EventUp

By Innovate Marketing Group

Welcome to EventUp, the podcast where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry. Join Amanda Ma, CEO and Founder ... more

· Business

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FAQs about EventUp:

How many episodes does EventUp have?

The podcast currently has 95 episodes available.

EventUp episodes:

January 31, 2024 65. 2024 Event Trends & Forecast
Join Amanda Ma, Founder & CEO, and Sara Rosas, Business Development Manager of Innovate Marketing Group, for an exclusive dive into the highly anticipated "State of the Events Industry 2024." Explore the trends, innovations, and strategic insights shaping 2024's events landscape. Whether you're a seasoned professional or an enthusiast, this podcast is your gateway to understanding the pulse of the events world in 2024. Tune in now on EventUp!

Download our 2024 State of the Industry report HERE!
...more
25min
January 05, 202464. Unraveling the Power of Incentive Travels with Annette Gregg from SITE
Annette Gregg - CEO of SITE - Society for Incentive Travel Excellence, joins Amanda Ma, CEO of Innovate Marketing Group to explore her extensive expertise, latest trends, and unraveling secrets of incentive travel. Get ready for insights, stories, and a unique perspective on the power of incentive travel.
Listen now on EventUp!

Annette Gregg has a wealth of experience in event planning, management, and industry leadership. She is recognized for her expertise in designing and executing successful meetings and events. Additionally, Annette is actively involved in industry associations, contributing to the advancement of best practices and innovation within the meetings and events sector.
Society for Incentive Travel Excellence (SITE)
https://siteglobal.com/

"EventUp" is brought to you by Innovate Marketing Group. an award-winning corporate event and experiential marketing agency based in Los Angeles, California, serving nationwide, creating immersive event experiences to help brands connect with people. To learn more, click ⁠⁠⁠⁠here⁠⁠⁠⁠.
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Find us on ⁠⁠⁠⁠LinkedIn, ⁠⁠⁠⁠⁠⁠⁠⁠EventUp Podcast LinkedIn⁠⁠⁠⁠ and ⁠⁠⁠⁠Instagram⁠⁠⁠
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35min
December 12, 2023 63. This is how Google does Events with Megan Henshall
Megan Henshall, Global Events Strategic Lead at Google, joins Amanda Ma, CEO of Innovate Marketing Group to discuss how Google does events! Listen now on EventUp!

Megan (she/her) joined Google in April 2019, and serves as the Global Events Solutions, Strategic Lead. She partners across Google to understand how events drive business, build communities and promote cultural continuity, informing strategy for a global team of amazing event professionals. She leads an internal/external innovation effort called the Google Experience Institute (Xi), focused on the future of human-centered, multi-modal experience design.

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23min
December 07, 2023 62. Connecting through Cuisine with Chef Katie Chin
Chef Katie Chin joins Amanda Ma, CEO of Innovate Marketing Group to discuss upcoming catering trends! Listen now on EventUp!

Celebrity Chef Katie Chin is an Award-winning cookbook author, caterer, blogger and Culinary Ambassador to the National Pediatric Cancer Foundation. After growing up working in the kitchens of her late mother Leeann Chin’s award-winning Minneapolis-area restaurants, Katie pursued a career in film and television marketing, but eventually left her executive position to return to her culinary roots. Katie has been featured in many publications such as USA Today, O Magazine, Cooking Light, Bon Appetit, Elle, Real Simple, The Wall Street Journal, HuffPost and Epicurious. Her numerous appearances on national television include The Kelly Clarkson Show, Live with Kelly and Ryan, The Real, The Today Show, Hallmark Channel, Cooking Channel, Cutthroat Kitchen, Beat Bobby Flay, ABC's Localish and as a guest judge on Food Network’s Iron Chef America. In 2013, Katie was a featured chef at the annual Easter Egg Roll at the White House under the Obama administration. Her fifth cookbook "Katie Chin's Global Family Cookbook" was released in June 2021. Katie is co-chair of Los Angeles Mayor Karen Bass' AAPI LA Task Force, serves on the board of #teachaapi and is the SW Regional Ambassador for Women's Entrepreneurship Day.

Follow us!
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https://www.linkedin.com/company/innovate-marketing-group
https://www.youtube.com/@innovatemarketinggroupinc.7348
...more
27min
November 27, 2023 61. Implementing company culture for IMPACT with Jaya Prasad
Jaya Prasad, previously Head of Global Workplace Experience, Engagement, and Communications with Poshmark, joins Amanda Ma, CEO of Innovate Marketing Group to discuss the impact of company culture and how to set up your team for success. Listen now on EventUp!

Jaya Prasad has over twenty years of experience in corporate workplace strategy, employee experience, large-scale change management, experiential event production, and internal communications. Jaya focuses on designing and executing innovative workplace programs and technology that improve employee productivity, enhance engagement, build trust, and increase overall company sentiment.

Follow us!
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https://www.linkedin.com/company/innovate-marketing-group
https://www.youtube.com/@innovatemarketinggroupinc.7348
...more
44min
November 01, 2023 60. Events from a Bird's Eye View with Elise Schoening of Northstar Meetings Group
Elise Schoening, Senior Editor with Northstar Meetings Group, joins Amanda Ma, CEO of Innovate Marketing Group to discuss the evolution of the events industry and social responsibility in the events space! Listen now on EventUp!

Elise Schoening is a Senior Editor for Northstar Meetings Group and the Editor of Meeting News, a daily newsletter on breaking news and top trends impacting the events industry. She joined Northstar in 2019, right before the pandemic. Her responsibilities include writing and editing for online and print publications, managing social media, producing webinars and events, overseeing the annual Convention Cities Index, and more. Elise has always had a passion for travel, as she comes from a bicultural family and has dual citizenship in Sweden. While in high school, Elise spent a year studying in Sweden so she could master the language and learn more about the country her mother came from. Working for Northstar has allowed Elise to channel her love of travel into a career.

Follow us!
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https://www.linkedin.com/company/innovate-marketing-group
https://www.youtube.com/@innovatemarketinggroupinc.7348

...more
34min
October 10, 2023 59. The Power of Experiential Marketing with Melissa Cintrón-Muñoz
Melissa Cintron, Experiential Events Director with MM2 Media Inc, joins Amanda Ma, CEO of Innovate Marketing Group to discuss the power of experiential marketing and how companies can use it to their advantage! Listen now on EventUp!
Melissa Cintrón-Muñoz boasts an impressive 18-year journey as an Experiential Events Marketing Manager and Producer. Her remarkable expertise shines through her recent six-year tenure at Meta, where she excelled within the Consumer Marketing Creative X, Events & Experiences team. During this stint, she skillfully orchestrated experiential and virtual events catering to the Latin American and North American markets. Most recently, she led the charge on internal Diversity, Equity & Inclusion initiatives. Melissa's knack for leadership is evident in her pivotal co-leadership role at the esteemed Marketing Business Resource Group, REPRESENT (REP), which garnered recognition at the 2020 Global Consumer Marketing Awards. Fluent in English, Spanish, and Portuguese, she embodies cultural versatility. Her proven track record in team leadership, relationship cultivation, and strategic production planning set her apart. Key strengths in Melissa's arsenal include adaptability, innovation, and a talent for implementing creative solutions that yield concrete results. Her collaborative, inclusive, and communicative approach complements her agile work style. Committed to mentorship and support, Melissa actively fosters growth in others. Before her time at Facebook, Melissa earned a Master's in Mass Communications from Florida International University (FIU). Her rich experience spans collaborations with diverse clients, including Diageo, BMW, Avianca (formerly TACA Airlines), Nu Skin, and Rheem Mexico, among others, during her tenure with various agencies. A native of Puerto Rico, she has resided in Miami for 17 years alongside her artistic husband, Marlon Muñoz (reflected in the hyphen). Together, they've embarked on MM2 Media, a venture integrating 3D, Motion, Design, Aerial, and Experiential elements. This dynamic team, including their son, Maverick, and their feline companion, Smokey, continues to innovate and create.
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49min
October 03, 2023 58. Unveil The Magic of Holiday Events!
Sara Rosas, Business Development Manager with Innovate Marketing Group, joins Amanda Ma, CEO of Innovate Marketing Group to all things holiday events and how to make your next holiday event one to remember! Listen now on EventUp!
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27min
September 06, 2023 57. Unleash your Marketing Magic with Jerry Shen
Jerry Shen, Vice President of Marketing of Dave's Hot Chicken, Joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to discuss how to unleash your marketing magic. Listen Now on EventUp!
With almost 20 years in restaurant marketing experience, I got my start originally on the creative side as a graphic designer. I slowly transitioned to digital and social marketing roles as those marketing disciplines emerged and have continued developing my marketing skillset over the years supporting Panda Express, Blaze Pizza, Zankou Chicken and now at Dave’s Hot Chicken.
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37min
August 23, 2023 56. Branding Unveiled - Crafting Identity with Lucy Cheng
Lucy Cheng, Senior Brand Manager, Hendrick's Gin at William Grant & Sons, Joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to discuss everything from branding, creative development, to experiential marketing. Listen Now on EventUp!
Lucy Cheng is a marketing leader and general manager who leads brands end-to-end, from Strategy to Creative Development & Comms to PR & Experiential to Innovation and to Retail. She has worked on everything from completely new-to-the-world brands to well-established icons, primarily in
the CPG and Beverage space. She’s led brands like Clearasil, K-Y, Durex, Coors Light, Seagram’s, Beefeater Gin and most recently Hendrick’s Gin. During her time on Hendrick’s, she helped the brand reach the half-a-million case milestone and earn many industry awards like the “Impact Blue Chip Award” and the “Impact Hot Brand award”.
...more
37min

FAQs about EventUp:

How many episodes does EventUp have?

The podcast currently has 95 episodes available.