E34 Every Great Business Idea Starts “With an Enchanted Kettle.” |IBGR | Donna Kunde & Londina Cruz

Lessons from the old kettle… The old kettle, the wooden paddle, and the secret message on a slip of paper were incidental. The old kettle has converted a small southern city into a thriving business district. Gold from the kettle supplies good paying jobs around the world. “Whoever you are, wherever you may live, whatever occupation you may be engaged in, just remember in the future, every time you see the words Coca-Cola, that its vast empire of wealth and influence grew out of a single idea, and that mysterious ingredient the drug clerk - Asa Candler - mixed with the secret formula was … imagination!” - Napoleon Hill

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