Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company. In addition to being named by Forbes as the most influential woman in social media, she is also a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program, and the co-author of Content Rules - the all-time best-selling book on content marketing. Her new book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, will help your business tell its story.