<p>One of the first things I talk to any client about is the importance of creating Evergreen content. Something you can post today, tomorrow, next month, or next year and it will still be impactful. Evergreen content can help stay on a consistent schedule for your LinkedIn posting and just makes managing your brand easier. </p>

One of the first things I talk to any client about is the importance of creating Evergreen content. Something you can post today, tomorrow, next month, or next year and it will still be impactful. Evergreen content can help stay on a consistent schedule for your LinkedIn posting and just makes managing your brand easier.

Evergreen Content - Why write it and how to use it

Lillian Cotter answers frequently asked questions on organic B2B social media and helps make LinkedIn work for you. LinkedIn is the top professional social media platform, with over 875 million users. If you are a business, consultant, or professional expert, there is no better platform for organic content than LinkedIn.

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Evergreen Content - Why write it and how to use it

Evergreen Content - Why write it and how to use it