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Every World Starts With a Brief ft. Sword & Shield (Ep. 30)
What’s the most underrated tool in the motion design workflow? The Creative Brief.
In today’s episode, Justin and Audrey Havey of Sword and Shield sit down with us to break down the creative process behind their launch ident: a hand-drawn, frame-by-frame battle sequence built on intention, world-building, and one very special Easter egg of a Favorite Frame™. We go deep on utilizing the creative brief as the north star of any project, what it really means to build an artist-first studio, and why the best work happens when you let go of control and trust the people you've hired.
If you’re someone who’s obsessed with both the process and the craft of motion design — this one's for you!
TIMESTAMPS:0:00 – Intro0:43 – Audrey & Justin’s Origin Stories8:10 – The Brand Idea Born on Daily Walks11:22 – Introducing Audrey & Justin’s Favorite Frame™14:24 – The Easter Egg: When an Artist Signs Her Work23:34 – The Brief Is the Golden Goose in Motion Design27:44 – World Building as a Brand Animation Strategy39:54 – How Story Arc Shapes the Motion Design Process45:47 – Challenges, Rewards & Pivots53:01 – Their Favorite Frame™ Because…
CONNECT & FOLLOW:Spotify → https://spoti.fi/3K8UDd7Apple Podcasts → https://podcasts.apple.com/us/podcast/styleframe-saturdays/id1607658120Amazon Music → https://amzn.in/d/0cziMYRN
GUEST LINKS/RESOURCES:Sword & Shield: https://swordandshield.tv/Columbus College of Art & Design: https://www.ccad.edu/Riot Games: https://www.riotgames.com/enCarvana: https://www.instagram.com/vandylgaming/Vandyl Gaming: https://www.instagram.com/vandylgaming/Jessica Rowden: https://jessicarowdenart.com/Kody Orris: https://www.kodyorris.com/Ghost of Tsushima: https://www.ghostof-tsushima.com/Discovering the ‘Why’ Behind Your Styleframes with Ryan Summers: https://youtu.be/ThJIz9esa4MNickelodeon: https://www.nick.com/Procreate: https://procreate.com/Maxon Cinema 4D: https://www.maxon.net/en/cinema-4dAdobe Photoshop: https://photoshop.adobe.com/?promoid=HHJ4XB3V&mv=other&mv2=ahome&lang=enAdobe After Effects: https://www.adobe.com/products/aftereffects.html*Riverside: https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=styleframesat
Lofi Cassette by Harrison Amer (theme music licensed by Premiumbeat.com, https://www.premiumbeat.com/home)
Permissions granted by the artist(s).
Our podcast celebrates Motion Ideation — the raw brainstorming, early-stage thinking and lightbulb moments that shape everything before a single design or keyframe exists. Because we believe great motion design starts with one Favorite Frame™ and the fresh ideas behind it.
Styleframe Saturdays is a Formerle-branded podcast, and part of the Formerle brand family.
By making a purchase through one of our affiliate links we will get a small commission at no additional cost to you. Rest assured that we would recommend these products regardless of their commission-based opportunities.
View all episodes
By Styleframe SaturdaysWhat’s the most underrated tool in the motion design workflow? The Creative Brief.
In today’s episode, Justin and Audrey Havey of Sword and Shield sit down with us to break down the creative process behind their launch ident: a hand-drawn, frame-by-frame battle sequence built on intention, world-building, and one very special Easter egg of a Favorite Frame™. We go deep on utilizing the creative brief as the north star of any project, what it really means to build an artist-first studio, and why the best work happens when you let go of control and trust the people you've hired.
If you’re someone who’s obsessed with both the process and the craft of motion design — this one's for you!
TIMESTAMPS:0:00 – Intro0:43 – Audrey & Justin’s Origin Stories8:10 – The Brand Idea Born on Daily Walks11:22 – Introducing Audrey & Justin’s Favorite Frame™14:24 – The Easter Egg: When an Artist Signs Her Work23:34 – The Brief Is the Golden Goose in Motion Design27:44 – World Building as a Brand Animation Strategy39:54 – How Story Arc Shapes the Motion Design Process45:47 – Challenges, Rewards & Pivots53:01 – Their Favorite Frame™ Because…
CONNECT & FOLLOW:Spotify → https://spoti.fi/3K8UDd7Apple Podcasts → https://podcasts.apple.com/us/podcast/styleframe-saturdays/id1607658120Amazon Music → https://amzn.in/d/0cziMYRN
GUEST LINKS/RESOURCES:Sword & Shield: https://swordandshield.tv/Columbus College of Art & Design: https://www.ccad.edu/Riot Games: https://www.riotgames.com/enCarvana: https://www.instagram.com/vandylgaming/Vandyl Gaming: https://www.instagram.com/vandylgaming/Jessica Rowden: https://jessicarowdenart.com/Kody Orris: https://www.kodyorris.com/Ghost of Tsushima: https://www.ghostof-tsushima.com/Discovering the ‘Why’ Behind Your Styleframes with Ryan Summers: https://youtu.be/ThJIz9esa4MNickelodeon: https://www.nick.com/Procreate: https://procreate.com/Maxon Cinema 4D: https://www.maxon.net/en/cinema-4dAdobe Photoshop: https://photoshop.adobe.com/?promoid=HHJ4XB3V&mv=other&mv2=ahome&lang=enAdobe After Effects: https://www.adobe.com/products/aftereffects.html*Riverside: https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=styleframesat
Lofi Cassette by Harrison Amer (theme music licensed by Premiumbeat.com, https://www.premiumbeat.com/home)
Permissions granted by the artist(s).
Our podcast celebrates Motion Ideation — the raw brainstorming, early-stage thinking and lightbulb moments that shape everything before a single design or keyframe exists. Because we believe great motion design starts with one Favorite Frame™ and the fresh ideas behind it.
Styleframe Saturdays is a Formerle-branded podcast, and part of the Formerle brand family.
By making a purchase through one of our affiliate links we will get a small commission at no additional cost to you. Rest assured that we would recommend these products regardless of their commission-based opportunities.