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PostcardMania Founder & CEO – Joy Gendusa

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I’m ecstatic to have Joy Gendusa back on the show. Joy Gendusa is a direct mail expert and Founder & CEO of PostcardMania, which she founded in 1998 with only a phone, a computer and zero capital investment.

Now it’s a nationwide marketing firm, has been an Inc. 500 company with a revenue of $50 million in annual revenue, pumping $9.5 million in salaries and wages into the community. Since the last time we spoke she’s she’s doubled the size of her company and now has 247 employees.

Check out these episode highlights::

How she created a $50 million postcard empire

Why speed of particle flow alone determines power

How she created a marketing team that is now an industry juggernaut

Why you need to go BIG on your quantity, and then tweak it for quality

Joy’s Websites:

PostcardMania.com

Transcript: Download

Video Transcription provided by GMR Transcription Services.

Jaime Masters: Welcome to Eventual Millionaire. I’m Jaime Masters and I have the wonderful Joy Gendusa back on the show. She’s from postcardmania.com and it was many years ago that she came on. I’m so excited to have her back on the show. Thanks so much for coming on the show again.

Joy Gendusa: Oh, you’re very welcome. Happy to be here.

Jaime Masters: And it’s insane. I was reading some of the information from when we chatted last time and now you’ve doubled the size of your company and it’s huge now, right? Tell me about the growth that has happened over the last few years.

Joy Gendusa: Oh, goodness gracious. Yeah. We’re just growing in leaps and bounds, fortunately. It’s always fun and stressful. Let’s see. What would you like to know about it?

Jaime Masters: How many employees are you at now?

Joy Gendusa: 247.

Jaime Masters: 247! I can’t remember how many we had before but it was a lot less.

Joy Gendusa: It wasn’t that many.

Jaime Masters: Exactly. So, why do you think that’s such a massive growth in the industry right now?

Joy Gendusa: Well, it’s funny because I think last time we spoke the economy was not that great and now the economy is boom, boom, boom. So, when you’re talking to small business owners; they’re very gritty kind of boot strappy kind of people. So, in a bad economy, we do fine because you can only say bad economy for so long before a small business owner just goes, “Well, that’s THE economy and I have to figure out what I have to do which marketing of course.” So, we help the market. In a good economy, they’re like, “Yay! We want as much business as we can get. Let’s market even more.”

Jaime Masters: Nice. So, do you think that’s the only reason we’re on a trend up and especially right now because everyone’s talking about, “Oh, crap? The economy’s going to crash.”? Are you guys worried about any of that stuff?

Joy Gendusa: Can you believe that? It’s just like whatever. Anyway. I don’t listen to any of that stuff. Try not to watch the news, people.

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