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Every Google Recommendation Was On — And Every One Was Wrong
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Every Google recommendation was turned on. Every campaign was the wrong type. And the results were getting worse.
Claire audits an orthodontist's Google Ads account where auto-applied recommendations had converted every campaign to display network, added 739 broad match keywords, and launched YouTube and Performance Max campaigns — none of which were appropriate for an orthodontist.
She explains why the optimisation score measures compliance with Google, not performance for your business. And why the only recommendation worth keeping is optimised ad rotation — everything else should be turned off.
https://www.clairejarrett.com/
Connect with me on LinkedIn
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By Claire JarrettSend us Fan Mail
Every Google recommendation was turned on. Every campaign was the wrong type. And the results were getting worse.
Claire audits an orthodontist's Google Ads account where auto-applied recommendations had converted every campaign to display network, added 739 broad match keywords, and launched YouTube and Performance Max campaigns — none of which were appropriate for an orthodontist.
She explains why the optimisation score measures compliance with Google, not performance for your business. And why the only recommendation worth keeping is optimised ad rotation — everything else should be turned off.
https://www.clairejarrett.com/
Connect with me on LinkedIn