Understanding who he was as an aboriginal Australian helped Adam Goodes flourish and he became one of the greatest AFL footballers of all time, and now the Sydney Swans - alongside naming rights sponsor the ARA group - are recreating that environment where Adam discovered himself, through the First Nations Foundation - a 10-week holistic sporting program that incorporates both football skills training as well as character development and cultural lessons. I will talk to managing director of the ARA group – Edward Federman & former Sydney Swan and managing director of ARA indigenous services Michael O'Loughlin about why helping aboriginal Australian kids is so important in this country