead capture, follow-up, and more to maximize ROI.

Matt and Mollie have great chemistry and a wealth of experience, making this episode both informative and engaging. Tune in to gather actionable insights that you can implement right away.

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/   

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ 
On my Company: https://rockwayexhibits.com/ 

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined"