Should you use Engagement, Consideration, or Conversions as the goal of your Facebook Ad campaign? Choosing which purpose to pursue might be difficult at times. In this episode, I talk about a test I did and the findings I got from it. Believe me when I say that you should set the campaign to conversions to avoid losing money to Facebook.

Facebook wants you to succeed, but you must first tell them exactly what you want. The platform is extremely intelligent, yet it is limited in its capabilities.

Don't let yourself down.

Every time, set it to conversions.

Best Wishes

About George

George Makasi is a Ugandan entrepreneur, marketer, and content creator. For the past three years, he has been selling physical things online. George is now sharing his knowledge and expertise with the world through various platforms in order to empower young people with the skills they need to escape the rat race and build a business they can run from the comfort of their own home, allowing them to spend more time with their friends and family.

He provides his greatest techniques, tactics, and strategies that he has learned along the way in this podcast. He hopes and prays that you will gain a lot of value from it and use the strategies he shares in your own business.

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