The post-event handoff to sales is where so many event programs lose steam.

Leads get cold. ROI disappears. And all that effort on the show floor doesn’t translate to results.

But it doesn’t have to be this way.

In this fourth installment of our “Back to the Basics” summer live series, Matt Kleinrock and Coty Adams (Director of Sales + Marketing at Rockway Exhibits + Events) break down the musts for a successful sales handoff so your hard work doesn’t get lost in the shuffle.

Here’s what you’ll take away:

 ✅ Exactly which parts of the handoff event marketers can (and can’t) control

 ✅ How to advocate for your team and get sales to follow through

 ✅ Simple ways to set expectations and create accountability

If you’re tired of watching your post-event leads disappear, this is your blueprint for turning event energy into measurable impact.

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Connect With Us

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Coty Adams: https://www.linkedin.com/in/cotykadams/

Our Company: https://rockwayexhibits.com/ 

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

Whether you’re collaborating with external partners, internal teams, or cross-functional stakeholders—shared events come with shared pressure. And if you’re not careful, your strategy can get lost in the noise.

Suddenly, you’re managing 20 different opinions, 5 conflicting goals, and a booth space that feels more like a compromise than a campaign. The event might still “run,” but it rarely delivers what it could have with true alignment.

For the third episode of our “Back to the Basics” summer live show series, we’re digging into one of the trickiest fundamentals: how to stay focused, aligned, and intentional when you’re not doing it alone.

Sonia Murphy (Senior Director, Marketing Events & Partnerships at SOCi) and Kassidy Gala Carpenter (Director, Global Events at World Fuel Services) return to the show to share what actually works when collaboration is non-negotiable.

What you’ll take away:

 ✅ What it looks like to lead when the event isn’t 100% yours
 ✅ How to balance shared input with strategic clarity
 ✅ Post-event follow-through: who owns what, and how to stay accountable

Planning a shared activation or juggling competing inputs? This is your roadmap to leading shared events with confidence.

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Connect with them
Sonia Murphy: https://www.linkedin.com/in/soniamurphy/ 
Kassidy Gala Carpenter: https://www.linkedin.com/in/kgalacarpenter/ 

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  
Company: https://rockwayexhibits.com/      

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined 

Too many event programs are spread thin, under-resourced, and missing the mark. Budgets get diluted, sales handoffs break down, and strategy never makes it past the slide deck.

When that happens, even the best-looking booth or smoothest show can’t deliver meaningful results…. and event teams get stuck in a cycle of “just execute.”

At CEMA Summit 2025, Matt Kleinrock, Coty Adams, and Mollie Stahl saw firsthand how top event marketers are breaking that cycle and leveling up from order-takers to strategic growth drivers. 

Discover:

✅ Why “less is more” is redefining event portfolios
✅ How soft skills and business acumen separate high performers from the rest
✅ The real roadblocks to strategy adoption and how to overcome them

Listen now to learn how to elevate your event program before another season slips by.

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Connect With Us:

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Coty Adams: https://www.linkedin.com/in/cotykadams/

Our Company: https://rockwayexhibits.com/ 

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Job loss, career pivots, and the quiet in-between—they’re not talked about enough in our industry.

But nearly every event marketer has faced them.

That’s why for this second episode in our 2025 summer live show series, we’re going there—with honesty, empathy, and some real talk from two pros who’ve lived it.

Join Matt Kleinrock as he brings back two familiar voices: Matt Bohn, Field Marketing Manager at Tines, and Kimberly Kee, Director of Event Marketing, for their first-ever live conversation together. They’ll share what it’s really like to navigate career change in events and how to stay grounded, strategic, and true to yourself along the way.

Here’s what you’ll learn:

 ✅ What helped them move forward after layoffs or long searches

 ✅ How to rebuild confidence and communicate your value—without buzzwords

 ✅ The small mindset shifts that made a big difference

If you're in the middle of a transition (or supporting someone who is), this episode is packed with practical encouragement and sharp perspective you won’t want to miss.

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Connect with them
Kimberly Kee: https://www.linkedin.com/in/kimberlyakee/ 
Matt Bohn: https://www.linkedin.com/in/matthewjbohn24/ 

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  
Company: https://rockwayexhibits.com/     

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined 

You want your event to connect. To be remembered. To make people feel something. And most importantly, you want it to work.

But too many event marketers skip the hard part: crafting a story that actually moves people.

This episode peels back the curtain on what it really means to build a strategic event narrative—one rooted in customer insight, emotional resonance, and purpose. Matt Kleinrock and Pablo Gonzalez break down:

✅ How story-driven pitches outperformed every other idea at Event Marketing Congress 2025

✅ What it means to design for both emotional and strategic outcomes

✅ Why understanding what your audience cares about is the real unlock and how to build everything from that

If your event strategy feels stuck or stale, this is the clarity you didn’t know you needed.

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Connect with Pablo Gonzalez
LinkedIn: https://www.linkedin.com/in/pablotheconnector/ 

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  
Company: https://rockwayexhibits.com/  

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

Trade shows are back in full swing and at InfoComm 2025, the energy was real.

The booths were bigger, the tech was smarter, and the stakes felt higher for event marketers trying to drive business and make their brand stand out.

But the truth is, success doesn’t come from flashy screens or clever activations alone.

It comes from alignment, authenticity, and a whole lot of behind-the-scenes strategy that most people never see. From prepping sales teams to planning customer dinners, managing internal politics to executing last-minute surprises—it’s all part of the job.

That’s why in this special episode, we’re handing the mic to the real event marketers behind the booths. Rockway Exhibits + Events’ Coty Adams, Mollie Stahl, and Karen Adair caught up with leaders from brands like Williams AV and Barco to talk shop:

✅ What’s changing in how they plan and measure success

✅ How they're tackling event challenges with small but mighty teams

✅ What they wish more people understood about the role of events today

It’s a candid, insightful look into the evolving reality of trade shows, and a must-listen for anyone in the events world.
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Connect with them
Coty Adams: https://www.linkedin.com/in/cotykadams/
Mollie Stahl: https://www.linkedin.com/in/molliestahl/
Karen Adair: https://www.linkedin.com/in/karen-adair-18b747a/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

Events are evolving—and fast. But many marketers are still stuck in rinse-and-repeat mode, defaulting to outdated formats, shallow experiences, and one-size-fits-all ideas.

And that’s exactly why Bibi Brown, Senior Vice President Business Development at GES, kicked off our 2025 Summer Live Show Series with a much-needed reality check (and roadmap forward).

Because if we want our events to connect, convert, and inspire today’s audiences—we’ve got to break up with the old playbook and design with more purpose.

In this episode:

✅ What to retire from your event strategy ASAP—and what to try instead.

✅ Real-world examples of how brands are rethinking networking, swag, and content with modern audiences in mind.

✅ How to sell leadership on newer strategies that still align with business impact.

Tune in to get inspired, take notes, and start rethinking your own approach—because “Back to the Basics” doesn’t mean boring. It means getting intentional again.

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Connect with Bibi Brown
LinkedIn: https://www.linkedin.com/in/bibibrown/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  
Company: https://rockwayexhibits.com/    

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined 

Event marketers want to stand out. They want to tell a story. They want ideas, themes, and creative experiences that resonate.

But too often, the “big idea” gets lost in the scramble—buried under stakeholder pressure, budget constraints, and rinse-and-repeat tactics.

That’s why in this episode, Matt Kleinrock teams up with Pablo Gonzalez to break down a simple, step-by-step framework to help event marketers come up with their next great idea. Whether you’re planning a trade show, SKO, customer summit, or internal event—this approach helps you build creative concepts that actually stick.

You’ll learn:

✅ How to use brand truth + audience insights to shape your event theme

✅ Real examples of standout concepts—and why they worked

✅ What not to do when brainstorming (like copying cool things without context)

Stuck on where to start with something new this year? Hit play on this one.

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Connect with Pablo Gonzalez
LinkedIn: https://www.linkedin.com/in/pablotheconnector/ 

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  
Company: https://rockwayexhibits.com/  

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

Your events shouldn’t feel like they’re held together by duct tape.

But when processes are unclear or inherited from chaos, it’s hard to know where to start—especially if you’re stepping into a new event marketing role or revamping an existing one.

That’s where Matt Bohn comes in. Now Field Marketing Manager at Tines, he’s spent the past 20 years building scalable, structured event programs for brands like Walgreens and fast-growing tech companies.

In this episode, he joins Matt Kleinrock to talk about the real (and often messy) work of creating better systems:

✅ The first steps to take when inheriting (or overhauling) an event marketing program

✅ How to streamline cross-functional collaboration with legal, sales, and ops

✅ The small things that make a big difference—like naming conventions, templates, and intake forms

Tune in if you’ve ever thought, “There’s gotta be a better way to do this.”

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Connect with Matt Bohn
LinkedIn: https://www.linkedin.com/in/matthewjbohn24/ 

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  
Company: https://rockwayexhibits.com/    

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined 

You’re running events, but leadership still sees them as a cost center.

You know events can drive real business results. But you’re stuck in the weeds: planning details, chasing RSVPs, and reporting on foot traffic.

In this conversation, Kimberlee Kee, a Director of Event Marketing, talks about the real shift happening in the industry: event pros must become strategic marketers. 

She and Matt get into the nitty-gritty of how event marketers can plug into sales, contribute to pipeline, and speak the language of growth.

Key takeaways you won’t want to miss:

✅How to shift your role from event planner to integrated marketer

✅Tactical ways to track deal velocity, pipeline impact, and customer expansion

✅How to make your voice heard—especially when no one’s asked for it (yet)

 Real talk, clear advice, and a better way forward. This episode will change how you show up at work.

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Connect with Kimberly Kee
LinkedIn: https://www.linkedin.com/in/kimberlyakee/ 

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  
Company: https://rockwayexhibits.com/   

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined