Evergreen Marketing Era for Women Entrepreneurs - Podcast Launch & Podcast Monetization for Entrepreneurs

Evergreen Marketing Era for Women Entrepreneurs - Podcast Launch & Podcast Monetization for Entrepreneurs

By Andria Singletary | Podcast Strategist for Women in BusinessBusinessEntrepreneurshipMarketing
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Evergreen Marketing Era for Women Entrepreneurs - Podcast Launch & Podcast Monetization for Entrepreneurs episodes

  • 226. Is the Customer Buying Cycle Longer? 5 Things I’m Doing to Navigate a Longer Buyer Cycle in 2025

    Hey, Mama! One thing we are all seeing in the online space is the customer buying cycle is much longer. Potential clients and customers are being more intentional in who and what they invest in, and are taking time to truly consider if a purchase is right for them. If you don't know how to navigate a longer buyer's cycle, then you can find yourself frustrated because your monthly income is impacted. In today's episode, I'm sharing 5 strategies I'm implementing in 2025 to help me navigate a longer buyer's journey.

    In this episode, you will learn:

    • Why the customer buying cycle is a lot longer
    • Examples of buying cycle lengths I've seen in my business in 2024
    • 5 strategies to help you navigate a longer buyer cycle

    Resources Mentioned in Today's Episode:

    • Join The Social Media Detox Club to increase your visibility and generate a minimum of 50 leads monthly in less than 2 hours per week
    • Download my FREE private podcast Make Social Media Optional to learn start leveraging email marketing, podcasting, and collaborations to increase your visibility and sell your offers.

    Ways I Can Serve You:

    • Join the Marketing Without Socials Email Community
    • Week of Voxer Coaching
    • ​The Social Media Detox Club
    • The Social Detox Accelerator


    Recommended Podcast + Business Tools:

    • Plug & Play Email Templates: Jenny Roth's Email Insiders Membership
    • Podcast Hosting: Captivate (7-Day Free Trial)
    • Simplify your marketing through podcasting: Make Money Podcasting Audio Course
    • Email Marketing: Kit (14-Day Free Trial)
    • CRM: Dubsado (Save 20% on your first month or year)
    • Website Builder: Showit (30-Day Free Trial)
    • Host your community and sell your digital products: Podia


    Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.


    For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode226/


    Connect with Andria:

    • Threads: @mamaturnedmompreneur
    • Instagram: @mamaturnedmompreneur
    • Email: [email protected]
    • Website: www.mamaturnedmompreneur.com

    26 min
  • 225. How to Develop a Low Social Media Marketing Strategy as a Mom in Business with Katie Kastner

    Hey, Mama! If you've been listening to this podcast for any amount of time, then you know I'm all about building a business that isn't reliant on social media, and I love connecting with other business owners who feel the same way. In this episode, I chat with my friend Katie Kastner all about developing a low social media marketing strategy. Katie shares great insights from her journey as a mom in business, how building a low social media marketing strategy has supported her in all seasons of life, and so much more.

    In this episode, you will learn:

    • Katie's journey as a mom in business
    • Why Katie believes in having a low social media marketing strategy
    • How having a low social strategy has supporter her in all seasons of life
    • How things are shifting in the online space
    • The importance of human to human marketing and building connections as a business owner


    Connect with Katie Kastner:

    • Website
    • Threads: @katiekastnermarketing
    • TikTok: @katiekastnermarketing
    • Instagram: @katiekastnermarketing


    Resources Mentioned in Today's Episode:

    • The Haven
    • My interview on Katie's podcast - Visibility and Collaborations for Entrepreneur Moms

    Ways I Can Serve You:

    • Join the Marketing Without Socials Email Community
    • Week of Voxer Coaching
    • ​The Social Media Detox Club
    • The Social Detox Accelerator

    Recommended Podcast + Business Tools:

    • Plug & Play Email Templates: Jenny Roth's Email Insiders
    • Podcast Hosting: Captivate (7-Day Free Trial)
    • Simplify your marketing through podcasting: Make Money Podcasting Audio Course
    • Create podcast content that nurtures and converts your podcast listeners into your paid programs and offers: The Lead Generation Playbook Private Podcast
    • Email Marketing: Kit (14-Day Free Trial)
    • CRM: Dubsado (Save 20% on your first month or year)
    • Website Builder: Showit (30-Day Free Trial)
    • Host your community and sell your digital products: Podia


    Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

    

    For the full show notes, head to www.mamaturnedmompreneur.com/episode225/


    Connect with Andria:

    • Threads: @mamaturnedmompreneur
    • Instagram: @mamaturnedmompreneur
    • Email: [email protected]
    • Website: www.mamaturnedmompreneur.com

    45 min
  • 224. Behind the Scenes of My 2025 Business Planning: Marketing Plans, Business Goals, and Planned Investments

    Hey, Mama! I don't know about you, but I love when my favorite business owners give their audience a behind the scenes look at what they are doing in their business. I learn so much from seeing how others are doing certain things in their business. In today's episode, I'm taking you behind the scenes of my 2025 business planning. I'm sharing all the tea on my visibility and marketing plans, business goals, investments, and more.

    In this episode, you will learn:

    • The inside scoop on my 2025 business planning
    • How I'm planning to get visible and market my business in 2025
    • My business goals for 2025
    • What I'm planning to invest in and what I'm not investing in next year

    Resources Mentioned in Today's Episode:

    • Join The Social Media Detox Club
    • Join the Marketing Without Socials Email Community
    • Want to collaborate with me in 2025? Send me an email at [email protected] or send me a DM on Instagram
    • Connect with Polly Clover for blogging and SEO support
    • Connect with Nicole Lehman for program and course curriculum support
    • Connect with Stacy Braga for copywriting support
    • Connect with Megan Hopper for bookkeeping
    • Connect with Tina Henson for web design and branding
    • Connect with Phylicia Pough for support with systems, automations, and client experience

    Ways I Can Serve You:

    • Join the Marketing Without Socials Email Community
    • Week of Voxer Coaching
    • ​The Social Media Detox Club
    • The Social Detox Accelerator


    Recommended Podcast + Business Tools:

    • Plug & Play Email Templates: Jenny Roth's Email Insiders Membership
    • Podcast Hosting: Captivate (7-Day Free Trial)
    • Simplify your marketing through podcasting: Make Money Podcasting Audio Course
    • Email Marketing: Kit (14-Day Free Trial)
    • CRM: Dubsado (Save 20% on your first month or year)
    • Website Builder: Showit (30-Day Free Trial)
    • Host your community and sell your digital products: Podia


    Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.


    For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode224/


    Connect with Andria:

    • Threads: @mamaturnedmompreneur
    • Instagram: @mamaturnedmompreneur
    • Email: [email protected]
    • Website: www.mamaturnedmompreneur.com

    32 min
  • 223. Running a Business as an Introvert: How to Get Comfortable with Getting Visible and Participating in Collaborations

    Hey, Mama! Are you an introverted business owner? Running a business as an introvert can be overwhelming when it comes to putting yourself out there and getting more eyes on your business. This is especially true when you think about partnering with other business owners to get more visible. In today's episode, I share some tips and strategies for getting comfortable with increasing your visibility through collaborations.

    In this episode, you will learn:

    • Challenges you face when running a business as an introvert
    • How to overcome any mind drama that may come up as you start putting yourself out there for collaborations
    • Different methods for getting visible as an introvert business owner

    Resources Mentioned in Today's Episode:

    • Join The Social Media Detox Club


    Ways I Can Serve You:

    • Join the Marketing Without Socials Email Community
    • Week of Voxer Coaching
    • ​The Social Media Detox Club
    • The Social Detox Accelerator


    Recommended Podcast + Business Tools:

    • Plug & Play Email Templates: Jenny Roth's Email Insiders Membership
    • Podcast Hosting: Captivate (7-Day Free Trial)
    • Simplify your marketing through podcasting: Make Money Podcasting Audio Course
    • Email Marketing: Kit (14-Day Free Trial)
    • CRM: Dubsado (Save 20% on your first month or year)
    • Website Builder: Showit (30-Day Free Trial)
    • Host your community and sell your digital products: Podia


    Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.


    For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode223/


    Connect with Andria:

    • Threads: @mamaturnedmompreneur
    • Instagram: @mamaturnedmompreneur
    • Email: [email protected]
    • Website: www.mamaturnedmompreneur.com

    20 min
  • 222. The #1 Reason Why You Aren't Seeing Consistent Sales in Your Online Business

    Hey, Mama! When you aren't consistently signing new clients in your business, your initial thought may be that the problem is your messaging or your offers. The reality is that you can't know what the problem if the people you want to serve haven't told you what it is. If you want to make consistent sales in your business and create irresistible offers, you need to prioritize your visibility. Visibility supports you in growing an audience who will tell you what their problems are and what type of support they are looking for. In today's episode, I breakdown why you need to prioritize visibility before you start tweaking your messaging and offers.

    In this episode, you will learn:

    • Why you aren't seeing consistent sales in your business
    • Why you shouldn't focus on changing your offers and messaging BEFORE you build an audience
    • How collaborations can support you in building an audience of your dream clients

    Resources Mentioned in Today's Episode:

    • Join The Social Media Detox Club


    Ways I Can Serve You:

    • Join the Marketing Without Socials Email Community
    • Week of Voxer Coaching
    • ​The Social Media Detox Club
    • The Social Detox Accelerator


    Recommended Podcast + Business Tools:

    • Plug & Play Email Templates: Jenny Roth's Email Insiders Membership
    • Podcast Hosting: Captivate (7-Day Free Trial)
    • Simplify your marketing through podcasting: Make Money Podcasting Audio Course
    • Email Marketing: Kit (14-Day Free Trial)
    • CRM: Dubsado (Save 20% on your first month or year)
    • Website Builder: Showit (30-Day Free Trial)
    • Host your community and sell your digital products: Podia


    Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.


    For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode222/


    Connect with Andria:

    • Threads: @mamaturnedmompreneur
    • Instagram: @mamaturnedmompreneur
    • Email: [email protected]
    • Website: www.mamaturnedmompreneur.com

    10 min
  • 221. How to Find Other Business Owners to Collaborate With: 4 Places to Find Collaboration Opportunities Within your Niche

    Hey, Mama! One question I'm often asked as a visibility strategist is: How to find other business owners to collaborate with? As an online business owner, you know that collaborations are a great way to grow your network and get in front of established audiences. The challenge is finding the right business owners to collaborate with. In this episode, I'm sharing four places you can find collaboration opportunities within your niche. So, if you've been wanting to get more serious about leveraging collaborations to increase your visibility and attract ready to invest clients, this episode is for you.

    In this episode, you will learn:

    • How to find other business owners to collaborate with
    • 4 places you can find business owners to collaborate with
    • The importance of putting yourself out there despite fear of rejection


    Resources Mentioned in Today's Episode:

    • Join The Social Media Detox Club


    Ways I Can Serve You:

    • Join the Marketing Without Socials Email Community
    • Week of Voxer Coaching
    • ​The Social Media Detox Club
    • The Social Detox Accelerator


    Recommended Podcast + Business Tools:

    • Plug & Play Email Templates: Jenny Roth's Email Insiders Membership
    • Podcast Hosting: Captivate (7-Day Free Trial)
    • Simplify your marketing through podcasting: Make Money Podcasting Audio Course
    • Email Marketing: Kit (14-Day Free Trial)
    • CRM: Dubsado (Save 20% on your first month or year)
    • Website Builder: Showit (30-Day Free Trial)
    • Host your community and sell your digital products: Podia


    Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.


    For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode221/


    Connect with Andria:

    • Threads: @mamaturnedmompreneur
    • Instagram: @mamaturnedmompreneur
    • Email: [email protected]
    • Website: www.mamaturnedmompreneur.com

    16 min
  • 220. How to Generate High Quality Leads from Collaborations

    Hey, Mama! Bundles and other collaborations can be an effective way to grow your audience with ready to invest clients. The key to attracting those dream clients through collabs is being strategic in the types of collaborations you're participating in and what you are bringing to the table for those collabs. In today's episode, I'm sharing the exact strategy I teach the members of The Social Media Detox Club to generate high quality leads.

    In this episode, you will learn:

    • Misconceptions about collaborations and the effectiveness of collaborations
    • What are high quality leads
    • How to generate high quality leads from collaborations

    Resources Mentioned in Today's Episode:

    • Join The Social Media Detox Club

    Ways I Can Serve You:

    • Join the Marketing Without Socials Email Community
    • Week of Voxer Coaching
    • ​The Social Media Detox Club
    • The Social Detox Accelerator


    Recommended Podcast + Business Tools:

    • Plug & Play Email Templates: Jenny Roth's Email Insiders Membership
    • Podcast Hosting: Captivate (7-Day Free Trial)
    • Simplify your marketing through podcasting: Make Money Podcasting Audio Course
    • Email Marketing: Kit (14-Day Free Trial)
    • CRM: Dubsado (Save 20% on your first month or year)
    • Website Builder: Showit (30-Day Free Trial)
    • Host your community and sell your digital products: Podia


    Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.


    For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode220/


    Connect with Andria:

    • Threads: @mamaturnedmompreneur
    • Instagram: @mamaturnedmompreneur
    • Email: [email protected]
    • Website: www.mamaturnedmompreneur.com

    14 min
  • 219. Want to Generate More Leads in 2025? How The Social Media Detox Club Can Help You Bring in New Leads Consistently

    Hey, Mama! We are almost to the end of 2024, which means you are most likely mapping out your 2025 business goals. One of those goals should be increasing your visibility and lead generation. The reality is that if you aren't growing an audience of your dream clients, you will run out of people to sell to. In this episode, I'm breaking down how The Social Media Detox Club will help you generate more leads in 2025 and do it in less than 2 hours per week.

    In this episode, you will learn:

    • Ways The Social Media Detox Club will help you generate more leads in 2025
    • Key features of the membership and results current club members have achieved
    • How The Social Media Detox Club helps you attract quality leads

    Resources Mentioned in Today's Episode:

    • Join The Social Media Detox Club today!


    Ways I Can Serve You:

    • Join the Marketing Without Socials Email Community
    • Week of Voxer Coaching
    • ​The Social Media Detox Club
    • The Social Detox Accelerator


    Recommended Podcast + Business Tools:

    • Plug & Play Email Templates: Jenny Roth's Email Insiders Membership
    • Podcast Hosting: Captivate (7-Day Free Trial)
    • Simplify your marketing through podcasting: Make Money Podcasting Audio Course
    • Email Marketing: Kit (14-Day Free Trial)
    • CRM: Dubsado (Save 20% on your first month or year)
    • Website Builder: Showit (30-Day Free Trial)
    • Host your community and sell your digital products: Podia


    Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.


    For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode219/


    Connect with Andria:

    • Threads: @mamaturnedmompreneur
    • Instagram: @mamaturnedmompreneur
    • Email: [email protected]
    • Website: www.mamaturnedmompreneur.com

    19 min
  • 218. Building a Podcast Community for Moms with Jessica Lamb

    Hey, Mama! Building community as a mom and business owner is so important. Community provides the support and encouragement you need in all seasons of life. One of my favorite ways for building community has been through this podcast. In today's episode, I chat with Jessica Lamb, host of the Mama Making Podcast, about building a podcast community for moms. Jessica and I chat about getting started with launching a podcast, ways to build your podcast community, and so much more!

    In this episode, you will learn:

    • Tips for building a podcast community
    • Jessica's podcasting journey and how it has shifted since becoming a mom
    • Challenges Jessica has faced with her podcast and how she has overcome them

    Connect with Jessica Lamb:

    • Website
    • The Mama Making Podcast
    • Instagram: @themamamakingpodcast
    • Facebook


    Resources Mentioned in Today's Episode:

    • Resources for starting a podcast


    Ways I Can Serve You:

    • Join the Marketing Without Socials Email Community
    • Week of Voxer Coaching
    • ​The Social Media Detox Club
    • The Social Detox Accelerator

    Recommended Podcast + Business Tools:

    • Plug & Play Email Templates: Jenny Roth's Email Insiders
    • Podcast Hosting: Captivate (7-Day Free Trial)
    • Simplify your marketing through podcasting: Make Money Podcasting Audio Course
    • Create podcast content that nurtures and converts your podcast listeners into your paid programs and offers: The Lead Generation Playbook Private Podcast
    • Email Marketing: Kit (14-Day Free Trial)
    • CRM: Dubsado (Save 20% on your first month or year)
    • Website Builder: Showit (30-Day Free Trial)
    • Host your community and sell your digital products: Podia


    Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

    

    For the full show notes, head to www.mamaturnedmompreneur.com/episode218/


    Connect with Andria:

    • Threads: @mamaturnedmompreneur
    • Instagram: @mamaturnedmompreneur
    • Email: [email protected]
    • Website: www.mamaturnedmompreneur.com

    26 min
  • 217. Podcast Growth Hack: 3 Ways to Use Threads and Facebook Groups to Get More Podcast Listeners

    Hey, Mama! Every podcast host wants to get more podcast listeners and reach the people who can truly benefit from their podcast content. There are so many options for marketing your podcast. In today's episode, I'm sharing how I leverage Threads and Facebook groups to grow my podcast audience with my dream clients.

    In this episode, you will learn:

    • Why you shouldn't look at downloads as a measure of success with your podcast
    • 3 ways I use Threads and Facebook groups to get more podcast listeners
    • How to leverage your podcast as a resource library to call in clients who are ready to invest

    Resources Mentioned in Today's Episode:

    • Apply for the next round of the Social Detox Accelerator to leverage your podcast for visibility and sales - learn effective strategies to attract your dream clients who are ready to work with you


    Ways I Can Serve You:

    • Join the Marketing Without Socials Email Community
    • Week of Voxer Coaching
    • ​The Social Media Detox Club
    • The Social Detox Accelerator


    Recommended Podcast + Business Tools:

    • Plug & Play Email Templates: Jenny Roth's Email Insiders Membership
    • Podcast Hosting: Captivate (7-Day Free Trial)
    • Simplify your marketing through podcasting: Make Money Podcasting Audio Course
    • Email Marketing: Kit (14-Day Free Trial)
    • CRM: Dubsado (Save 20% on your first month or year)
    • Website Builder: Showit (30-Day Free Trial)
    • Host your community and sell your digital products: Podia


    Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.


    For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode217/


    Connect with Andria:

    • Threads: @mamaturnedmompreneur
    • Instagram: @mamaturnedmompreneur
    • Email: [email protected]
    • Website: www.mamaturnedmompreneur.com

    21 min

About Evergreen Marketing Era for Women Entrepreneurs - Podcast Launch & Podcast Monetization for Entrepreneurs

From the publisher's feed

Andria Singletary is a podcast strategist for women entrepreneurs ready to start a podcast for their business or optimize their current podcast to get more clients.