By Jeff Korhan interviews leading business growth experts.
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The podcast currently has 74 episodes available.
John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine, and also the founder of the Duct Tape Marketing Consultant Network.
Think of Marketing as Value (Like a Product)
Instead of thinking of marketing as something you do for or with your prospective buyer, consider it to be value that is baked into your products and services.
Marketing content is the voice that conveys your core message to ideal customers. It guides their experience with your business, holding their attention and earning trust along the way. And that content inspired journey continues long after a purchase is made.
Show Notes
For detailed show notes and relevant links to additional resources, go to Marketing Systems: How Guiding the Customer Journey with Content Works
Jerod Morris is VP of Marketing for Rainmaker Digital. Jerod manages the ongoing education at Digital Commerce Institute, which is hosted on the Rainmaker platform. He also hosts The Showrunner, The Digital Entrepreneur, and Assembly Call podcast shows.
Trust the Fundamentals of Engagement
Early in his career, Jerod Morris found himself selling a product door-to-door. Those one-to-one selling experiences are great teachers. According to Jerod, "You learn to listen, ask a question, and patiently watch and observe to then intelligently respond."
The fundamentals of engagement work equally well online if you adopt an 'audience of one' mindset. Jerod says, "The only sure way to build audience engagement is to create something that elicits the response, this is for me."
Listen to the audio to get the full story about Assembly Call, The Showrunner and more. These targeted shows prove the secret to audience engagement is creating content that is so narrowly focused, it attracts its ideal audience like magic.
Show Notes
For detailed show notes and relevant links to additional resources, go to Audience Engagement: The Content Secret of the Audience of One
Chris Brogan has worked with some of the biggest brands, like Disney, Microsoft, and Google. He is also the CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of eight books and working on his ninth, How to Win. Brogan provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want.
Chris Brogan believes our core duty as owners is to serve. That mindset can belong to the owner of a business or any of its team members that buy into the mission.
Here's how he breaks is down.
#1 - Take Ownership - Assume responsibility for preparing and programming your business and life.
#2 - Take Action - Make those plans actionable and execute them.
#3 - Make Content - Tells stories that connect people with how you serve.
#4 - Nurture Community - Help people do more of what they want to do.
#5 - Build a Marketplace - Deliver value that earns you the right to sell to the people you serve.
Show Notes:
For detailed show notes and relevant links to additional resources and tools from Chris Brogan, go to Owners Mindset: Getting Programmed for Customer Success
Tom Egelhoff believes the best marketing is happening somewhere every day and all you have to do is find what works and apply that to your market.
In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. His experience includes selling sewer piping, retail furniture, technology, commercial buildings, and being the founder of his own successful marketing agency.
He is also a radio talk show host, blogger, podcaster, and small town marketing and advertising consultant.
Tom Egelhoff recommends using social media and the Internet to research successful small town businesses across the country. Call them up to learn as much as you can. This is a great way to make new friends, save time, and make the most of your limited marketing budget.
Show Notes
For detailed show notes and relevant links to additional small town marketing resources, go to Small Town Marketing: What Businesses Need to Know
Frank Kenny has twice been a guest on the show. This week he
Now that Social Media Marketing World has grown to over 3,000
The key was having a strategy and following it. And that is also
Content strategy isn't sexy, but it is indeed what everyone was
Show Notes
For detailed show notes and relevant links to useful social
Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.
How to Reach out To Journalists
You can find journalists on Twitter or LinkedIn, but one of the best ways is to simply Google a topic or category to find journalists that are writing on topics relevant to your expertise.
Your pitch to them should be short, but more important, it must be personal or it will get quickly deleted. It just takes a little bit of research to do this right.
When you contact a journalist, mention you noticed he or she has written about a topic relevant to your expertise, and cite the source. Then simply share a few thoughts that build upon the subject matter, potentially for creating a follow-up piece.
Listen to the audio to learn her recommendations for discovering the publications and media outlets that are right for you, and how to use analytics to best allocate your resources.
You can connect with Gini and learn more about her work at SpinSucks.com
Show Notes
For detailed show notes and relevant links, go to Small Business PR: How to Build Relationships with Journalists
David Newman is a nationally-recognized marketing systems expert and author of the Amazon #1 bestseller, Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition. He runs a marketing and training firm dedicated to helping speakers, authors, consultants, and high-fee experts maximize their influence, impact, and income.
David's instant-action marketing advice has been featured and quoted in The New York Times, Fortune, Entrepreneur Magazine, and hundreds of media outlets throughout North America.
Be Sought After for Your Expertise
David Newman is the creator of the Do It! model for helping people become an expert that is sought after, as opposed to a generalist that is a commodity. You have probably figured out that Newman's approach is about taking action, and it is.
The key is taking the right actions that lead to desired results. By setting results aside to focus on process steps it becomes much easier and enjoyable to build the habit of making progress that will eventually be rewarded. Listen to the audio to learn how David breaks it down.
Learn more about David Newman and get free marketing resources, tools, and downloads are waiting for you at DoItMarketing.com
Show Notes
For more detailed show notes, go to Marketing Systems: How to Take the Actions that Get Results
Dr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. He is also a hall of fame speaker and author of a number of bestselling books, including It Only Takes a Minute to Change and A Setback is a Setup for a Comeback. His goal in this show is helping you to get motivated to live better and achieve more.
Willie Jolley started his career as a musician, but despite making nightclub owners wealthy his band was fired. He said the key to overcoming that early setback was developing an entrepreneur's mindset, as opposed to a musician's mindset. He says, "Every musician is waiting for his or her big break, whereas entrepreneurs go out and make their own breaks."
Learn more about Willie Jolley and get a free copy of the full version of Napoleon Hill's classic, Think and Grow Rich, as well as other gifts from Dr. Willie Jolley at http://williejolley.com/gift
For more detailed show notes, go to Get Motivated: How to Turn Setbacks into Success
Mark Sanborn is a hall of fame speaker and author of the international bestseller The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary. His expertise on leadership, team building, and customer service has been shared with thousands of audiences around the world.
Mark Sanborn shares seven steps to follow that will make your podcast guest appearance one that is memorable and value-packed, so that you become the one that gets invited back and recommended to others.
Learn more about Mark and access his resources on leadership and turning the ordinary into extraordinary at MarkSanborn.com
For more detailed show notes, go to Podcast Guest: How to Be the One That Gets Invited Back
Mike Gingerich is President of web agency Digital Hill Multimedia and co-founder of TabSite.com contest app for Facebook. He has a passion for business development, marketing, and travel.
In this episode, we continue the conversation we started with Andy Crestodina on how to use Google Analytics to improve website SEO. Mike Gingerich details the essentials you need to know for using Google Analytics to discover the behaviors of visitors interacting with your websites.
Get in touch with Mike and learn more about his work at DigitalHill.com, MikeGingerich.com, his HalfTimeMike.com podcast and on Blab.Also, check out Mike's new lead capture tool Waftio, which makes lead capture seamless on any website. Use the discount code for This Old New Business listeners: 50offplans.
For more detailed show notes got to Google Analytics: How to Build Better Website Traffic
The podcast currently has 74 episodes available.