Jeff Gurtman is the COO of a market research company and his experience teaches us that happiness is about finding your own path. In this wide-ranging episode we talk about how it is important to surround our kids with good influences, but also how sometimes you need to ignore the pressures of your friends to find what really works for you. We also talk about how AI might impact market research, how his antiquing hobby became both a social escape and quality time with his wife, his learnings from hosting a travel TV show, and the place of college education in the past/present/future.
*Key Takeaways*
👨👧👦 Curating your friend group is important in all stages of life - they have a lot of influence over the person we become.
🛍️Mystery shopping is more than it seems—a nuanced, human-centric field that AI will struggle to replicate
⌚ Apple Watch is a great parenting tool - communication, tracking and a little bit of fun without the addictiveness of a smartphone
00:00:00 Teaser Clip
00:00:28 Meeting through college a capella
00:02:57 Finding the right career after graduation
00:04:57 Venturing into Television
00:05:59 Landing back at Coyle Hospitality Group
00:06:15 Ian's surprising Coyle connection
00:08:47 What Impact Can AI have on Mystery Shopping?
00:10:07 AI in the Context of Mystery Shopping
00:12:17 What is Mystery Shopping
00:16:24 Mystery Shopping is not easy for AI
00:18:52 Homogenized research threat
00:19:22 AI tools you may want, or not?
00:22:00 The excitement and threat of AI helpers
00:25:21 Remote work in the Pre- and Post-pandemic Era
00:28:24 Raising Kids with Unexpected Hobbies
00:29:38 Parenting Challenges and Joys
00:30:29 Advice for a new Girl Dad
00:32:15 Good friends for your kids is the key
00:33:12 Art and Antiques: A Shared Passion
00:34:41 The Art of Restoration and Framing
00:35:12 Having a hobby as a couple
00:35:39 The Antiquing Lifestyle
00:37:23 Running and Ultramarathons
00:38:31 The World of Extreme Running
00:39:50 Is Running Actually Fun?
00:41:38 The Impact of Fitness on Parenting
00:42:39 The Importance of Fitness in Childhood
00:44:07 The Role of Technology in Parenting
00:46:40 Ian's Art Project Plans
00:48:49 The Billion Dollar Question for VR
00:50:09 Technology applied to Market Research
00:51:54 Weird design tricks you don't notice
00:54:52 Should agencies test what they produce?
00:55:54 The Impact of Travel on Personal Growth
00:56:33 The Not-So-Covert Travel Spies
00:58:10 The Role of Loyalty Programs in Travel
00:59:27 Maximizing the Value of Reward Points
01:00:38 The Evolution of Travel Programs and Lounge Access
01:02:47 The Monetization of Lounge Experience and all of travel
01:05:10 How we grow from College to Middle Age
01:08:02 The Influence of Peers in College
01:11:54 How technology altered the modern college life
01:14:36 Reconnecting with College Friends
01:15:04 Screening Pitch Perfect and Friends Finding Success
01:17:54 Finding friend groups in adulthood
01:20:33 Ian's Video Game Recommendations of the moment
01:22:02 Invest In What Your Kids Know
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Everyday Insights unveils life lessons through engaging conversations with regular people. Host Ian McClellan navigates through the myriad experiences of our guests, extracting nuggets of wisdom that you can apply to the challenges you face everyday. Join us as we learn from the life stories of our friends.