Your radio station likely has set processes for programming, promotions, and sales—but what about your website? Without clear guidelines, your station’s digital presence can become inconsistent, outdated, and ineffective. In this episode, we discuss why every station needs a Digital Playbook to keep its website professional, engaging, and revenue-driven.

What is a Digital Playbook?

A strategic guide for managing and maintaining your station’s website.Covers branding, content guidelines, image sizes, SEO, monetization, and security.

Why Your Station Needs One:

• Ensures brand consistency across digital platforms.
• Streamlines content creation and workflow.
• Helps drive listener engagement and increase revenue.
• Provides a clear onboarding tool for new team members.

Essential Components of a Digital Playbook:

• Website’s role in station strategy.
• Content posting guidelines and writing best practices.
• Image & multimedia size specifications.
• Monetization strategies (ads, sponsorships, affiliates).
• Security protocols and analytics tracking.

Get Your Free Digital Playbook Template

To help you get started, we’ve put together a downloadable starter digital playbook PDF that you can customize for your own station. Access it and more detailed show notes at: https://www.skyrocketradio.com/172.

Need a complete website overhaul with a strategy for more engagement and revenue? Reach out to us at https://www.skyrocketradio.com.