Evergreen Marketing Era for Women Entrepreneurs - Podcast Launch & Podcast Monetization for Entrepreneurs

Evergreen Marketing Era for Women Entrepreneurs - Podcast Launch & Podcast Monetization for Entrepreneurs

By Andria Singletary | Podcast Strategist for Women in BusinessBusinessEntrepreneurshipMarketing
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Evergreen Marketing Era for Women Entrepreneurs - Podcast Launch & Podcast Monetization for Entrepreneurs episodes

  • 256. Why You Shouldn't Discount Your Services and Signature Offers as a Mom in Business

    Hey, Mama! Have you ever found yourself contemplating giving a discount on your services? Maybe it's been a month or two since you signed a new client for your signature offer. I used to believe that offering discounts and doing flash sales on my signature offers when sales slowed was the best option. In this episode, I’m breaking down why discounting your signature offers can actually hurt your business and giving you strategies to implement without slashing your prices.

    In this episode, you will learn:

    • Why I believe you shouldn't discount your services
    • Reasons why you shouldn't give a discount on your signature offers
    • Alternatives to giving discounts

    Resources Mentioned in Today's Episode:

    • Join the Marketing Without Socials email community

    Ways I Can Serve You:

    • Join the Marketing Without Socials Email Community
    • ​The Social Media Detox Club
    • Download the FREE Make Your Business Social Media Optional Private Podcast


    Recommended Podcast + Business Tools:

    • Podcast Hosting: Captivate (7-Day Free Trial)
    • Recommended Keyword Research Platform: Keysearch.co
    • Email Marketing: Kit (14-Day Free Trial)
    • CRM: Dubsado (Save 20% on your first month or year)
    • Website Builder: Showit (30-Day Free Trial)
    • Host your community and sell your digital products: Podia


    Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.


    For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode256/


    Connect with Andria:

    • Threads: @mamaturnedmompreneur
    • Instagram: @mamaturnedmompreneur
    • Email: [email protected]
    • Website: www.mamaturnedmompreneur.com

    11 min
  • 255. How to Pitch a Collaboration with Entrepreneurs Who are "Out of Your League"

    Hey, Mama! If you ever planned a summit or conference, one of the first things you probably did was write down your dream speaker list. Once you complete that list, the hard part comes: pitching your list of potential speakers to collaborate with you. If you've ever hesitated to pitch a collaboration to someone well-known in the online space, today's episode is for you. I'm sharing my best tips on how to pitch a collaboration with someone you may consider "out of your league."

    In this episode, you will learn:

    • Behind the scenes insights from planning my first audio summit
    • Tips on how to pitch a collaboration with someone you consider "out of your league"
    • Best practices for when to follow up on a pitch

    Resources Mentioned in Today's Episode:

    • Join The Social Media Detox Club
    • Join the Marketing Without Socials Email Community

    Ways I Can Serve You:

    • Join the Marketing Without Socials Email Community
    • ​The Social Media Detox Club
    • Download the FREE Make Your Business Social Media Optional Private Podcast

    Recommended Podcast + Business Tools:

    • Podcast Hosting: Captivate (7-Day Free Trial)
    • Recommended Keyword Research Platform: Keysearch.co
    • Email Marketing: Kit (14-Day Free Trial)
    • CRM: Dubsado (Save 20% on your first month or year)
    • Website Builder: Showit (30-Day Free Trial)
    • Host your community and sell your digital products: Podia


    Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.


    For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode255/


    Connect with Andria:

    • Threads: @mamaturnedmompreneur
    • Instagram: @mamaturnedmompreneur
    • Email: [email protected]
    • Website: www.mamaturnedmompreneur.com

    14 min
  • 254. The Importance of Mindset in Business When Navigating Mean Girl Energy in the Online Space

    Have you ever been scrolling on socials and came across a post that made you feel like you're doing business all wrong? Or had someone drop a condescending comment that made you second-guess everything? That Mama is Mean Girl Energy—and we’re talking all about it today. Specifically, I'm sharing 5 tips to help you strengthen your mindset in business and navigate mean girl energy in the online space.

    In this episode, you will learn:

    • What mean girl energy in the online space looks like
    • Why mindset in business matters
    • 5 ways to navigate mean girl energy and strengthen your business mindset

    Resources Mentioned in Today's Episode:

    • Join the Marketing Without Socials Email Community


    Ways I Can Serve You:

    • Join the Marketing Without Socials Email Community
    • ​The Social Media Detox Club
    • Download the FREE Make Your Business Social Media Optional Private Podcast


    Recommended Podcast + Business Tools:

    • Podcast Hosting: Captivate (7-Day Free Trial)
    • Recommended Keyword Research Platform: Keysearch.co
    • Email Marketing: Kit (14-Day Free Trial)
    • CRM: Dubsado (Save 20% on your first month or year)
    • Website Builder: Showit (30-Day Free Trial)
    • Host your community and sell your digital products: Podia


    Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.


    For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode254/


    Connect with Andria:

    • Threads: @mamaturnedmompreneur
    • Instagram: @mamaturnedmompreneur
    • Email: [email protected]
    • Website: www.mamaturnedmompreneur.com

    14 min
  • 253. BTS of How (and Why) I'm Simplifying My Offer Suite to One Signature Offer

    There are lots of rules in the online space. One rule that often comes up is that to build a profitable business, you must have an offer suite with a low, mid, and high ticket offer. Well, just like a dance to the beat of my own horn, I've recently decided to cut my offer suite down to one signature offer, The Social Media Detox Club. Listen to get all the tea on how and why I made this decision and to hear all about the exciting changes coming to The Social Media Detox Club. It's about to be a glow up that you do not want to miss!

    In this episode, you will learn:

    • Why I decided to reduce my offer suite to one signature offer
    • Challenges I faced leading up to this decision
    • How I overcame those challenges and found peace
    • Behind the scenes of the expansion of The Social Media Detox Club

    Resources Mentioned in Today's Episode:

    • Join The Social Media Detox Club - the hub for moms who want to make their business social media optional!

    Ways I Can Serve You:

    • Join the Marketing Without Socials Email Community
    • ​The Social Media Detox Club


    Recommended Podcast + Business Tools:

    • Podcast Hosting: Captivate (7-Day Free Trial)
    • Recommended Keyword Research Platform: Keysearch.co
    • Email Marketing: Kit (14-Day Free Trial)
    • CRM: Dubsado (Save 20% on your first month or year)
    • Website Builder: Showit (30-Day Free Trial)
    • Host your community and sell your digital products: Podia


    Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.


    For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode253/


    Connect with Andria:

    • Threads: @mamaturnedmompreneur
    • Instagram: @mamaturnedmompreneur
    • Email: [email protected]
    • Website: www.mamaturnedmompreneur.com

    25 min
  • 252. 5 Rules I Live By as a Mom and Entrepreneur

    Let's be real: Being a mom and entrepreneur is an extreme sport. But it can be one of the most rewarding experiences when you learn to play by your own rules. There are five rules that I live by as a mom and business owner that have kept me grounded and kept me going on this mompreneur journey. Listen to hear what my five rules are as a mama of two running a business.

    In this episode, you will learn:

    • The importance of living by your own rules as a mom and entrepreneur
    • 5 rules I live by as a mama of two running a business

    Resources Mentioned in Today's Episode:

    • Join the Marketing Without Socials email community
    • Moms Do Business Different Podcast hosted by Kay Hillman
    • The Lighthouse Within Podcast hosted by Ambar Paloma

    Ways I Can Serve You:

    • Join the Marketing Without Socials Email Community
    • ​The Social Media Detox Club
    • Podcast With Strategy Coaching & Consulting
    • The Social Detox Accelerator


    Recommended Podcast + Business Tools:

    • Plug & Play Email Templates: Jenny Roth's Email Insiders Membership
    • Podcast Hosting: Captivate (7-Day Free Trial)
    • Recommended Keyword Research Platform: Keysearch.co
    • Simplify your marketing through podcasting: Make Money Podcasting Audio Course
    • Email Marketing: Kit (14-Day Free Trial)
    • CRM: Dubsado (Save 20% on your first month or year)
    • Website Builder: Showit (30-Day Free Trial)
    • Host your community and sell your digital products: Podia


    Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.


    For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode252/


    Connect with Andria:

    • Threads: @mamaturnedmompreneur
    • Instagram: @mamaturnedmompreneur
    • Email: [email protected]
    • Website: www.mamaturnedmompreneur.com

    16 min
  • 251. How Do I Know If My Podcast is Doing Well? 3 Ways to Measure Podcast Success When You Are Podcasting for Your Business

    Hey, Mama! If you have ever wondered or Googled, "How do I know if my podcast is doing well," then today's episode is for you. As a mom in business with a podcast, your definition of success completely differs from that of a hobby podcaster or influencer podcaster. Listen to today's episode to learn what three measurements of success you should be focused on when podcasting for your business.

    In this episode, you will learn:

    • How podcast success as a business owner looks different compared to influencer or hobby podcasters
    • 3 ways to measure podcast success as a business owner

    Resources Mentioned in Today's Episode:

    • Note: The Podcast to Clients Minimind has been sunset. If you are looking for support with optimizing your podcast for more leads and conversions, join the Evergreen Marketing Accelerator!

    Ways I Can Serve You:

    • Join the Evergreen Marketing Era Newsletter
    • Podcast Launch Course: Podcast Like a Business Owner
    • Podcast Audit + Strategy Session
    • Evergreen Marketing Accelerator

    Recommended Podcast + Business Tools:

    • Podcast Hosting: Captivate (7-Day Free Trial)
    • Recommended Keyword Research Platform: Keysearch.co
    • CRM: Dubsado (Save 20% on your first month or year)
    • Website Builder: Showit (30-Day Free Trial)

    Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

    For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode251/

    Connect with Andria:

    • Threads: @mamaturnedmompreneur
    • Instagram: @mamaturnedmompreneur
    • Email: [email protected]
    • Website: www.mamaturnedmompreneur.com

    13 min
  • 250. Collaborations for Lead Generation: How to Choose Collaborations to Participate in When You Have Multiple Ideal Clients

    Your ideal clients for your low ticket offers vary from your ideal clients for your high ticket offers. If you leverage collaborations for lead generation, you may be wondering what types of collaborations you should be participating in when you have multiple ideal clients. That's what we're talking about in today's episode. Your approach for lead generation for your low ticket and high ticket offers will look different, and I'm breaking down what it looks like for each in today's episode.

    In this episode, you will learn:

    • Lead generation strategy for when you have multiple ideal clients
    • The importance of your messaging and the types of collaborations you participate in for low ticket offers vs. high ticket offers
    • The importance of intentionality when leveraging collaborations for lead generation


    Resources Mentioned in Today's Episode:

    • Join The Social Media Detox Club


    Ways I Can Serve You:

    • Join the Marketing Without Socials Email Community
    • ​The Social Media Detox Club
    • Podcast With Strategy Coaching & Consulting
    • The Social Detox Accelerator


    Recommended Podcast + Business Tools:

    • Plug & Play Email Templates: Jenny Roth's Email Insiders Membership
    • Podcast Hosting: Captivate (7-Day Free Trial)
    • Recommended Keyword Research Platform: Keysearch.co
    • Simplify your marketing through podcasting: Make Money Podcasting Audio Course
    • Email Marketing: Kit (14-Day Free Trial)
    • CRM: Dubsado (Save 20% on your first month or year)
    • Website Builder: Showit (30-Day Free Trial)
    • Host your community and sell your digital products: Podia


    Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.


    For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode250/


    Connect with Andria:

    • Threads: @mamaturnedmompreneur
    • Instagram: @mamaturnedmompreneur
    • Email: [email protected]
    • Website: www.mamaturnedmompreneur.com

    12 min
  • 249. Why Consistency in Business Matters and How to Keep Showing Up Even When You Feel Like No One is Listening

    Have you ever been told that consistency in business matters for business growth? If you have, then you most likely wondered what it means or looks like to be consistent in your business. While showing up consistently for your community does matter, it can be hard to keep showing up if you feel like no one is listening or cares. It's frustrating to put forth so much time and energy into marketing your business but feel like you don't have much to show for it. Listen to today's episode to learn what consistency in business can look like for you and how to be consistent even when business is slow.

    In this episode, you will learn:

    • Why consistency in business matters
    • What consistency is and isn't
    • How to shift your mindset and keep showing up even when you feel like no one is listening

    Resources Mentioned in Today's Episode:

    • Join the Marketing Without Socials email community


    Ways I Can Serve You:

    • Join the Marketing Without Socials Email Community
    • ​The Social Media Detox Club
    • Podcast With Strategy Coaching & Consulting
    • The Social Detox Accelerator


    Recommended Podcast + Business Tools:

    • Plug & Play Email Templates: Jenny Roth's Email Insiders Membership
    • Podcast Hosting: Captivate (7-Day Free Trial)
    • Recommended Keyword Research Platform: Keysearch.co
    • Simplify your marketing through podcasting: Make Money Podcasting Audio Course
    • Email Marketing: Kit (14-Day Free Trial)
    • CRM: Dubsado (Save 20% on your first month or year)
    • Website Builder: Showit (30-Day Free Trial)
    • Host your community and sell your digital products: Podia


    Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.


    For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode249/


    Connect with Andria:

    • Threads: @mamaturnedmompreneur
    • Instagram: @mamaturnedmompreneur
    • Email: [email protected]
    • Website: www.mamaturnedmompreneur.com

    13 min
  • 248. Manage Your Business Finances with Confidence with These Bookkeeping Tips for Entrepreneurs with Megan Hopper

    Hey, Mama! Does the word bookkeeping stress you out or cause you to feel overwhelmed? Managing business finances can be a lot as a mom in business. But the truth is that it doesn't have to be. You can manage your business finances with confidence. In today's episode, I chat with Megan Hopper, who shares some great bookkeeping tips for entrepreneurs.

    In this episode, you will learn:

    • Why bookkeeping matters as a business owner
    • Bookkeeping tips for entrepreneurs to help simplify managing your business finances
    • Recommended bookkeeping tools

    Connect with Megan Hopper:

    • Website
    • Instagram
    • Threads
    • Free bookkeeping resources

    Ways I Can Serve You:

    • Join the Marketing Without Socials Email Community
    • ​The Social Media Detox Club
    • Podcast With Strategy Coaching & Consulting
    • The Social Detox Accelerator

    Recommended Podcast + Business Tools:

    • Plug & Play Email Templates: Jenny Roth's Email Insiders
    • Podcast Hosting: Captivate (7-Day Free Trial)
    • Recommended Keyword Research Platform: Keysearch.co
    • Simplify your marketing through podcasting: Make Money Podcasting Audio Course
    • Create podcast content that nurtures and converts your podcast listeners into your paid programs and offers: The Lead Generation Playbook Private Podcast
    • Email Marketing: Kit (14-Day Free Trial)
    • CRM: Dubsado (Save 20% on your first month or year)
    • Website Builder: Showit (30-Day Free Trial)
    • Host your community and sell your digital products: Podia


    Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

    

    For the full show notes, head to www.mamaturnedmompreneur.com/episode248/


    Connect with Andria:

    • Threads: @mamaturnedmompreneur
    • Instagram: @mamaturnedmompreneur
    • Email: [email protected]
    • Website: www.mamaturnedmompreneur.com

    27 min
  • 247. How to Write a Welcome Email Sequence in 1 Hour or Less

    Hey, Mama! If writing your welcome sequence leaves you feeling overwhelmed or it's something you keep putting off, then today's episode is for you. I'm sharing how to write a welcome email sequence in 1 hour or less using 4 different strategies. This is perfect for the busy mama who wants to start prioritizing email marketing in her business.

    In this episode, you will learn:

    • Why your welcome sequences are necessary when leveraging email marketing in your business
    • Challenges many moms in business face when it comes to writing welcome sequences
    • How to write a welcome email sequence in 1 hour

    Resources Mentioned in Today's Episode:

    • Join the Social Media Detox Club

    Ways I Can Serve You:

    • Join the Marketing Without Socials Email Community
    • ​The Social Media Detox Club
    • Podcast With Strategy Coaching & Consulting
    • The Social Detox Accelerator


    Recommended Podcast + Business Tools:

    • Plug & Play Email Templates: Jenny Roth's Email Insiders Membership
    • Podcast Hosting: Captivate (7-Day Free Trial)
    • Recommended Keyword Research Platform: Keysearch.co
    • Simplify your marketing through podcasting: Make Money Podcasting Audio Course
    • Email Marketing: Kit (14-Day Free Trial)
    • CRM: Dubsado (Save 20% on your first month or year)
    • Website Builder: Showit (30-Day Free Trial)
    • Host your community and sell your digital products: Podia


    Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.


    For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode247/


    Connect with Andria:

    • Threads: @mamaturnedmompreneur
    • Instagram: @mamaturnedmompreneur
    • Email: [email protected]
    • Website: www.mamaturnedmompreneur.com

    17 min

About Evergreen Marketing Era for Women Entrepreneurs - Podcast Launch & Podcast Monetization for Entrepreneurs

From the publisher's feed

Andria Singletary is a podcast strategist for women entrepreneurs ready to start a podcast for their business or optimize their current podcast to get more clients.