In this episode of Everyday Excellence, host Todd Baldwin interviews Jeremy and Joy Griffin, owners of Griffin Plumbing, Inc. and NuFlow Central Coast.

They discuss how they transformed a long-running family plumbing company into a thriving residential service business while building a strong company culture focused on leadership, training, and customer experience.

Jeremy and Joy share lessons learned from transitioning away from new construction into residential service, the importance of delegation and hiring the right people, and how systems, coaching organizations, and leadership development helped them scale the business over the last two decades.

The conversation also explores the evolution of home service marketing, including online reviews, Local Service Ads, AI-driven search visibility, and adapting to changing customer behavior in the digital era.

Griffin Plumbing, Inc. website: https://griffin-plumbing.com

NuFlow Central Coast website: https://www.nuflowcentralcoast.com

In this episode of Everyday Excellence, host Todd Baldwin interviews Michael Budd, owner of Budd’s Plumbing, Heating & Cooling. They explore how a family-run trade business evolved from decades in new construction into a modern, service-focused operation built for scalability, trust, and operational efficiency.

Michael shares how shifting away from construction allowed the company to focus on higher-control service work, while also expanding into HVAC to create new growth opportunities and improve customer reach.

The discussion also dives into the importance of building measurable marketing systems with true ROI tracking, enabling data-driven decisions that eliminate guesswork from lead generation.

The episode highlights how culture, trust, and education-driven customer service play a critical role in sustaining long-term business success in the trades.

Budd’s Plumbing, Heating & Cooling website: www.buddsplumbing.com

In this episode of Everyday Excellence, host Todd Baldwin interviews Mehdi Khachani, owner of Sunny Bliss Plumbing and Air.

The conversation dives deep into the modern transformation of the HVAC and plumbing industry, highlighting how private equity roll-ups, acquisition-driven growth, and operational scalability are reshaping the trades.

Mehdi also breaks down how Sunny Bliss uses data-driven decision-making, weekly P&L tracking, and structured systems to manage high job volume and improve efficiency. A major focus of the episode is digital marketing strategy, including the role of Google Business Profile optimization, PPC, Local Service Ads, and long-term SEO as critical drivers of high-intent lead generation.

Sunny Bliss Plumbing and Air website: https://sunnybliss.com

In this episode of Everyday Excellence, host Todd Baldwin interviews Matt Blauch, President and owner of Blauch Brothers, a multi-generational mechanical contracting company specializing in commercial HVAC, plumbing, and industrial construction services.

They explore how Blauch Brothers has evolved from a small family plumbing business founded in 1954 into a 145-person organization serving Virginia and West Virginia, while maintaining its core values across three generations of leadership.

Matt shares insights into navigating a family business transition, including how he and his brother stepped into ownership roles while their father prepared for retirement, and how implementing the Entrepreneurial Operating System (EOS) helped structure leadership, improve accountability, and scale decision-making across departments.

The conversation also dives into the company’s culture-first hiring philosophy, emphasizing integrity, accountability, and long-term fit over technical experience alone, as well as the importance of standing behind their work—even when it means fixing issues well beyond warranty periods. Additional themes include commercial project growth, including major builds like Buc-ee’s, and the importance of aligning marketing, reputation, and service quality to generate sustainable demand.

Blauch Brothers website: https://blauchbrothers.com

In this episode of Everyday Excellence, host Todd Baldwin interviews Colby Tolbert, owner of Tolbert Garage Door. They explore the foundations of building a successful service-based business in a competitive market, including how Tolbert scaled operations across North Texas by serving both residential and commercial clients while maintaining a strong focus on consistency, customer trust, and operational discipline.

Colby also shares insights on leadership and company culture, emphasizing the importance of daily in-person team meetings to set the tone, build morale, and strengthen communication across his workforce.

The episode further dives into his entrepreneurial background rooted in a multi-generational family business environment, and how early exposure to warehouses, distribution, and hands-on trade work shaped his decision to build and lead his own company.

Business website: https://tolbertgaragedoor.com

In this episode of Everyday Excellence, host Todd Baldwin interviews Noe Madrigal, owner of A&A Roofing Services. They explore how a relationship-first philosophy became the foundation of a rapidly growing roofing company serving Washington, Oregon, and Idaho.

Noe breaks down how a single referral opportunity changed the trajectory of his career and ultimately led him to acquire the business at just 22 years old.

Noe shares how A&A Roofing Services scaled to millions in revenue while maintaining a strong referral-driven model, with approximately 70% of business coming from repeat customers and referrals.

A&A Roofing Services website: https://aandaroof.com

In this episode of Everyday Excellence, host Todd Baldwin interviews Dan Hanson, owner of All By Design KC. They explore the intersection of creativity and technical expertise in landscape design, and how hands-on construction experience directly improves design outcomes. Daniel shares how working in the field—from building patios and retaining walls to understanding real-world site conditions—shapes more practical, buildable, and effective designs.

He also breaks down his entrepreneurial journey, highlighting how he started his business while still employed elsewhere, the importance of taking action before everything feels perfect, and why communicating your work and consistently putting yourself out there can accelerate growth through word-of-mouth and opportunity.

The conversation emphasizes a powerful blend of mindset and execution, showing how combining passion with real-world experience leads to stronger results in both business and craft.

Business website: https://www.allbydesignkc.com

In this episode of Everyday Excellence, host Todd Baldwin interviews Shane Baldwin, owner of SilverSage ZeroScape InDesign. The conversation explores the evolution of a mission-driven landscaping business specializing in drought-tolerant and water-wise design, and how shifting environmental pressures in the American West are reshaping the industry.

Shane shares how the company has grown from a small startup into a structured team by staying focused on its core expertise rather than trying to serve every type of client or project.

Key insights include the importance of charging for consultations and design work to properly value time and expertise, as well as the long-term impact of building a pricing structure that reflects the true worth of professional services.

SilverSage ZeroScape InDesign website:https://silversagexeriscape.com/

In this episode of Everyday Excellence, host Todd Baldwin interviews Eric Soles, owner of ITM Landscape, a full-service landscaping and outdoor design company serving the North Atlanta market. They explore how ITM Landscape has built a reputation for transforming residential properties through custom install design and ongoing maintenance services, with a strong focus on creating functional and elevated outdoor living spaces.

Eric shares insights into the company’s core offerings, including backyard makeovers that range from patios and porches to roofline extensions, water features, and custom outdoor enhancements designed to extend how homeowners experience their outdoor environments.

The conversation highlights the strategic blend of design, craftsmanship, and operational execution required to scale a landscaping business, as well as the importance of delivering both aesthetic value and long-term property care.

ITM Landscape website: https://www.itmlandscape.com/

In this episode of Everyday Excellence, host Todd Baldwin interviews Brad Brown, Vice President of Operations of Southern Classic Landscape. They explore how a service-based business defines and identifies high-quality leads in a competitive landscaping market, and why not all inquiries translate into real opportunities.

Brad Brown breaks down the difference between price-driven prospects and well-qualified clients who arrive with researched expectations, realistic budgets, and clear project intent.

The discussion also dives into how effective marketing should attract informed buyers rather than volume-based inquiries, and how businesses can refine their lead qualification process to improve efficiency, project fit, and long-term customer satisfaction.

Operations of Southern Classic Landscape website: https://southernclassiclandscape.com