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In this episode, Jordan and YouTube marketing expert Jeff Parker dive into a range of topics around content creation, social media usage, and personal branding (00:04:59). We discuss the need for boundaries when engaging with social media platforms and express mixed feelings about the pressures of performance on platforms like Twitter (00:05:32).

The conversation then shifts to the importance of separating a holisitic personal brand from projects or products (00:16:02) and the exciting prospects YouTube offers with its recent additions of podcast lists and the general growth of video podcasts (00:20:16).

The conversation later turns to platform criticisms, with Instagram and Twitch's tactics coming under scrutiny, and YouTube being hailed as a more favorable platform for creators with less platform risk (00:22:56).

The discussion further evolves to practical tips on enhancing content and audience engagement (00:29:53), the importance of attention-grabbing thumbnails and titles on YouTube (00:39:37), and the need for building community (00:49:03).

We explore the transition from YouTube creator to entrepreneur (00:55:59) and offer specific advice for niche gaming YouTubers (00:57:01).

Finally, we discuss YouTube Marketing Secrets, Jeff's paid newsletter (01:03:55), the importance of confidence and overcoming challenges (01:10:20), and conclude by probing into what it means to be a creator and the motivations behind it (01:19:15).

Key Takeaways:

• Invest Time in Your Video “Packaging”: Focus on crafting a simple thumbnail with attention-grabbing words. A catchy and interest-piquing title is essential, and researching what draws you in personally can spark inspiration.
• Be a Resource with a Face: It's not merely about being the star of the show; it's about serving others. Sharing your face helps create a genuine human connection and builds trust with your audience.
• Get Views with How-To Guides: YouTube audiences love to learn. Whether you're a new or seasoned creator, producing guides that showcase your expertise and solve real problems can lead to channel success.
• Utilize the Community Tab: Engage in a two-way conversation with your audience through polls and questions. The Community Tab is also a place for less polished updates, allowing you to research your audience's needs.
• Don’t Wait to Monetize: Launching a newsletter (whether paid or free) helps bring your audience into a less competitive space. Start sharing your offers or products early, gather feedback, and continually innovate.
• Taking Action is #1: Consistency is key. Keep creating videos, sending newsletters, and publishing your landing pages. Continuously take steps in the direction you wish to grow, and success will follow.
• YouTube for Legacy Creation: YouTube, a more mature platform, often presents fewer risks and offers better benefits for creators. Its robust SEO capabilities make it an attractive platform for lasting discovery.
• Power in Niching: While opinions may vary on niching strategies, YouTube particularly celebrates niche content. Jeff's success on Twitter, specializing in marketing for YouTubers, exemplifies the power of focusing on a specific niche.

Subscribe to Youtube Marketing SecretsFollow Jeff on X (fka Twitter!)

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In this episode of the Everyday Innovation podcast, we are joined by Frank Elda, a versatile talent who wears many hats as a writer, scientist, strategist, parent, musician, and mentor for multipassionate entrepreneurs.

Make sure to check out this free, companion instant access InnovatorOS workbook template ➡️ ⁠BUILDING YOUR WORLD OF CONTENT⁠

Frank starts the conversation (00:04:19) by discussing the impact of the AL2 algorithms on content generation. He attributes the wave of high-quality content, even in the realm of fiction writing, to these advanced algorithms. This offers individuals who may lack writing skills the opportunity to produce decently or even well-crafted content. AI + Writing Community https://jacobmcmillen.com/write-minds/

He then moves to talk about his personal journey (00:15:21) in Kung Fu and how the discipline is similar to dancing in aesthetics and approach. He considers the black belt not an end, but a beginning for further learning and growth.

Frank explores the intersection of tech and art (00:18:49) and how our personalities shape our intuition (00:26:06), creating unique solutions to various situations.

On the topic of writing (00:30:16), Frank discusses the importance of maintaining a personal voice in today's AI-driven content creation era. He shares how Twitter improved his writing and thinking skills (00:36:20), suggesting that social media can be a tool for self-improvement.

Discussing goals (00:41:43), Frank emphasizes the importance of pursuing projects freely, with financial stability and the ability to pivot, emphasizing the value of geographical and internal freedom.

He passionately talks about systems and operations (00:45:10) and how they serve as a foundation for creativity. Frank argues that tools and systems can save time and let individuals focus on their passions.

In terms of productivity (00:49:04), he suggests managing energy, not just time, to increase efficiency. Frank shares his philosophy of life (00:58:08), encouraging listeners to take charge of their life and start building their dream life today.

Frank concludes the podcast by sharing his thoughts on innovation (01:00:05) and encourages listeners to approach problems from their unique perspectives. Finally, he extends an invitation for communication via Twitter or email at ⁠[email protected]⁠ (01:04:58).

This episode is filled with insights from a multi-passionate entrepreneur and is a must-listen for all creators who aspire to balance their creativity and productivity in their entrepreneurial journey.

Frank's Question: What are the obstacles that you have in the journey of building the life you want?

Connect with Frank:

💌 ⁠Substack Newsletter⁠

🔗 ⁠Website⁠

✉️ ⁠E-mail Frank⁠

🐦 ⁠Twitter⁠

📱 ⁠TikTok

In this episode, personal brand strategist and community orchestrator Amine Hammou shares his unique journey of personal and professional evolution, shedding light on the power of owning a misfit identity. He discusses the challenges and opportunities that come with feeling disconnected and different, emphasizing that being a misfit can be a source of distinctive talent, creativity, and change.

This discussion is packed with inspiring stories, practical advice, and innovative strategies - a must-listen for anyone interested in personal branding, monetization of one’s passions, community building, and embracing a misfit identity.

** INSTANT ACCESS to InnovatorOS template - The Misfit Branding Iki-guide **

Key Moments:

Introverted Misfit and World Citizenship (00:02:31): Amine Hammou identifies as an introverted misfit and discusses his desire to build a community of like-minded individuals. He aims to achieve a sense of global citizenship through creative endeavors.

Journey from Engineering to Design (00:07:56): Amine shares his transition from software engineering to design into building community around a misfit personal brand, influenced by his mother's community-building efforts when he was young. He aligns his journey with the concept of Ikigai, emphasizing personal branding and education.

Building a Community (00:13:38): Amine discusses the journey of building a community, involving exploration, vision, and planning. He stresses the importance of hard work, resources, experimentation, and understanding the needs of community members. He also highlights the necessity of balancing enjoyment and resource management.

Personal Branding (00:17:46): Building and monetizing personal brand, according to Hammou, involves experimentation, authenticity, creating a sustainable community, openness to change, and avoidance of draining activities.

Ikigai in Personal Branding (00:23:25): Hammou discusses the application of Ikigai in personal branding and career, sharing his own unique interpretation involving lifestyle, personal branding, community building, and education.

Misfit as a Positive Attribute (00:30:21): Hammou redefines being a misfit as a pathway to create one's own unique journey, enabling individuals to make significant changes and lead by example.

Self-Discovery (00:34:14 ): Hammou encourages listeners to embark on a journey of self-discovery, emphasizing the importance of personal freedom and exploration.

Personal Development and AI (00:43:20): The conversation covers the significance of personal development, innovation, and the integration of AI into life and business. Hammou underlines the importance of engaging with listeners through questioning.

Connect with Amine:

✉️ Website & Newsletter

🤝 Brand Orchestrate Community

🧰 Branding Resources

🐦 Twitter

📷 Instagram

📺 YouTube

In this episode, Chuck, a multi-talented professional with expertise in SEO, marketing, content coaching, and personal branding, joins us. They delve deep into their experiences, sharing valuable insights and inspiring innovations in creative messaging.

[Download "Spice Up Your Multifaceted, Magical Messaging" InnovatorOS template here ]

Chapters & Key Insights:

(00:00:56) Mastering Chat GPT & Sharing Knowledge

Chuck shares how they utilized their marketing craft to create an ebook in just two days. This segment sets the stage for their innovative thinking and problem-solving skills.

(00:04:50) Empowering Neurodivergent Entrepreneurs

Chuck talks about how their background in computer science informed need to automate tasks, reducing friction for neurodivergent entrepreneurs and those with anxiety. They address the importance of accessible technology in business.

(00:07:19) Intersectionality in Coaching

They open up about their queer experience and its intersection with their coaching work, emphasizing the importance of inclusive and diverse business spaces.

(00:09:44) Navigating Online Platform Challenges

Discussing the pressures online platforms face from large banks and shareholders, Chuck and Jordan highlight the subsequent impact on spicy entrepreneurs, the inherent safety concerns, and how to say things without saying them.

(00:14:24) Addressing Burnout through Alignment

In this chapter, Chuck stresses the importance of alignment to prevent burnout, illustrating the importance of personal wellbeing in professional success.

(00:20:43) Project-Based Work & Burnout

Jordan shares her personal preference for project-based work and the realization that it still can sometimes feel ongoing, leading to burnout. Chuck discusses client selection strategies to prevent burnout.

(00:24:34) The Power of Gratitude & Groups

They talk about the value they found in participating in group coaching containers, content creation as a form of self-care, and the importance of fostering deeper relationships through compliments and recognition.

(00:27:53) Authentic Social Media Presence

Chuck advises finding value in small social media spaces, answering questions with your expertise, foregoing traditional market research, and serving with kindness, emphasizing authenticity in online interactions.

(00:35:04) Anti-Professionalism & Inclusion

Chuck discusses their anti-professionalism stance, and how it works to break barriers in business, shining a light on biases, and creating spaces for all individuals to succeed.

(00:39:03) Spirituality, AI, & Entrepreneurship

They highlight the importance of heart/soul-centered entrepreneurship and the intriguing connection with advancements in AI technology.

(00:42:12) Energetic Management & Creativity

Chuck and Jordan discuss the importance of energy management and finding creative activities that help with creativity and comparisonitis caused by social media.

(00:50:04) Embracing Intuition & Overcoming Fear using Improv Wisdom

They conclude the episode by encouraging the audience to follow their intuition and not fear failure in their endeavors, be it in improv or life.

Connect with Chuck:✉️ Website & Newsletter - http://magicalwerdo.com

🎙️ Anti-Professional Podcast - https://www.youtube.com/playlist?list=PLvz1QXWhfadtPT0AC9o-k1gQNkjK2AxFU

📷 Instagram - https://www.instagram.com/magicalweirdochuck

More from Everyday Innovation (& Jordan):

✉️ Newsletter and Resource Hub - https://everydayinnovation.io

🫂 Community - http://galaxy.everydayinnovation.io

🦄 1:1 Innovisory Sessions - https://superpeer.com/jordandivecha

📺 Youtube - https://www.youtube.com/@jordandivecha

📷 Instagram - https://www.instagram.com/everydayinnovation_

🐦 Twitter (Jordan) - http://twitter.com/jordandivecha

I am privileged to host Kate Obert, styling and personal branding expert, creator of Necessary course and community, and a close friend of mine. In this episode, we dive into the captivating world of personal branding and aesthetics.

[Podcast companion guide - Visualizing Your High-Vibe Personal Brand Experience - can be downloaded here ➡️ GET THE GUIDE }

Our conversation begins with Kate discussing how she discovered a safe and resonant environment that stimulates creativity and ideas, setting the stage for her personal brand (00:04:18).

She then shares her process of discovering and defining personal style through an intuitive wardrobe audit and the creation of an inspirational Pinterest board (00:11:36). Kate emphasizes the influence of personal style on every aspect of life and the importance of tuning out social media noise.We then explore the essence of personal branding beyond reputation (00:17:28). According to Kate, documenting life and sharing your journey helps in identifying unique abilities and strengths, providing a 360 approach to style that embraces the digital sphere, personal presence, and environment.

At (00:28:06), Kate underlines the importance of aligning personal style with authenticity and brand purpose. She offers insightful tips on balancing openness with privacy and finding creative ways to foster relationships with audiences.

The idea of maintaining a uniform vibe across various moods within a brand is discussed (00:35:14). Kate underscores the necessity of personal alignment to effortlessly exude authenticity across different platforms.

The intriguing concept of silent ambassadors and sensory branding is brought up at (00:44:10). Kate explains how seemingly random items can be used strategically to create intentional and memorable brand experiences that appeal to all senses.

At (00:55:42), we delve into Kate's online course NECESSARY. This comprehensive tool helps individuals stay connected to their brand and offers them permission to pivot when required.

The significance of community feedback in personal branding is discussed at (01:00:19). Kate believes that having a sounding board for elements like mood boards and imagery ensures effective brand representation.

At (01:09:06), we learn about Kate's innovative use of AI in the form of Chat GPT for brainstorming ideas and creating mood boards.In one of the highlights of the conversation (01:11:51), Kate shares the creation process of her unique business cards. Inspired by music festivals and designed using AI, these cards resonate with her brand's aesthetics and enable deeper connections with recipients.

Towards the end (01:18:06), Kate emphasizes the importance of curating positive, interactive experiences with brand elements, fostering a sense of ownership and promoting engagement.

Lastly, we wrap up at (01:25:52) by acknowledging the simplicity yet subjectivity of personal branding. The key takeaway? Stay curious and committed to solving your audience's personal branding challenges.

Kate's question for the audience: What are some specifics that you're struggling with in your personal brand?Kate's Links:💻 ⁠Website and 1-1 Services⁠ - https://kateobert.com🌴 ⁠NECESSARY Course⁠ - https://www.kateobert.com/necessary📷 ⁠Instagram⁠ - https://instagram.com/kate.obert📺 ⁠Youtube⁠ - https://youtube.com/@kateobert

In this episode, we dive into the multifaceted world of multipassionate solopreneurship with Imed Djabi, a creator who's successfully blended his love for web design, branding, and content creation into a thriving business. His unique approach to life and entrepreneurship, rooted in nourishing his mind, body, and spirit, and striking a balance in his multipassionate pursuits, sets a fascinating example for aspiring entrepreneurs.

[Podcast Companion Guide - The Multipassionate Solopreneur’s Roadmap - can be downloaded here ⁠https://everydayinnovation.notion.site/The-Multipassionate-Solopreneur-s-Roadmap-7023ae8b6315422db6111a7048186021⁠]Key Takeaways:-Connecting Concepts: Imed underscores the importance of diversifying your knowledge input. By reading multiple books at the same time, he is able to connect ideas and concepts between different topics, fostering a deeper understanding.-Balancing Act: Being a multipassionate solopreneur doesn't necessarily mean having to niche down. Imed found success by building genuine relationships with clients and balancing his freelance work with content creation.-Personal Branding: Drawing from his background in branding and web design, Imed's minimalist approach reflects his personal values and tastes. He argues that simple, honest branding attracts people who resonate with your vision.-Breaking Perfectionism: The quest for perfection can be a stifling force. Imed suggests adopting high standards that define your own version of perfection, inspired by the principles of Japanese minimalistic culture.-Building a Creator Brand: Entering the creator space with authenticity and a focus on community-building are critical to building a successful brand. Imed emphasizes on creating long-form content that resonates with your audience and reflects your unique interests and values.-Tech and the Multi-Passionate Lifestyle: Tech innovations like no-code platforms are empowering multi-passionate individuals to blend their diverse interests, from art to coding.-Transparency and Accountability: By building and innovating in public, Imed shows how sharing your goals and roadmap can provide a source of accountability and encourages transparent communication with your audience.-High-Ticket Pricing Mindset: Trust and genuine relationships are key to securing high-ticket clients. Imed shares his experience transitioning to this mindset and advises on the importance of finding sustainable ways to monetize your business.-Embracing Multiplicity: Generic advice doesn't always apply to multi-passionate individuals. Imed encourages listeners to trust their gut, follow their passions, and design a life that aligns with their unique interests and values.-The Power of Technology and Creativity: Co-creating with technology can be a powerful tool for multi-passionate individuals, encouraging innovation and a broader exploration of passions.Get inspired by Imed's journey and his insights into the exciting world of multi-passionate entrepreneurship. Tune in to uncover ways to build a balanced, passion-driven business that genuinely reflects your personal values and interests!Subscribe to Imed's Youtube: https://www.youtube.com/channel/UCgdnnjf-aXgQbjPTDHk1-fQ  Website and Newsletter: https://imeddjabi.comImed's Twitter: https://twitter.com/imeddjabiThe Passion Intersect Podcast: https://open.spotify.com/show/7qYGPSxIajTaNP6AoDE7pm?si=9982c4602a474a97