Inventory is the largest expense for any cannabis retailer. How you choose to manage your inventory and buying strategy impacts your people, processes, and ultimately, profits. Coming off the heels of Happy Cabbage's newly-launched inventory assistant tool, our CEO Andrew Watson joins the podcast to discuss how you can start rethinking your approach to inventory to put more cash back in your bank.

Follow Andrew: @blakiseskream

Follow Happy Cabbage: @happy-cabbage-analytics

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What does it take to lead marketing at a dispensary? It comes down to a few things: knowing what's scalable, building a memorable brand, and laser-sharp execution. Jim Anstey joins the podcast to share how he's bringing what he's learned from his tenure as a marketing executive Havaianas to cannabis retailers like Pleasantrees in Michigan.

Follow Jim: @jimanstey

Follow Happy Cabbage: @happy-cabbage-analytics

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An agency can either be your bestfriend or a blackhole for tons of your marketing budget. That's why it's important to know how to vet and collaborate with agency partners at your dispensary. What should you know? John Shute, CEO and co-founder of PufCreativ joins us for a deep dive into getting tactical with dispensary agencies.

Follow John: @john-shute-pufcreativ

Follow PufCreativ: @pufcreativ

Follow Happy Cabbage: @happy-cabbage-analytics

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Loyalty marketing is so much more than just setting a program. It takes a unique strategy, consistent maintenance, and a deep understanding of your tech stack to keep customers engaged with your dispensary. On this episode, we break down everything about loyalty marketing, how it differs from acquisition, and a few strategies Dominic's tried out during his tenure at 3Fifteen and Noxx Michigan.

Follow Dominic: @dominic-cassisi-ab11bb170

Follow Happy Cabbage: @happy-cabbage-analytics

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You might've heard of the proverbial 'marketing island' where marketers get detached from business outcomes or don't understand the state of the business they're marketing. Can the same happen in cannabis? Well, there's a thing or two that marketers can learn from retail managers. Ilana Dreicer shares what she's carried with her from her general and marketing manager roles at MMD Shops.

Follow Ilana: @ilana-dreicer-05b4521ab

Follow Happy Cabbage: @happy-cabbage-analytics

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Trevor Simpson serves as a fractional CMO for High Ride and previously as the Director of Marketing for both Smoakland and Verde Natural.  We chopped up everything around dispensary e-commerce marketing, from strategy, tech, all the way into attribution. Looking for some fresh ideas for your e-comm marketing?  You've come to the right place.

Follow Trevor: @trevorsf

Follow Happy Cabbage: @happy-cabbage-analytics

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Building partnerships with brands can have serious impact on your marketing and sales operations. Katherine joins for a conversation on how Malek's Premium Cannabis partners with their carriers to educate budtenders, launch activations, and share more about the ins-and-outs of running a cannabis brand.

Follow Katherine: @katherine-wolf-

Follow Happy Cabbage: @happy-cabbage-analytics

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Every wondered what it takes to be a great dispensary manager? How you can prove yourself as a budtender and bring in more sales? Diane Kessler joins us for a conversation on her career in the SoCal cannabis market, servicing operators like Smartweed, Sherbinskis, and Erb & Arbor before starting her own consultancy, Emerald Way Cannabis. 

Follow Diane: @ddkess

Follow Happy Cabbage: @happy-cabbage-analytics

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Marketing isn't an easy game, especially in cannabis. New vendors, unique customers, and an unprecedented sense of urgency for more revenue turns up the pressure on marketing to drive results.  How can you prove your marketing works? How do you build a strategy? What tools and metrics should you use? Andrew Watson joins for a special founders episode of the podcast to provide answers.

Follow Andrew: @blakiseskream

Follow Happy Cabbage: @happy-cabbage-analytics

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Brendan Ruh joins for a conversation on brand marketing tactics in the CBD industry, why social media product promos no longer work, and the playbook behind Santa Cruz Medicinals marketing strategy. 

Follow Brendan: @brendanruh

Follow Happy Cabbage: @happy-cabbage-analytics

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