A lot of marketing advice is built around trends, algorithms, and posting constantly just to stay visible. It might work for a moment, but then it disappears, and you’re right back on the hamster wheel.

In this episode, we’re talking about evergreen content: what it actually is, why it matters so much for small business owners, and how to create marketing assets that keep working long after you hit publish.

We cover:

• What evergreen content really means (and what it doesn’t)

• Why chasing trends leads to burnout and inconsistent results

• Where evergreen content works best (and where it doesn’t)

• How to create high-value content without overthinking it

• How to turn one strong piece of content into many (also check out our episode on how to create once and publish everywhere aka COPE!)

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