In this episode, we invite Cheri Garcia. Cheri is the CEO of Cornbread Hustle, a staffing agency for second chances. A company that helps people coming out of prison or people in recovery find meaningful employment. She is passionate about helping people coming out of prison and people in recovery find transformation through employment or entrepreneurship. As someone who has reinvented herself, she wanted to create a company to help others do the same.
Before starting Cornbread Hustle, she found her own transformation and recovery through inventing a tanning bed and starting a career in the TV news business. She eventually developed expert-level skills in marketing and PR. She continued to hone her marketing skills as a PR consultant for Mark Cuban companies. She provided strategy plans and media opportunities for a variety of the Shark Tank companies he invested in. Today, she uses those talents to help individuals getting out of prison rebrand themselves to become the person they want to be and get noticed by the people they want to meet. What she is most proud of is her sobriety and relationship with God.
What you will learn:
- Giving a second chance to felons
- Cheri’s company - Cornbread Hustle
- How does her company help people turn their lives around
- The great resignation and its effect on Cheri’s business
- The driver behind getting business and running her company
- How showing her vulnerable side on LinkedIn created an impact
- Advice on how not to communicate on LinkedIn
- How does Cheri supports people who want to change their lives
- Cheri’s 12-week program with free certification
Mic Drop Moments
🎤Trevor at (00:52) - I want to ask you a question about Cornbread Hustle. I got to know about the company name. Was it inspired by the movie ‘Life?’
🎤Cheri at (03:07) - At Cornbread Hustle, for every single employer that we work with, based on their criteria of what they will accept, we only place you at a place where you will get a job in 90 days. You will not be turned away because they already know about your background upfront.
🎤Cheri at (05:33) - If you guys have been following me on LinkedIn, you have seen that I have posted several six-figure opportunities, some of them being remote.
🎤Cheri at (06:56) - We made $100,000 in one month disinfecting.
🎤Cheri at (09:10) - Sometimes the vulnerability of my LinkedIn post will hit a CEO in the heart. And they will reach out to me and say, I have my HR person reaching out to you. So, I haven't had to do a single cold call or knock on a door.
🎤Cheri at (12:20) - You don’t come to Cornbread Hustle to get a job to fix you. You fix yourself and you get a job.
🎤Cheri at (14:06) - She finally said, you know what, there’s a hole in my ceiling and I’m just gonna show it to you. That’s what messing up your life does for you. You get a trailer with a hole in your ceiling. And I was like, you’re hired.
🎤Cheri at (15:47) - Snake in the grass.
Get in touch with Cheri
LinkedIn: https://www.linkedin.com/in/cherigarcia/
Get to know all things Who Ya Know:
👉 https://linktr.ee/whoyaknow
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