If you take away one thing from this ep: you’re allowed to change your mind. You’re allowed to evolve.

Pivoting your business doesn’t always mean starting over, it means coming home to what actually lights you up. That’s what we’re getting into this episode with the brilliant Imogen!

Imogen Allanson is a brand mentor and designer, and the founder of Bisou Creative. Her focus is on helping female entrepreneurs reveal the untapped potential of their business, showing them the gaps, opportunities, and fresh ideas to elevate their brands. She guides them to think intentionally about every aspect of their business to curate a full brand experience.

We chat all about what it really looks like to shift your brand and offers without losing the essence of what makes your work yours. We also spill the tea about creativity, clarity, showing up as your full self online… and why your brand is so much more than a pretty logo and colour palette.

The Highlights:

✔ Why Imogen moved from brand design into brand mentorship and consulting
✔ What people get wrong about branding (hint: it’s not just visuals)
✔ The balance between creativity, structure, and business brain
✔ Finding your brand vibe and voice when you’ve worn a million hats
✔ How to blend personal and professional content without the identity whiplash
✔ Why your hobbies, quirks, and off-screen interests totally count as creative fuel

A lil challenge for u:

What part of your brand or business no longer fits, but you’ve been scared to let it go?

Write about it. Talk about it. Start making space for what’s next.

Even if it’s messy. Even if it’s not “on brand.” Your evolution IS the brand.

Connect with Imogen:

Follow her on Instagram - https://www.instagram.com/bisoucreative/

Follow her on Threads - https://www.threads.net/@bisoucreative

Freebie: Brand Rewind Challenge - https://bisoucreative.myflodesk.com/brandrewind-challenge

Where to find Ella:

Instagram - https://www.instagram.com/whimsicella/

Threads - https://www.threads.net/@whimsicella

Join my email list, The Lil Freak Club - https://whimsicella.myflodesk.com/lil-freak-club

Work with me - https://whimsicella.co.uk/services

Music by BoDleasons via Pixabay

If we're not yet acquainted - hi! I'm Ella— I'm a copywriter, messaging mentor & creative (also trying to write my first novel) who helps overwhelmed solopreneurs turn overthinking into effortless, personality-packed content.

I help transform scattered thoughts into words that sound like you (but better), so marketing feels natural, confident, and actually fun.

Learn more about me on my website: https://whimsicella.co.uk/

HEY YOU! I NEED YOU TO KNOW THIS: Originality is a myth.

Think you’ve got nothing new to say? That every idea you come up with has already been done?

You’re right. It has been done. A million times. But not by YOU. Not with your voice, your stories, or your spin on it.

Creativity isn’t all about pulling something brand new out of thin air. Sometimes it’s making existing ideas YOURS. And in this episode, I’m showing you exactly how to do that.

The Highlights:

✔ Why originality is overrated (and what matters instead)
✔ How Shakespeare, Hollywood, and your favorite creators all recycle ideas
✔ Ways to make old ideas feel fresh again (without reinventing the wheel)
✔ Why your audience wants to hear your key messages again and again

A challenge for you: Go back through your content and find a topic you feel over. Find a new way to frame it—through a story, a different format, or a fresh example. Then post it and see what happens!

Take a ‘basic’ or ‘overdone’ idea or concept in your niche—the kind of thing you think has been said a million times before—and ask yourself: How can I make this mine?

Post it (even if you feel its obvious) and see what happens! At the very least tag me, I wanna see!

Links and Resources:

If this episode hit home, you NEED to come to my upcoming workshop:

🗓 Never Run Out: Turn Your Expertise Into Endless Content Ideas
💻 March 18 at 7 PM UK Time, live on Zoom (replay included!)
💰 £15 now, £25 after March 18

Inside, I’ll teach you how to:

Repurpose your content without feeling dull or repetitive

Take one idea and turn it into dozens of posts

Stay consistent without burning out

Sign up here: https://whimsicella.myflodesk.com/never-run-out

Let’s Connect

Instagram & Threads — @whimsicella

Join my email list, The Lil Freak Club: https://whimsicella.myflodesk.com/lil-freak-club

Work with me: https://whimsicella.co.uk/services

🎙️ Don’t forget to subscribe, leave a review, and share—it helps more creative people find the pod!

Music by BoDleasons via Pixabay

Find the full transcript for this episode here: https://whimsicella.co.uk/podcast-transcripts/08-marketing-is-saying-the-same-thing-over-and-over-transcript

If we're not yet acquainted - hi! I'm Ella— a copywriter and messaging mentor who helps overwhelmed solopreneurs turn overthinking into effortless, personality-packed content that sells.

Unlike other copywriters who focus solely on conversions, I help transform scattered thoughts into words that sound like you (but better), so marketing feels natural, confident, and actually fun

Learn more about me on my website: https://whimsicella.co.uk/

First episode of 2025! After a much-needed winter break, I’m back with fresh energy (but a hoarse voice, lol), new solo episodes, and exciting guest interviews on the horizon. Let’s dive in!

In This Episode:

Feeling stuck in a content rut? Think you’ve said the same thing way too many times? Here’s the truth: Your audience isn’t bored—you’re just tired of repeating yourself. Today I’m breaking down why repetition is essential in marketing, how to repurpose content without sounding like a broken record, and why the fear of being annoying or repetitive is holding you back.

The Highlights:

✔ Why your audience isn’t seeing as much of your content as you think
✔ The Marketing Rule of Seven (and why you should repeat yourself way more)
✔ How big brands like Nike use repetition to build recognition, and why you should too
✔ How to make old ideas feel fresh again with new angles, stories, and formats

A challenge for you: Go back through your content and find a topic you feel over. Find a new way to frame it—through a story, a different format, or a fresh example. Then post it and see what happens!

Links and Resources:

🗓️ Join my upcoming workshop: Never Run Out – Turn Your Expertise into Endless Content Ideas

Date: 18th March, 7 PM UK time

Price: £15 (early bird) | £25 (after March 18)

What you’ll get: A live 90-minute session, hands-on content repurposing strategies, and a replay you can revisit anytime.

Sign up here: https://whimsicella.myflodesk.com/never-run-out

Let’s Connect

Instagram & Threads — @whimsicella

Join my email list, The Lil Freak Club: https://whimsicella.myflodesk.com/lil-freak-club

Work with me: https://whimsicella.co.uk/services

🎙️ Don’t forget to subscribe, leave a review, and share it with a fellow creative!

Music by BoDleasons via Pixabay

Find the full transcript for this episode here: https://whimsicella.co.uk/podcast-transcripts/08-marketing-is-saying-the-same-thing-over-and-over-transcript

If we're not yet acquainted - hi! I'm Ella— a copywriter and messaging mentor who helps overwhelmed solopreneurs turn overthinking into effortless, personality-packed content that sells.

Unlike other copywriters who focus solely on conversions, I help transform scattered thoughts into words that sound like you (but better), so marketing feels natural, confident, and actually fun

Learn more about me on my website: https://whimsicella.co.uk/

If you’ve ever felt stuck in the creative hamster wheel of trying to make every piece of content perfect, this episode is your permission slip to let go and just start posting. We’re talking about why accepting mediocrity is a totally valid first step, how overthinking is stealing your joy (and creativity), and why getting curious is the secret sauce to your most creative self.

Whether you're a small business owner, content creator, or just someone with big ideas trapped in your noggin, this pep talk will (hopefully!) leave you ready to create with less pressure and more flair.

What You’ll Hear in This Episode:

Why perfectionism is the ultimate content killer — and how mediocrity can save you.

The power of just posting to discover what truly resonates with your audience.

Lessons from my Find Your Flair (messaging program) clients about navigating content roadblocks.

A surprising takeaway from Wicked (and yes, Jonathan Bailey’s hips are involved).

Links and Resources:

Find Your Flair: My messaging mentorship for creatives ready to spice up their content game: https://docs.google.com/document/d/1X-kEMb6ixEI9NEPL43C5JdizTovgmTZnZYYDfk4AaME/edit?tab=t.0

Follow me on Instagram & Threads @whimsicella for more unhinged opinions and creative tips.

Subscribe, leave a review, and share this episode with a fellow creative who needs to hear it!

Music by BoDleasons via Pixabay

Find the full transcript for this episode here: https://whimsicella.co.uk/podcast-transcripts/07-dare-to-be-mediocre-in-2025

If we're not yet acquainted - hi! I'm Ella— I'm a copywriter, content marketer (also trying to write my first novel) & creative with over 10 years of experience in blog writing, email marketing, website copy, and content creation.

I help creatives, coaches, small business owners, and companies of one prioritise communicating their story, and set them free from overwhelming marketing.

Learn more about me on my website: https://whimsicella.co.uk/

Kim, founder of Oinopo Studio, is an autistic brand strategist and designer obsessed with accessibility and being cringe online.

In this episode, Kim talks about how the transitions in their career from theater to photography to digital communication. They share the significance of creativity and what it means to them, the importance of breaking free and being yourself online, and the challenges of running a business.

We also highlight what it really means to ‘be a freak’ (ie. not acting like what’s expected from you), the value of embracing your unique identity, and the power of personal expression in business and life.

Topics we covered:

[2:15] Kim’s Background and How It Led Them to Oinopo Studio

[12:53] The Role Creativity Plays in Understanding Life

[28:41] Kim’s Process in Decoding a Client’s Brand Identity

[31:35] What It Really Means to Be a Little Freak Online

[46:20] Deep Diving More Into the World of Theatre

Where to find Kim:

Instagram - https://www.instagram.com/oinopo.studio/

Threads - https://www.threads.net/@oinopo.studio

Website - https://oinopo.com/

Where to find Ella:

Instagram - https://www.instagram.com/whimsicella/

Threads - https://www.threads.net/@whimsicella

LinkedIn - https://www.linkedin.com/in/ella-nobre-wachter/

Website - https://whimsicella.co.uk

Music by BoDleasons via Pixabay

If we're not yet acquainted - hi! I'm Ella— I'm a copywriter, content marketer (also trying to write my first novel) & creative with over 10 years of experience in blog writing, email marketing, website copy, and content creation.

I help creatives, coaches, small business owners, and companies of one prioritise communicating their story, and set them free from overwhelming marketing.

Learn more about me on my website: https://whimsicella.co.uk/

In this episode, I speak with Alice, a teacher, poet, and founder of Creative Tea Breaks—an initiative that helps adults access mindful art to boost creativity and well-being.

Alice shares her journey from studying creative writing, to becoming a teacher, to moving to Slovenia, and eventually starting her business. We discuss the importance of doing creative activities for enjoyment rather than productivity, the role of arts and humanities in expanding worldviews, and the impact of accessing your inner child to nurture creativity.

Alice also provides practical tips on embracing creativity through simple acts like drawing stick figures and emphasises the importance of community and sharing in the creative process. Tune in to explore how creativity can make you feel more connected, confident, and alive.

Topics we covered:

[01:56] Alice's Journey from University to Teaching to Mindful Art

[06:25] The Importance of Creativity and Mindful Art

[10:06] The Role of Creative Thinking in Education

[18:57] Defining Creativity: Being Human and Alive

[27:47] The Journey of Building Creative Confidence

[31:09] The Power of Sharing and Community in Art

[48:31] Embracing Multiple Identities and Hobbies

[51:58] Final Thoughts and Upcoming Events

Where to find Alice:

Instagram - https://www.instagram.com/creative_tea_breaks/

LinkedIn - https://www.linkedin.com/in/alice-shepherd-erlac/

Website - https://creativeteabreaks.com/creative-tea-breaks-links/

Where to find Ella:

Instagram - https://www.instagram.com/whimsicella/

Threads - https://www.threads.net/@whimsicella

LinkedIn - https://www.linkedin.com/in/ella-nobre-wachter/

Website - https://whimsicella.co.uk

Music by BoDleasons via Pixabay

Find the full transcript for this episode here:

If we're not yet acquainted - hi! I'm Ella— I'm a copywriter, content marketer (also trying to write my first novel) & creative with over 10 years of experience in blog writing, email marketing, website copy, and content creation.

I help creatives, coaches, small business owners, and companies of one prioritise communicating their story, and set them free from overwhelming marketing.

Learn more about me on my website: https://whimsicella.co.uk/

This episode features the wonderful Desirèe Kay Norwood, and we have a great conversation about creativity and its evolution through life stages.

Desirèe is a psychotherapist and writer based in Texas, specialising in helping women redefine themselves through the exploration of attachment wounds, perfectionism, and reparenting. Her work is grounded in compassion, introspection, and a deep commitment to personal growth.

Desirèe shares her personal and professional experiences with creativity, the importance of reconnecting with childhood hobbies, and the influence of a supportive environment when it comes to creative expression.

We also explore Desirèe's reflections on finding creativity and confidence in her 30s, the role of self-compassion in overcoming perfectionism, and the balance between sharing personal experiences and maintaining professional boundaries as a therapist.

This was a really insightful chat, so I hope you enjoy it as much as I did recording it!

Topics we covered:

[03:30] Early Childhood Creativity and Homeschooling

[06:51] Adulthood Life Transitions and Reflections on Personal Growth

[15:05] Balancing Professional and Personal Life on Social Media

[20:22] Journey from Corporate to Life Coaching

[25:36] Perfectionism in Relation to Creativity

[36:35] Reconnecting with Childhood Hobbies in Adulthood

Where to find Desirèe:

Instagram - https://www.instagram.com/itsdesireekaye/

Threads - https://www.threads.net/@itsdesireekaye

Substack - https://itsdesireekaye.substack.com/

Where to find Ella:

Instagram - https://www.instagram.com/whimsicella/

Threads - https://www.threads.net/@whimsicella

Website - https://whimsicella.co.uk

Music by BoDleasons via Pixabay

Find the full transcript for this episode here:

If we're not yet acquainted - hi! I'm Ella— I'm a copywriter, content marketer (also trying to write my first novel) & creative with over 10 years of experience in blog writing, email marketing, website copy, and content creation.

I help creatives, coaches, small business owners, and companies of one prioritise communicating their story, and set them free from overwhelming marketing.

Learn more about me on my website: https://whimsicella.co.uk/

In this episode, I share my history with The Sims franchise, and how the game has been a consistent source of relaxation and creativity for me.

From my chaotic adventures in The Sims 1 to the storytelling depth of The Sims 2, I talk about how the game has been an outlet for creativity and relaxation. I also dive into how a Sims forum inspired me to pursue writing.

Join me as I reflect on my experiences with the game and how it continues to shape my creative process.

[02:36] Early Days with The Sims

[06:57] Creative Expression Through The Sims

[09:01] Finding a Community of Simmers Who Write

[14:05] Returning to The Sims During the Pandemic

[17:01] Creative Play in Adulthood

[22:25] The Sims as a Creative Rest

And a question for you: What forms of creative rest do you take? Are any of them through childhood, or something you’ve found in adulthood?

Things mentioned in the Episode:

7 types of rest every person needs (article) - https://ideas.ted.com/the-7-types-of-rest-that-every-person-needs/?ct=t(creative-rest)&mc_cid=c4a31bccf4&mc_eid=4146b03d7b

Where to find Ella:

IG & Threads - whimsicella

Website - whimsicella.co.uk

Music by BoDleasons via Pixabay

Find the full transcript for this episode here: https://whimsicella.co.uk/podcast-transcripts/01-i-started-my-business-by-accident-transcript

If we're not yet acquainted - hi! I'm Ella— I'm a copywriter, content marketer (also trying to write my first novel) & creative with over 10 years of experience in blog writing, email marketing, website copy, and content creation.

I help creatives, coaches, small business owners, and companies of one prioritise communicating their story, and set them free from overwhelming marketing.

Learn more about me on my website: https://whimsicella.co.uk/

In this episode, I speak to Kal, a Brazilian-Lebanese creative based in Barcelona.

A storytelling Swiss Army knife, Lebanese/Brazilian Kalyl is a theatre kid turned copywriter. He founded Words Hurt, a copywriting & branding agency, to help build brand stories that flirt with danger and kick boring in the teeth.

In this episode, Kal shares about his journey from theater to copywriting and the creative influences that shape his business. We also explore childhood creativity, the therapeutic nature of art, and the societal pressures brought on by capitalism (we touch on this A LOT).

We also share our opinions and experiences about how most people are creative, and why it's important to pursue creative hobbies for personal fulfillment, rather than for public consumption or falling into the self-development spiral.

Topics we covered:

[04:33] From Theatre to Copywriting

[14:49] Creativity as a means for Self-Discovery

[23:15] The Importance of Hobbies

[28:33] The Divine Nature of Creativity

[32:52] Taking Inspiration from Unconventional Sources

[49:23] Embracing Your Inner Creative

Find the full transcript for this episode here: https://whimsicella.co.uk/podcast-transcripts/02-redefining-success-and-creativity-beyond-capitalist-expectations-with-kalyl-kadri-transcript

Things mentioned in the Episode:

Complicité (Theatre Company) - https://www.complicite.org/

Motherhood - Shelia Heti (Book)

The Artist’s Way - Julia Cameron (Book)

Where to find Kalyl:

Instagram - https://www.instagram.com/wordshurt.copy

Threads - https://www.threads.net/@wordshurt.copy

Website - https://linktr.ee/wordshurt

Where to find Ella:

Instagram - https://www.instagram.com/whimsicella/

Threads - https://www.threads.net/@whimsicella

Website - https://whimsicella.co.uk

Music by BoDleasons via Pixabay

If we're not yet acquainted - hi! I'm Ella— I'm a copywriter, content marketer (also trying to write my first novel) & creative with over 10 years of experience in blog writing, email marketing, website copy, and content creation.

I help creatives, coaches, small business owners, and companies of one prioritise communicating their story, and set them free from overwhelming marketing.

Learn more about me on my website: https://whimsicella.co.uk/

99% of entrepreneurs have the thought “I’m going to start a business” before they start their businesses. Me? Not so much. This is the story all about how I stumbled upon my business accidentally, but made the intentional effort to keep it going for 4 years (and counting).

In this episode, I share my unique path to becoming self-employed and starting my own business—without an initial plan. Beginning with a pivotal job interview in 2019, I recount how an unexpected connection led me to freelance marketing work during the early pandemic, and a full-fledged business by the summer.

Learning to be a business owner is an ever-evolving process, especially as I work with coaches to help me define my business goals and identity. I hope you join me for the ride!

A thought excercise for you: If you were given one million pounds (or dollars, or euros, or whatever your country’s currency) to set up a business, what would you do?

People mentioned in the episode:

Mariela De La Mora - https://www.instagram.com/mariela.delamora/

Desiree Kaye Norwood - https://www.instagram.com/itsdesireekaye/

Lex Martinez - https://www.instagram.com/alexacoaches/

If we're not yet acquainted - hi! I'm Ella— I'm a copywriter, content marketer (also trying to write my first novel) & creative with over 10 years of experience in blog writing, email marketing, website copy, and content creation.

I help creatives, coaches, small business owners, and companies of one prioritise communicating their story, and set them free from overwhelming marketing.

Learn more about me on my website: https://whimsicella.co.uk/