In this episode of the Event Rental Pro Playbook, Mark sits down with Pam, who brings nearly 30 years of real-world rental experience, to break down what it takes to turn one-time renters into lifelong customers.

From mastering the first phone call to increasing average ticket size and creating unforgettable customer experiences, this episode is packed with practical strategies you can start using immediately.

They also dive into upselling techniques, customer pickup strategies, team management, and how to grow your rental business the smart way without overcomplicating things.

WHAT YOU'LL LEARN:

• How to turn inquiries into loyal, repeat customers
• Simple upsells that can instantly increase your revenue
• The power of customer relationships in the rental business
• How to make customer pickup a profitable advantage
• What to consider when expanding your inventory
• Why your team (and their presentation) matters more than you think

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If you enjoyed this episode, subscribe, share it with another rental pro, and stay tuned for more strategies to help you grow smarter and operate with less stress.

In this episode of the Event Rental Pro Playbook, Mark sits down with Kim Latko, COO of TentandTable.com, to break down what it really takes to move from chaos to control in your rental business.

They dive into why most companies stay stuck in survival mode, how to build systems that actually scale, and what a healthy, efficient workflow looks like from booking to delivery.

If you're tired of doing everything yourself, dealing with constant fire drills, or relying on "hero" employees to keep things running, this episode is for you.

WHAT YOU'LL LEARN:

• The real role of a COO (hint: minimizing chaos)
• Why most rental businesses struggle to scale
• How to build clear processes and improve workflow
• The power of KPIs and accountability without micromanaging
• Why revenue alone doesn't equal growth
• How to avoid burnout from "hero-based" systems

Enjoyed the episode?

Subscribe, share it with another rental pro, and stay tuned for more strategies to help you grow smarter and operate with less stress.

Welcome to the very first episode of the Event Rental Pro Playbook, your go-to resource for building a smarter, more efficient, and more profitable event rental business.

In this kickoff episode, we break down exactly what this podcast is all about, who it's for, and what you can expect moving forward.

If you're in the event rental industry, whether you're just getting started, growing your company, or looking to scale, this show is designed to give you real-world strategies you can actually use.

No fluff. No theory. Just practical insights to help you run a better business.