Lillian Link - Marketing with the Experts

Alex Navarro and Lillian Cotter talk about all things demand generation, aligning marketing strategy with business strategy, and the changing landscape of marketing. Connect with Alex https://www.meetalexnavarro.com/

A feud for the ages - Sales vs. Marketing Erin Lin is the guest on this month's Lillian Link Podcast. We talk about how sales and marketing are two sides of the same coin, yet they often clash. Sales wants quick wins, while marketing seeks to build a solid foundation. This tension is at the heart of most of their conflicts. When a revenue strategy is done right, teams have mutual respect and can create powerful outcomes. We also talk about junior talent in sales (BDRs/SDRs). How to lead them, how to set them up for success, and how those roles are changing along with everything else in light of AI. What do you think? How have you seen sales and marketing work together (or not)? #SalesAndMarketing #BusinessGrowth #TeamworkMakesTheDreamWork #MarketingStrategy #SalesInsights

In this episode, Lillian sits down with the joyful and insightful Jess Lipson. Together, they dive deep into the shifting sands of the modern job market, exploring everything from the rise of the "contractor economy" to the nuances of building a thriving company culture from behind a screen.Whether you are a consultant looking to polish your digital presence or a leader trying to keep your remote team connected, this conversation is packed with actionable advice and plenty of laughs.

Marketing, like everything these days, is changing rapidly with the influx of AI. The foundations, however, remain the same. On today's episode Bob and Lillian discuss how brand and trust matter more now that ever for great marketing. They explore what AI is good at and what it is not.

Telling your professional story is critical both on LinkedIn and in your Resume. But those to space have different purposes and formats. In this bonus episode, I talked to Judy Park, resume coach, shared resume tips and talked about the mistakes she sees people make on resumes.

One of the first things I talk to any client about is the importance of creating Evergreen content. Something you can post today, tomorrow, next month, or next year and it will still be impactful. Evergreen content can help stay on a consistent schedule for your LinkedIn posting and just makes managing your brand easier.

Creating great thought leadership and managing consistent content on LinkedIn can be a lot of work. There are a lot of tools that can make that easier. Today we will cover three of my favorite tools to start making great thought leadership easier: Grammarly, Canva, & Buffer.

Looking for more great tools, read 9 Tools to Make Impressive Thought Leadership Easy: https://www.lillianlink.com/resources/9-tools-to-make-impressive-thought-leadership-easy

Content is an overarching term that on social media really just means anything you post. In this week's episode, Lillian reviews what content is and how you should think about it for your LinkedIn. 

Read more about using content on LinkedIn in some Lillian Link resources: 

Sometimes you need to make an impact fast. Getting started in making LinkedIn work for you doesn't need to be a lot of work or a big time investment. You can make simple changes in five minutes that improve your LinkedIn profile. 

Read the full blog: https://www.lillianlink.com/resources/improve-your-linkedin-profile-in-5-minutes-22

Why should you be on LinkedIn? Why post content? How is LinkedIn different from other platforms?