Lee Benson reveals the essence of leadership: creating value through your team. He stresses the need for leaders to consistently guide their teams to align with the business model, product value, and culture.

You'll Learn:

- Understand the Business Model: Know how your organization makes money, including pricing and expenses.

- Value of Products and Services: Continuously improve and understand market perception.

- Cultivate Culture: Foster behaviors and attitudes that drive results.

- Leaders face the challenge of misaligned decisions. Lee emphasizes guiding teams towards alignment with organizational goals, transforming them into high-performing units that create value independently.

Lee introduces holistic value creation: material, emotional, and spiritual (connectedness). It's an intentional system to maintain alignment and achieve growth.

Lee breaks down practical steps to become a leader who enhances organizational value. Move beyond clichés to achieve real results.

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