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By Hubilo
The podcast currently has 22 episodes available.
Damien Baines, Experiential Marketing Lead at Instagram, sat down for Hubilo's Studio Chats at Cannes Lions Festival of Creativity (in partnership with Bizbash at the Hubilo Retreat).
In this interview Damien shares how it feels and sounds to be back at IRL events, even in spite of extreme weather patterns and a rigorous content schedule of activations. Gatherings like Cannes Lions are about more than showing off; showing up to meet and make connections is driving event attendees and event planners.
Visit www.hubilo.com to learn more about Hubilo and get more content to help you be the best #eventprof of your time.
This week on Event ProfsCast, Rachel is joined by Hubilo Customer Experience Director Yuvraj Saxena. Yuvraj is responsible for our customers having a little or a lot less heartburn while planning and executing your event experiences. How does Yuvraj do it? Let’s find out!
Yuvraj believes that event planning support differs from traditional customer support models. In his tenure with Hubilo, a new and innovative way to partner with clients - event professionals - has been created and had landed Hubilo near the very top of the event planning world with regard to customer service and experience.
Yuvraj teaches his team that they work not so much for Hubilo but for Hubilo’s clients. He’s proud of the fact that, without exception, members of the Hubilo customer experience and customer success team will not say that they work for Hubilo but for each individual event planning client. We’re proud of that!
We’re all using video conferencing and remote meeting tools and technologies. But in most cases, there is no “platform representative” in your Zoom calls or your Microsoft Team meetings. Hubilo embeds a customer experience team member inside your event where they can be intimately involved, well versed on the details of your event, and ready to help on-demand as you plan and execute your event.
Yuvraj acknowledges that American Express is a world-class example of exemplary customer service in the credit card industry. But he also recognized that this traditional call center support model does not fit in event planning, so Hubilo immediately attaches a dedicated customer success team member to every event that Hubilo facilitates. This means that Hubilo is always ready to help at any time exactly when you need it without requiring a call to a random support representative in a general call center.
A dedicated Hubilo customer experience representative is present on the platform during every minute of your event. Yuvraj’s team knows you, knows what you’re doing, and stands ready at your side from the first minute of your event to the last. There is no “wait time” for help when you’re a Hubilo partner.
Yuvraj is dedicated to overhauling the concept of customer service and customer experience management in our industry. One way he’s following this path is to add team members at Hubilo based on their ability to embrace and thrive in this new model of customer care. In this model, it’s not so much about hard skills as it is a mindset, flexibility, and the ability to adjust to the needs of customers at all times. This task requires people who think and feel in ways that align with this new paradigm. Yuvraj is on a mission to find and hire those people.
This new approach to CX at Hubilo means that CX team members don’t rehearse scripts, don’t have rigid procedures to follow, and aren’t pressured to be upsellers. Yuvraj teaches his team how to respond, not react, and how to de-stress, decompress, and remain ready and able to perform at a high level. Your Hubio CX contact is in that position because they have exhibited a customer-focused mindset, a high degree of flexibility, the ability to adapt under pressure, and a temperament that suits the demands of the position. This is why Hubilo has found itself at the top of the customer experience and satisfaction list in the event planning world.
Visit Hubilo online at www.hubilo.com.
Follow Hubilo on Facebook, Twitter, LinkedIn, Instagram, YouTube, and TikTok, or search for #hubilove on any social apps.
Hubilo's Studio Chats at IMEX Frankfurt welcomes Shameka Jennings, Chief Events Officer of EventsNoire, to our microphones to share how "hybrid" is hardly through with the events industry - not by a long shot.
In this interview Shameka shares that while events are generally back, digital aspects to experiences is truly important to include your whole audience - not just those who can afford or manage to make it to your in-person event.
Visit www.hubilo.com to learn more about Hubilo and get more content that can help you be the best #eventprof of your time.
The video version of this interview is available on Spotify and on Hubilo's YouTube channel.
Welcome to the second half of Rachel’s chat with Dato Loh, CEO of V-Cube Malaysia. V-Cube is now in partnership with Hubilo to bring amazing event technology to events in the APAC region of the globe. Rachel and Dato talked about the state of events and event planning in the APAC region.
The Highlights
Visit Hubilo online at www.hubilo.com.
Follow Hubilo on Facebook, Twitter, LinkedIn, Instagram, YouTube, and TikTok, or search for #hubilove on any social apps.
This week on Event ProfsCast Rachel is joined by Dato Loh, CEO of V-Cube Malaysia. V-Cube is now in partnership with Hubilo to bring amazing event technology to events in the APAC region of the globe. Dato was a wealth of information and insight about events in that part of the world, so lets go!
The Highlights
Visit Hubilo online at www.hubilo.com.
Follow Hubilo on Facebook, Twitter, LinkedIn, Instagram, YouTube, and TikTok, or search for #hubilove on any social apps.
In this episode of Event ProfsCast, Liz Caruso of Liz King Events and TechyTalk is back for part two of her conversation with Rachel about event production in a post-pandemic world.
The Highlights
Visit Hubilo online at www.hubilo.com.
Follow Hubilo on Facebook, Twitter, LinkedIn, Instagram, YouTube, and TikTok, or search for #hubilove on any social apps.
Welcome back, event profs!
On today’s episode of Event ProfsCast, Rachel is joined by Liz Caruso, CEO of Liz King Events and Techsytalk. Liz is without a doubt a doer of all things and quite possibly one of the busiest people walking the planet today.
The Highlights
2021 brought us both a ton of uncertainty about the events space, but also a ton of enthusiasm around the prospect of getting back together again at in-person events. In-person is coming back, and now we can take what we’ve learned and done in the virtual event space and benefit from that on top of all the things we were doing before the world turned upside down.
Many people had no idea that virtual events were in existence for 10 years before the pandemic!
We’ve learned to hone our focus on what we truly value in events. We’ve had to come to grips with what is really important when organizing and participating in events.
Human behavior has changed dramatically in the last two years, so in some ways we’re all on a brand new learning curve now. The past is important, but clearly we are not going back to the old ways as if nothing has happened.
Event professionals have almost been forced to learn a new craft as a result of the pandemic. Talk about stress! It’s pretty normal to be overwhelmed by the rapid pace of what can only be described as revolutionary change in our industry. On the flip side there’s also excitement about all the new tools we’ve developed and lessons we’ve learned. So its OK if you’re dealing with both right now. Mixed emotions about our industry are the order of the day for event profs.
In some ways, the events space needed a shake-up. If nothing else, the last two years have forced us to really consider what we’re doing rather than just rolling out the same events year after year and just assuming that everyone will come because they always have. Attendees have had to re-think how they spent time interacting in person which means event profs have to double down on creating enticing and valuable experiences both digitally and in-person that will make attendees want to return.
Virtual events are a VERY different attendee experience. It’s a bit too easy to multi-task or even “zone out” when attending any kind of virtual gathering. From where Liz stands, the question is “Does it even matter how an attendee is engaging with a digital event?” Podcasts are popular for a reason. They meet listeners where they are. Virtual event planners should embrace the new attendee experience rather than fretting over it. Give your attendees ways to consume and engage with your event in whatever way they choose.
Building community around brands and events is critical in this new environment. Once-per-year events are not ideal in terms of maintaining attention and engagement. The days of running one ad during the Super Bowl then remaining silent are gone. Brands should be leveraging the power of digital and hybrid events to run more frequent and valuable events that allow attendees to maintain active connections to and engagement with brands.
In 2022, event profs are better served by planning multiple smaller digital and hybrid events that meet attendees where they want to be met rather than trying to fill every seat at a once-per-year in person event like we did in 2004.
Visit Hubilo online at www.hubilo.com.
Follow Hubilo on Facebook, Twitter, LinkedIn, Instagram, YouTube, and TikTok, or search for #hubilove on any social apps.
This week on Event ProfsCast, Rachel is joined by David Adler, chairman and founder of BizBash. This is part two of our chat with David about the renaissance in event planning and what we can learn from our own events.
HIGHLIGHTS
“Puppies are the key to marketing.” - David Adler
Visit Hubilo online at www.hubilo.com.
Follow Hubilo on Facebook, Twitter, LinkedIn, Instagram, YouTube, and TikTok, or search for #hubilove on any social apps.
This week on Events ProfsCast, Rachel is joined by David Adler, chairman and founder of BizBash. David pops by to talk about preserving the memory of our events and how event professionals can play a larger role - beyond traditional events - in a world transformed by the pandemic.
HIGHLIGHTS
Visit Hubilo online at www.hubilo.com.
Follow Hubilo on Facebook, Twitter, LinkedIn, Instagram, YouTube, and TikTok, or search for #hubilove on any social apps.
Join Rachel for part two of her chat with Hubspot Community and Advocacy Manager Christina Garnett. Christa breaks down why planning a traditional webinar is not at all like building a community.
The Highlights
When building a webinar, we generally start by trying to determine what topics to discuss and what the audience wants to take away. When building a community, we go beyond what the audience wants to take. We also examine what the audience wants to GIVE in return.
A virtual event is not a one way event. A community gathering - even a virtual gathering - is a two way street with a give and take dynamic.
Ask yourself the following questions when working toward creating a community around a virtual event:
Sometimes the people that you want at your event are not the people that would benefit from being at your event. Are you chasting titles, or people?
Planning this way requires being transparent and honest, which can be quite uncomfortable. Embrace the discomfort. Going through this exercise can help you identify the most vital aspects and features of your event. Get uncomfortable in order to find the “Why?” that drives your community building.
The fastest and easiest ways to build community are not generally the best ways to build community. Be patient. Get to know your audience. Let them get to know and trust you. A community must be built on trust. You’re not going to build that overnight with a chatbot and a series of pre-scheduled tweets.
Be honest about why you’re building a community. If you’re building a community for you - solely to benefit your business - you may find it difficult to really commit to building and serving the community. There’s no check box for making people feel special. That only happens when you’re genuinely interested in making that happen as its own goal.
Ad Break: Wondering how Hubilo actually works for actual brands and companies? Visit our Customer Stories online.
Visit Hubilo online at www.hubilo.com.
Follow Hubilo on Facebook, Twitter, LinkedIn, Instagram, YouTube, and TikTok, or search for #hubilove on any social apps.
The podcast currently has 22 episodes available.