If real estate agents want to be successful at finding listing leads on Facebook, they need to get their offer right.

The offer is so important to get prospects clicking on the ad and filling out their details including phone number.

A weak offer will mean no one will click on your ad and you will lose your investment on Facebook.

There are three offers that work well on Facebook:

1. Get your house appraised

Offering a free house appraisal is the goal every agent wants but now necessarily what gets home sellers excited. Everyone is offering free home evaluations, so you have to get creative when trying to secure house appraisals on Facebook.

You can offer a free house appraisal, but it is a weak offer.

2. How long will it take to sell your house

Providing some guidance on how long it should take a person to sell their home based on past sales is a piece of information that is important to many home sellers and hard to find. Some will most definitely swap their contact details for this knowledge. Try it as the offer on your next Facebook Ad.

3. Information that home sellers desire

Finally, creating an ebook with information that home sellers would find interesting is a great offer for Facebook. Some topics to get you started are:

* How To Sell A House for the maximum price

* Top 5 Cheapest Home Improvements To Increase Your Home’s Value

* Best Time To Sell A House…In YOUR AREA

Anyone who requests an ebook with these titles if highly likely to be part of the listing leads.

 

Facebook is perfect for real estate agents.

Facebook’s targeting features allow real estate agents to show their Ads to only their perfect prospects.

There are four primary audiences real estate agents can show their ads to Find prospects on Facebook:

1. Home Owners

Facebook allows agents to target homeowners in their local area. For example, an agent can choose to show their ad to people who fit the following profile:

* People who own their home

* Who live in a 10-mile radius around their office, or people who live in specific postcodes

* Who earn over $150K per year

* Who is expecting a new baby

Wow! Now that is targeting on another level. This targeting is precisely what an agent needs to find people who have an expanding family need a new house.

2. People likely to sell their home

Facebook also has a category that allows agents to show their ads to people who are likely to sell their home soon. Facebook buys this data from companies like the Acxiom and Quantium. This category is compelling for agents to ensure they are presenting their message to the right people at the right time.

3. Prospects in their database

Real estate agents can import a list of their prospects from their database and Facebook will match those people to people on the Facebook platform. There is a match 70% of the time, and Facebook puts those who match into a list that agents can show ads to. This is a great way of keeping your agency top of mind when there is an active prospect in your database.

4. People who have visited their website

Facebook allows agents to show ads to anyone who has visited their agency website. Facebook goes one step further, and lets agents show specific ads to people who have visited specific pages. So if someone visits a page for a three bedroom home in a specific suburb, the agent can show ads to that person of other three bedroom homes in the same suburb.

The options here are endless if you use a little creativity.

Conclusion

Facebook targeting is a great tool for real estate agents. Agents can show their ads to people depending on the stage they are in the sales cycle. There is no more cost-effective way to reach your audience than find prospects on Facebook ads.

 

There are a few common marketing activities most real estate agents complete on a regular basis. They are letterbox drops, door knocking, networking events and cold calling.

These activities are an important activity for many agents that consistently deliver new clients. The problem with these activities is they are not scalable.

They all require a significant amount of the agents time. Their time is limited, so this puts a cap on how many networking events, cold calls and doors knocks they can make.

Letterbox drops are also non-scalable. The return on investment for a letterbox drop is little, and they are expensive. So the limiting factor here is money. There are only so many letterbox drop campaigns a real estate agency can afford, and the conversion rate to new listings is disappointing.

Realtors need to add scalable marketing activities to their current activities. And the best scalable activity available today is real estate lead generation through Facebook Ads. Facebook Ads help scale your time and money.

If you have a Facebook Ads consultant working on your campaigns, there is no time cost for your agents. Even if you are running your own Facebook Ads, you can scale your time once you learn the right strategy. There is a massive learning curve up front, but if you get past it, you will see results.

Financially, Facebook Ads are extremely scalable. You can reach thousands of local residences for as little as $10 per day. Even better, you can measure every interaction with them, and Facebook calculates the cost per lead.

No other platform gives marketers that much insight into the money they spend on the platform.

Facebook Ads allows you to scale your budget and your agents time in the real estate lead generation process. No other platform allows agents to generate the number of leads at such a low cost in such a short timeframe.

If you want to find out how Facebook Ads can help you generate more sales in your real estate agency, then book a Strategy Call with me today.

Real estate agents should be running both listing ads and buyer ads on Facebook. Capturing listing leads is more complex than buyers leads, so you should spend most of your time, energy and money trying to attract listing lead.

Listing lead is the lifeblood of every real estate agency. I believe Facebook is the #1 place to find listing leads for real estate agents.

There is no other platform where an agent can show an ad to everyone in their local area who owns a home and earns over $150K per year. Facebook alone has this power, and as an agent, you need to take advantage of it or your competitors will.

There is a lot of activity and growth happening on the Facebook platform for advertisers, and real estate agents are in the best position to take advantage.

I recommend watching my video on 6 components of a successful Real estate Facebook Ads Campaign to learn how to setup your first campaign to generate the listing lead.

There are so many voices today telling real estate agents how to market their services online. There are so many platforms and tactics to choose from. It is easy to get confused and do nothing.

In today’s video, I explain a simple strategy which will benefit real estate agents in the short term as well as the long term.

The process is pretty simple:

* Find out what questions  your buyers and sellers have during the sales process

* Create a video recorded on your phone stating the question and explain the answer

* Upload the video to Youtube and Facebook and post it to your website

* Spend $5 to promote the video on Facebook to your perfect prospect. You are able to show this video to specific people like:

* People who live in a 20-mile radius around your office

* People who are home owners

* People who earn over $150K per year

If you promote your video to this audience everytime you upload a new one, they will get to know you as their local real estate agent.

So what type of content is best? Here are some examples:

* A market update

* Tips on how to get your home ready to sell

* What to expect when selling your home

* Tips on how to choose the best agent

* The best time to sell your home in your local area

* How long does it take to sell your home

* Advice on getting the best home loan

* And much, much more

The key to this strategy is to be consistent. You need to pick you cadence and then publish a new video at that time every week or two weeks.

A great way to save time is to batch your videos. Record 2-4 videos in one sitting so you only have to record these videos once a month if you release them once a week.

Real estate agents love letterbox drops. They are a staple in real estate marketing. In today’s video I explain why Facebook Ads are a better marketing strategy than letterbox drops.

There are four main reasons.

Facebook Ads Are More Reliable

Facebook Ads are just so much more reliable than letterbox drops. There are many factors out of your control that determine if a letterbox drop is successful.

* The Weather – If it rains when your pamphlets are delivered fewer people will receive your pamphlets because some will get wet and destroyed in the rain. Unfortunately, you have no control over this.

* The Deliverability – I have done many letterbox drops in my time, and it is well known that some contractors have dumped the pamphlets and not even deliver them

* The Demand – If you are delivering your pamphlets during a busy week your message will be diluted amongst the many other pamphlets being dropped at the same time

Facebook Ads don’t have any of these outside factors. Facebook is a very reliable platform, and your ads are delivered electronically with no room for human error.

Facebook Ads Are More Measurable

One of the problems with not knowing exactly how the pamphlets are delivered is you never really know why a campaign was successful or not. It could be unsuccessful because of one of the factors above, but because there is no way of knowing you cannot measure and make changes to your campaign based on the data.

Facebook’s measurement tools are second to none, and they provide you all the data to know exactly why a campaign is doing well and why it is not. A good Facebook marketer will use this data to improve each campaign on a weekly basis.

Facebook Ads Are Scalable

Facebook is much more scalable than letterbox drops because they don’t cost as much, they are measurable, and you can tweak the campaigns to improve your results.

One of the benefits of Facebook is the reliability of the results once you build an optimized campaign. You can turn campaigns on and off at your convenience and almost predict the results you will receive.

Facebook Cares About Your Success

The more successful you are using Facebook Ads, the more of you marketing budget you will invest into the platform. Facebook knows this and has spent many years improving the platform to ensure that its advertisers are successful.

Your success is their success, and they have 1000s of people working on the platform to make sure you keep spending your money with them because you are getting high quality leads.

There is no other marketing platform I know that works as hard as Facebook to maintain their advertiser’s success. I know letterbox drop industry aren’t as invested in their client’s success. They are happy to take your money and drop the pamphlets rain hail or shine to get it done and move onto the next campaign.

Conclusion

If you haven’t tried running Facebook Ads, then you need to start today. Take some of your budget from your letterbox drop campaigns and test Facebook Ads. I know you will be pleasantly surprised with the results.

To get started you can book in a strategy call with me where I will discuss your goals for leads and sales and show you how Facebook Ads can help you achieve those goals.

Book a time in at marlonmarescia.com/strategy

Many real estate agents have started using real estate Facebook ad to reach new prospects in their local area.

Some are setting up and running their own Facebook campaigns, and many are having early success. But Facebook has a steep learning curve and requires a bulletproof strategy to maintain consistent great results.

Six components make up a successful real estate Facebook ads campaign for real estate agents, and I have outlined these components below:

1. Targeting

One of Facebook’s greatest strengths is the ability it gives advertisers to target their audience using the data it collects on its users. To take advantage of the power of targeting you have first to understand the exact type of prospect you are after.

Facebook allows real estate agents to show ads to people based 100s of factors. Some of the factors of interest to real estate agents are:

* Location

* Income level

* Homeownership

* Age

* Number of children

* The likelihood, a user is going to sell their house

2. Offer

Once you know who you are going to target with your Facebook Ad, you need to create an attractive offer for your target. If your goal is to attract listing leads, then you should offer something a home seller requires.

Offers that work well for them are:

* A home evaluation

* A recommendation on how long it might take to sell their house

* An ebook, video or blog post which shows them cheap alterations they can make to their home to increase the value

3. Funnel

Instead of showing just one ad to a Facebook user and then not following up, Facebook allows you to build a sales funnel. For example, if someone clicks on your first real estate Facebook ad you can show them the second ad, then if they click on the second ad, you can show them the third ad.

Each ad should move them along the sales cycle and closer to getting their contact details so you can make contact.

4. Campaign

Next, you need to set up your real estate Facebook ad campaign. There are many ways people set up their campaigns, but there only a few effective ways. Campaign structure is a large topic that’s hard to explain in a short video, but understand that a successful campaign takes a lot of background knowledge on how the platform works and best practice around setting it up correctly.

5. Retarget people who click but don’t sign up

Retargeting is one of the most powerful features on Facebook. Facebook allows you to show ads to people who have:

* Visited your website

* Are in your email list

* Have clicked on your ads

* Have liked your page

* Have watched a video you published on Facebook

Once people interact with your company on or off Facebook, they move from a cold prospect who doesn’t know you to a warm prospect. Showing ads to these warm prospects drastically reduces the cost per click and increases the conversion rate.

Highly successful Facebook Ad campaigns always involve retargeting.

6. Follow up – instant follow up

Finally, you must have a well-defined process to follow up each lead you attract from Facebook. The longer you leave it to call a prospect the less likely they will use your agency.

You have to strike while the iron is hot with all online leads. You need to ensure that your sales staff are notified instantly when a lead comes through so they can follow up with the hour.

Conclusion

As you can see, there are many components to running a successful real estate Facebook ad campaign for your real estate agency. Yes, you can do it yourself, but if you want to get results fast without wasting time, money and opportunities, then book in a strategy session with me to discuss how Facebook Ads can help grow your leads and revenue.

Facebook is the best marketing platform on the planet. Yes, it is a big call, and I don’t say it lightly. In my career, I have tried many marketing platforms to generate leads and convert them into sales. Facebook advertising is like no other because I have never been able to generate the number of leads, in such a short amount of time and at such an affordable cost.

Below are my five reasons why I think it is the best platform for marketers to use.

1. Facebook Has 2 Billion Users

Facebook has 2 billion users making it the largest social network in existence today. The second biggest platform is YouTube with 1.5 billion users.

YouTube is also a great platform, but today Facebook is a far superior marketing platform. YouTube is getting better every day, and I think more and more marketers will take advantage of it in the future.

Currently, one of the benefits of Facebook over YouTube is it’s targeting. Facebook just knows so much more about its users and allows its advertisers to use this data to target their perfect prospects on the platform.

YouTube isn’t able to collect the same data from it’s users and so targeting is not as powerful.

2. You Can Build A Sales Funnel On Facebook

There is no other platform where you can build as sophisticated sales funnel like you can on Facebook. The Facebook pixel can track its users across mobile devices, and desktops so advertisers can send a consistent message to the users no matter what device they are on.

Through the Facebook Pixel and the Facebook mobile and desktop apps, Facebook tracks every move it’s users make on the internet. It even uses the user’s communication through its Messenger apps with their friends to collect data.

The data it collects allows advertisers to build highly target sales funnels where users can be shown the right ad at the appropriate time depending on the stage they are at in the buyer’s journey.

3. The Tools

Facebook provides advertisers with so many tools they can use to reach their prospects on the platform. There are so many ad types which we can use to show our offers in the best way to engage with Facebook’s users. Some of these tools are:

* Video Ads

* Image Ads

* Live Video

* Messenger Ads

* Carousel Ads

* SlideShow Ads

* Lead Ads

* Canvas Ads

* Dynamic Ads

Each ad type has a particular purpose, and most businesses will get value out of a combination of them. These different ad types allow companies to keep their messages fresh, so users don’t get tired of seeing the same offers presented in the same way.

4. The Measurement Tools

Once again I think Facebook has the best measurement tools for marketers to measure the success of their campaigns. The only company on par with Facebook is the tools provided by Google for Adwords and Google Analytics.

The Facebook reporting tools allow businesses to dissect every part of a campaign to ensure that they are optimising every dollar they spend on the platform.

5. Highest Engagement Of All The Platforms

Finally, Facebook has the highest user engagement of all the other platforms. The average user spends 20-40 minutes a day using Facebook in countries like the United States and Australia.

This high level of engagement means that Facebook has more opportunities to give businesses to show ads to its users. As engagement increases and Facebook advertising adds more tools,

Facebook has rolled out it’s free Find Wifi service across the world. This service allows Facebook users to find free wifi hotspots as they travel.

It is an opt-in service for businesses. Businesses with free wifi have to register their service on the platform so users can find it when they search. Some larger companies are not registering their free wifi with Facebook because of the conditions of use.

Facebook users have to give access to their location data on their phone to use the service. There is no option to stop Facebook accessing the data when using the service. Although some businesses don’t like this, many other large companies are registering for the service and have no problem with it.

I know many people will have an issue with Facebook accessing this data, but I think we will all eventually get used to giving up our personal data for services that make our life easier. I don’t believe that this will be an issue in the future. There is a common saying that when you use a web service that is free, you are the product. What this means is the data you enter into the platform is becomes the product the business sells to advertisers.

Facebook are the masters at using this data to target ads to its users.

There is an option when you create a Facebook Ads campaign that enables an advertiser to show the ad to either “People who live in the location” or “People who are visiting the location.” I think Facebook will use the data it collects from people using the Find Free Wifi service to boost this data to make it more accurate.

Let me know in the comments below if you have a problem giving up your location data on your phone to find free wifi.

When running Facebook Ads, you need to create a page on your website for a prospect to land on when they click on the ad. This page is called a landing page.

There are two ways to build a landing page:

* Create a new page on your website. For this, you will need to access to your website where you can create a new page. Creating a new page can be difficult as it almost always requires HTML programming skills, so business users often struggle as it is complicated.

* Use a Landing Page Builder. These apps allow you to build a landing page using a WYSIWYG builder. These builders enable you to create a web page with no programming skills and often use a drag and drop approach which is very easy for business users.

In todays video I outline the top 3 landing page builders and my recommendation.

There are three top contenders who are often recommended by marketers.

Lead Pages

LeadPages is the first landing page builder I used. I like it because it provides users with landing page templates which are rated by conversion rate. LeadPages know which page templates convert the best because they review all the pages used by their users and track their conversions.

This features allows marketers to spend little time on design but know they are using a highly optimised landing page for conversions.

For a long time the pages on LeadPages were very rigid when it came to editing the layout. Recently, LeadPages has added a comprehensive landing page builder giving users a lot more flexibility to change the layout of the pages.

When first released the editor was a bit clunky but I am sure they will fix this as they iterate and add more functionality.

Unbounce

Unbounce is a very popular service amoungst marketers. Unbounce has always given the end user total control over the layout and look and feel of the page they build. It is a very flexible platform.

I have not used this service much because it gave me too much flexibility. I know, it sounds silly, but let me explain. I didn’t like many of the templates Unbounce provided, so I had to customise the templates.

As I am not a designer, my designs always looked awful, so I just gave up and used LeadPages instead. The inflexibility of LeadPages actually made it a better for me as a non designer, because I had confidence I was using a highly optimised page.

As everyone has different needs, I would still encourage you to try Unbounce. There are many well known companies using it and I know it is a great platform.

I feel if you have a marketing team and need your page customised with your company branding, then unbounce is far better platform than LeadPages.

ClickFunnels

ClickFunnels is the landing page builder I currently use. There are two features I like about ClickFunnels which the other platforms don’t have:

* You can create a funnel on the platform. A funnel is a series of pages that your prospect will land on as they engage with your business. You can manage these pages together as a sequence which makes it easier to visualise and work with.

* You can copy a funnel and upload it into your client account. This is very helpful if you run an agency and you want to save time.

Other than these two features I think all three platforms are basically on par.

Conclusion

If you are a beginner, I would suggest you start with LeadPages as it is the easiest platform to use and the pages are ranked in conversion rate order. Then when you need more complex requirements and you start building funnels on Facebook, I suggest you move to