Today David hosts the founder and CEO of Fair Trade USA, Paul Rice, who explains how trade can be more effective than aid in improving the world's economic issues. As consumers become more aware and more discerning about what they buy, companies that embrace conscious capitalism will enjoy an ever-growing competitive edge over those which simply look to grow profits and any cost.

Companies mentioned: AMZN, SBUX, WMT

Host: David Gardner Guest: Paul Rice Producers: Heather Horton, Rick Engdahl

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