July 12, 2025

Everyone is a Marketer: Atomic Agency's Human-Centric Approach

32 minutes

Here are three things you’ll learn in this episode:

1. Founding Atomic Agency: Motivated by a desire to create a meaningful agency, Gayle founded Atomic in February 2020. Despite initial uncertainties, he focused on small, impactful actions that align with his philosophy of helping clients achieve their goals, reflecting the lessons learned from the book "Atomic Habits."

2. Human-Centric Marketing Approach: Gayle emphasizes the importance of building genuine relationships in marketing rather than solely focusing on transactions. He advocates for starting conversations with potential clients, recognizing that marketing should stem from understanding and connecting with people on a personal level.

3. Value of Diverse Perspectives: The conversation highlights the importance of incorporating psychology into marketing, recognizing that human behavior is driven by biases and familiarity. By understanding these elements, marketers can better connect with their audience. The Atomic Agency’s approach seeks to avoid the pitfalls of traditional niche marketing by focusing on problem-solving across various industries, maintaining engagement and excitement in their work.

About Gayle Rogers and The Atomic Agency:

- Website: https://theatomicagency.com/

- LinkedIn: https://www.linkedin.com/in/gaylerogers3/

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