Mike Gingerich is President of web agency Digital Hill Multimedia and co-founder of TabSite.com contest app for Facebook. He has a passion for business development, marketing, and travel.

In this episode, we continue the conversation we started with Andy Crestodina on how to use Google Analytics to improve website SEO. Mike Gingerich details the essentials you need to know for using Google Analytics to discover the behaviors of visitors interacting with your websites.

Get in touch with Mike and learn more about his work at DigitalHill.com, MikeGingerich.com, his HalfTimeMike.com podcast and on Blab.Also, check out Mike's new lead capture tool Waftio, which makes lead capture seamless on any website. Use the discount code for This Old New Business listeners: 50offplans.

For more detailed show notes got to Google Analytics: How to Build Better Website Traffic