When you are in the events space, one thing that you should ask yourself is this: “Am I creating an event that converts into a meaningful and fun experience for the guests while building revenues?”

Today, we are joined by Liz Lathan, CMP, the co-founder of The Community Factory creating better belonging through small, transformational gatherings that activate, grow, and engage your community. She will talk about The Community Factory, the emotions that drive business relationships, the return on emotions as ROI, and many more!

Liz is also part of the founding team of Haute, the creative agency that pioneered Return on Emotion™ as a blueprint and business metric for experiential programs.

It’s time to level up your events! Don’t forget to subscribe!

Highlights:

(00:01) About Liz Latham CMP

(00:52) What is the Grown-Up Girls Club?

(03:00) How The Community Factory helps brands with communities

(05:20) Why the networking reception is a terrifying place to be

(07:18) The five emotions that drive business relationships

(10:47) The Five  C’s that drive Return on Emotions

(12:40) Is Return On Emotion the driving force for community marketing principles?

(14:09) How can event planners measure emotion as a KPI?

(15:14) How can event planners leverage emotional return on investment to improve the relevance or impact of their events?

(17:36) Creating events that excite you

(20:25) How authenticity plays a role in the return on emotion process

(23:01) Why do you need to ask your customers what they want?

Guest’s Links:

Email: [email protected]

Website:

LinkedIn: Liz Lathan, CMP - Co-Founder - The Community Factory | LinkedIn

Instagram: The Community Factory (@thecommunityfactory) • Instagram photos and videos

Links and Books Mentioned:

The Five Whys by Simon Sinek

The Art of Gathering by Priya Parker

Obsessed by Emily Hayward

Belong by Radha Agrawal

The & Types of Working Genius by Patrick Lencioni

The Five Dysfunctions of a Team by Patrick Lencioni

Death by Meeting by Patrick Lencioni

Yanique’s Links:

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https://www.facebook.com/MissYaniDoesStuff/

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Graphic Design Firm Websites:

https://theykmd.com/

http://daily-designer.com/

We are all surely getting into the world of digital marketing!

Marketing your events through social media platforms is a great way to get the word out about what you're doing, but it's also important to ensure that you're using it correctly. So, how can you use and leverage online platforms to get the right leads for you?

In this episode of Eventist 365, we are joined by Lynsie Slachetka, Chief Executive Juxtaposition Officer and Founder at aJuxt Media Group.

Lynsie helps local, national, and international companies, brands, associations, and nonprofits navigate the ins and outs of today's online marketing landscape. Lynsie's career in communications spans over 16 years. She has extensive knowledge in digital advertising, search engine optimization, social media, reputation management, visual storytelling, video production, and targeting media placement to help clients reach and communicate more effectively with their prime target audience.

Don’t miss out on this episode, and learn how you can grow your audience online by tuning in to this episode!

Highlights:

(01:24) What are the biggest misconceptions about online advertising for events?

(01:50) What would Lynsie say to someone that says online ads don't work?

(11:01) What is a sales funnel?

(13:20) How do you know when to adjust your online strategy?

(15:58)  How does Lynsie manage life as a wife, a mother, a business owner, and a social activist?

(20:55) aJuxt Media Group: What you need to know

(21:37) How to create highly targeted online paid ads and social media content

(23:38) Understanding the value of Outsourcing

(26:26)

(28:02)

Links:

LinkedIn Link: Lynsie Slachetka - Chief Executive Juxtaposition Officer / Founder - aJuxt Media Group | LinkedIn

Website: aJuxt Media Group

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www.facebook.com/groups/eventist365/

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Host

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https://twitter.com/YaniDoesStuff

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https://www.linkedin.com/in/ydacosta/

Graphic Design Firm for Corporate Events:

https://www.facebook.com/TheYKMD

https://twitter.com/theYKMD

https://instagram.com/theYKMD

https://www.linkedin.com/company/ykmd/

Graphic Design Firm Websites:

https://theykmd.com/

http://daily-designer.com/

Jaclyn is an Immediate Past President of The International Live Events Association (ILEA), New York Metro Chapter. An event professional with a background in medical education events, nonprofit events, and fundraising events.

Our guest Jaclyn Zendrian talks about the nonprofit life, its dynamics, and how it differentiates from your general corporate event planning.

Learn more about the non-profit life by tuning in to this episode.

Highlights:

(00:34) What does it mean to be deemed as an ‘Event Influencer’ by the Event Planner Expo?

(07:58) The difference between non-profit corporate events and for-profit corporate events

(16:45) Ways your organization can benefit from holding events

(18:24) What did she do to earn the ‘Best Event with a Legacy’ during the International Live Events Association Award?

(22:09) The importance of branding to your event goals & the true definition of the symposium

(26:16) How do you use branding to bring special attention to the cause?

(31:16) The role of strategic partners in the world of nonprofit event planning

(33:10) Marketing methods to bring people and ideas together for an event

[37:32] Characteristics you need to be successful in the nonprofit event space

(41:31) Three events that every corporate event planner should attend

Links:

LinkedIn: Jaclyn Zendrian, MA

Twitter: Jaclyn Zendrian

Yanique’s Links:

Follow Us on Social Media:

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www.facebook.com/groups/eventist365/

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Host

https://www.facebook.com/MissYaniDoesStuff/

https://twitter.com/YaniDoesStuff

https://www.instagram.com/YaniDoesStuff/

https://www.linkedin.com/in/ydacosta/

Graphic Design Firm for Corporate Events:

https://www.facebook.com/TheYKMD

https://twitter.com/theYKMD

https://instagram.com/theYKMD

https://www.linkedin.com/company/ykmd/

Graphic Design Firm Websites:

https://theykmd.com/

http://daily-designer.com

******** JOIN THE EVENT PLANNER EXPO IN NEW YORK CITY ON OCTOBER 11th-13th, 2022*******

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“There is a lot that we could communicate and feel in a virtual environment than in a Zoom meeting. So, I definitely think it's the next step in virtual collaborations, and there is a lot of value to it, but the problem is change is always difficult for humans.”

In this episode of Eventist365, we are joined by Shahrouz Varshabi, CEO & Founder of Designity. In 2016, Shahrouz worked as a taxi driver and graphic designer in Iran. A few years later, he went to New York to pursue his American dream, and in 2014, he founded DesignedIn, which is now called Designity(find out why!).

Tune in as Shahrouz shares the three(3) things you should do to plan your successful conference in Metaverse and how the Metaverse can change the future of event space.

(01:30) How to achieve your American dream as an immigrant?

(05:05) How to start a team of designers?

(06:30) The challenges in starting your design team.

(08:49) Shahrouz biggest mistake in his entrepreneurial journey.

(12:20) Three things you must do when planning a conference in Metaverse remotely.

(16:45) Why is networking during a virtual Metaverse conference NOT a waste of time?

(19:20) The best way to secure significant brand partnerships.

(23:00) How to become a member of Designity?

(24:48) How can the Metaverse change event space's future?

Links:

Website: https://www.designity.com/

LinkedIn: https://www.linkedin.com/in/varshabi/

Instagram: https://www.instagram.com/varshabi/

Spatial app https://spatial.io/

Connect with Yanique:

Website: YKMD

Instagram: Yanique DaCosta, MFA, LCAM (@yanidoesstuff) • Instagram photos and videos

LinkedIn: Yanique DaCosta, MFA, LCAM - Creative Director & Owner - YKMD Visual Communication | LinkedIn

Twitter: Follow YKMD, LLC’s (@theYKMD) latest Tweets / Twitter

Website:

http://eventist365.com/

Follow Us on Social Media:

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www.facebook.com/groups/eventist365/

https://twitter.com/eventist365

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Host

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https://www.instagram.com/YaniDoesStuff/

“If we can provide value, whether people come to do business with us or not, if they're entrepreneurs, our whole vision is to create a world where entrepreneurs can thrive.” - Joe Rojas

In this episode of Eventist 365, we are joined by Joe Rojas, Co-Founder and Chief Visionary of Start Grow Manage, based in New York, and the Author of How Entrepreneurs Thrive.  He is a business coach, advisor, and consultant who helps entrepreneurs overcome the challenges of business formation to create profitable, growing businesses.

As a serial entrepreneur himself, he has faced the challenge of making new and growing businesses work.  His career started in the military, where he became an expert in information technology, eventually forming his own managed services company, which nearly failed.  Through that experience, he discovered the formula for growing businesses and learned that most entrepreneurs are good at what they do but often struggle to build a business.

Highlights:

(01:20) The Four Category of Speakers

(06:21)  The importance of building a business machine

(08:43) When did Joe decide to be a full-time speaker?

(12:34) What are the parameters before Joe says YES to an event

(21:08) The Role of Commitment and Motivation in Goal Achievement

(23:52) How does Joe determine the kind of presentation he’s gonna give at an event?

(26:07) Adjusting Event Formats: In Person, Virtual and  Hybrid

Links:

E-mail  [email protected]

Website  startgrowmanage.com

LinkedIn Link https://www.linkedin.com/in/joerojas/

Facebook Link https://www.facebook.com/StartGrowManage

Twitter Link https://twitter.com/StartGrowManage

Instagram Link https://www.instagram.com/startgrowmanage/

Connect with Yanique:

Website: YKMD

Instagram: Yanique DaCosta, MFA, LCAM (@yanidoesstuff) • Instagram photos and videos

LinkedIn: Yanique DaCosta, MFA, LCAM - Creative Director & Owner - YKMD Visual Communication | LinkedIn

Twitter: Follow YKMD, LLC’s (@theYKMD) latest Tweets / Twitter

Website:

http://eventist365.com/

Follow Us on Social Media:

Podcast

www.facebook.com/groups/eventist365/

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Host

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https://twitter.com/YaniDoesStuff

https://www.instagram.com/YaniDoesStuff/

Creating effective corporate events can be a challenge, but it doesn't have to be overwhelming. You have to consider a lot of things like, Who are you trying to reach? What do they care about? How do they spend their time? What are their expectations for an event?

But these are just on the surface, how can you really make your event impactful and scalable now that hybrid events are also a thing?

In this episode, we are joined by Shay Wheat. Shay is a certified event producer and creator of popular programs such as The Powerful Event Process, The Ultimate Event Planner Certification Program, and CEO of Grace and Ease Productions Inc.

Don’t miss this opportunity to learn more about how you can successfully create events that are impactful for your business, clients, and audiences! Tune in to this episode now!

Highlights:

(02:22) What is Reiki and a Reiki Master?

(08:58) The big misconceptions people have with corporate events

(12:17) What is emotional transformation + how do we use it to create more impactful events?

(15:43) Can live, in-person, or hybrid events be a powerful tool for business development?

(17:58) How can event planners help their presenters cater to those different kinds of audiences?

(20:13) The best event formats for businesses to see the fastest return on investment (ROI)

(25:45) How did Shay create events that scale the businesses of Dr. Oz and Lisa Nichols

(31:50) How can you leverage Shay’s techniques to build a successful and scalable event that leverages its time to produce more income

(31:54) The Five Event Fundamentals

(34:36) Shay’s biggest attributes that contributed to her success and reputation

(37:10) What are some tools or strategies to help conference organizers fill a room in person or virtual?

(40:54) What are Shay’s top five tips for moving through the event planning space in the next 12 months?

Links:

Connect with Shay:

Website: Shay Wheat

LinkedIn:  Founder & CEO - Grace and Ease Productions with Shay Wheat | LinkedIn

Instagram: Shay Wheat (@shaywheat) • Instagram photos and videos

Twitter: https://twitter.com/shaywheat

Connect with Yanique:

Website: YKMD

Instagram: Yanique DaCosta, MFA, LCAM (@yanidoesstuff) • Instagram photos and videos

LinkedIn: Yanique DaCosta, MFA, LCAM - Creative Director & Owner - YKMD Visual Communication | LinkedIn

Twitter: Follow YKMD, LLC’s (@theYKMD) latest Tweets / Twitter

Website:

http://eventist365.com/

Follow Us on Social Media:

Podcast

www.facebook.com/groups/eventist365/

https://twitter.com/eventist365

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Host

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https://twitter.com/YaniDoesStuff

https://www.instagram.com/YaniDoesStuff/

The events industry has been around for a long time—and it's always changing. Everyone in this industry is a trailblazer, whether they're big names or small ones. We all do something unique to suit our clients' needs and build lasting relationships with them through every step of their event planning process.

In this episode, we are joined by John Paul Collier, Events Director at ActionCOACH Business Coaching.

Tune in as we tackle how we can become successful in the events space and become a trailblazer in whatever we do in the events industry!

Highlights:

(00:30) What is the morning routine of a successful person functioning in an event space?

(01:48) What's an insult that John Paul received that he’s super proud of

(03:27) A trailblazing moment within the event space

(05:59) On Trailbazing Moments: The Most Important Lesson Learned

(08:30) How not giving up or how not being afraid of failure has benefited John in his day-to-day life and making sure that the events are successful

(11:30) How can you as a professional,  combat the continuous growth of your network as well as get people through the door for an in-person event?

(15:04) How your creativity feeds into your ability to put on a successful virtual and hybrid event

Links:

LinkedIn: https://www.linkedin.com/in/john-paul-collier-47776a94/

Email: [email protected]

Books mentioned:

The Landmark Bestseller Now Revised and Updated for the 21st Century (Think and Grow Rich Series) Paperback

Meeting & Event Planning for Dummies by Susan Friedmann 

A Language of Life: Life-Changing Tools for Healthy Relationships (Nonviolent Communication Guides) Paperback

Website:

http://eventist365.com/

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Host

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Graphic Design Firm for Corporate Events

https://www.facebook.com/TheYKMD

https://twitter.com/theYKMD

https://instagram.com/theYKMD

https://www.linkedin.com/company/ykmd/

Graphic Design Firm Websites:

https://theykmd.com/

http://daily-designer.com/

Are you an aspiring event planner? Luckily, this episode is for you. It will teach you how to think outside the box and push you to a completely different level in the event planning space!

In this episode, we are joined by KeAira Chantell Gamble, Owner and Creative Director at KeAira Chantell Events. KeAira Chantell Events is a wedding planning and design company based in Miami, Florida. This wedding and event planner specializes in providing planning and design services for weddings and other events in South Florida. They are committed to helping clients achieve their lifelong wedding dreams within their unique budgets.

Her work has been featured in national publications such as The Knot, PartySlate, Munaluchibride, and B collective magazine. She seeks inspiration from fashion, art, and travel to create experimental designs and follow through with flawless execution.

Tune in now and get some great tips!

Highlights:

(01:14) Funny story with her Grandfather & how it carved the path for her as an event planner

(03:37) The importance of having a professional mentor in career development

(05:47) KeAira’s personality trait and how it impacted her growth

(07:51) One thing she wants to be remembered for

(10:08) How does her background make it more impactful as an event planner?

(13:54) A surprising thing her business has done

(14:49) How does her cultural background affect her experience within the corporate event space

(16:38) Behind the success of the Juneteenth freedom ball

(19:13) Tips for corporate event planners

(22:13) If she will have $10 million tomorrow, how will she spend it?

(23:31) Must have line items in corporate event budgets?

(25:19) If she will write a book tomorrow, what are you writing about?

(27:25) Three podcasts that she would recommend

Links:

Website: KeAira Chantell Events

LinkedIn: KeAira Chantell Gamble

Facebook: KeAira Chantell Events | Facebook

Instagram: KeAira Chantell Events (@keairachantellevents) • Instagram 

Website:

http://eventist365.com/

Follow Us on Social Media:

Podcast

www.facebook.com/groups/eventist365/

Eventist365

https://www.instagram.com/eventist365/

Host

https://www.facebook.com/MissYaniDoesStuff/

Yanique DaCosta, MFA, LCAM (@YaniDoesStuff) / Twitter

Yanique DaCosta, MFA, LCAM (@yanidoesstuff) • Instagram photos and videos

Yanique DaCosta, MFA, LCAM - Creative Director & Owner - YKMD Visual Communication | LinkedIn

Graphic Design Firm for Corporate Events

YKMD Visual Communication - Home | Facebook

Follow YKMD, LLC’s (@theYKMD) latest Tweets / Twitter

YKMD Visual Communications (@theykmd) • Instagram photos and videos

Whether you're throwing a party for your employees or trying to impress a new client with a champagne-fueled celebration, corporate events planning plays a big part in it.

And it is undoubtedly true that event planning is an art. It's a delicate balance of the big picture and small details that can make or break your event. You want to make sure your guests feel like they're being taken care of, but also that they have a great time. If you don't think about the music, lighting, and décor in advance, you could end up with something that feels out of place or just plain wrong.

In today’s episode, we are joined by Gianna Gaudini. Gianna is the Global Head of Events at Airtable. A former Google event leader for nine years, and Global Head of Events for AWS and SoftBank Vision Fund, Gianna is an experienced brand marketing event leader, author of Amazon's best-selling book, The Art of Event Planning, and creator of Million Dollar Event Planning Career. Her specialties and focus are driving global event strategy, building community, diversity and inclusion, events, and experiences that drive business results, brand, and reputation.

If you want to become successful in planning corporate events, tune in to this episode now!

Highlights:

(00:24) The most common myth about corporate event planning

(04:20)  How did Gianna manage to find herself in corporate event planning?

(07:11)  The most important lesson Gianna learned throughout her career

(11:31) The Importance of Knowing Your Skills and Niche

(15:38) Gianna’s favorite event format to produce

(21:11) Biggest challenges of the event planning community

(24:29) Why You Need Mentors and Peers

(26:14)  The most important personality trait that you need if you are in the corporate event industry

(28:36) The kind of contact lists every corporate event planner should have

Guest’s Links:

Website: Gianna Gaudini

Pinterest: https://www.pinterest.ph/decantressgigi/

Instagram: Gianna Cardinale Gaudini (@giannagaudini) • Instagram photos and videos

E-mail: [email protected]

Website:

http://eventist365.com/

Follow Us on Social Media:

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Host

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https://twitter.com/YaniDoesStuff

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https://www.linkedin.com/in/ydacosta/

Graphic Design Firm for Corporate Events

https://www.facebook.com/TheYKMD

https://twitter.com/theYKMD

https://instagram.com/theYKMD

https://www.linkedin.com/company/ykmd/

Graphic Design Firm Websites:

https://theykmd.com/

http://daily-designer.com/

We've seen how important virtual events can be in the ever-shifting pandemic landscape, from local gatherings and seminars to huge sports leagues and business conferences. Even if physical events are making a comeback in some places, you might still have to wait until you can meet and greet your attendees.

Fortunately, a virtual option is available! The only issue that remains is, how will you choose the best platform for the live event content to be successful?

In this episode, we are joined by Donvil Collins, CEO & President of VeeKast. VeeKast helps businesses and nonprofits engage target prospects using high-quality video and virtual-event production. They’re a bunch of friendly, hardworking professionals who love engaging the people they target for their awesome clients. They obsess about trying to achieve the goal of their clients. “How can we best create results?” Constantly asking themselves this question is how they’ve created a strong reputation for exceeding expectations.

Tune in now and learn from the best!

Highlights:

(02:12) Getting to Know Donvil Collins

(08:33)  How virtual events become a primary part of his business

(11:09) The Power of Setting Unrealistic Goals

(15:02)  How his brand solved community problems

(21:38) How to Leverage Fundraising Technology

(25:12) Productivity Hack for Virtual Event Producers

(27:35) Donvil’s Pet Peeve: Lack of Good Communication

(30:09) What will the events industry be like in the next five years

Links:

Website: veekast.com (Company)

donvilcollins.com (Personal)

LinkedIn: Donvil Collins

Facebook: Donvil Collins

Instagram: donvilcollins

Twitter: DonvilCollins

VeeKast

Youtube: Veekast-Tech

Website:

http://eventist365.com/

Podcast

Host

Graphic Design Firm for Corporate Events

Graphic Design Firm Websites: