We’ve all heard the advice—“just provide value.” But what does that actually look like in practice? In this episode of Keep Creating, Larry breaks down the three types of value (emotional, educational, and aspirational), why giving everything away for free can backfire, and how to identify the kind of content your audience actually finds valuable. Whether you're a coach, content creator, or solo entrepreneur, this episode will help you shift your mindset and build a content strategy that sticks.

What You’ll Learn:

• The 3 categories of value—and how to use each

• Why entertaining content is still valuable

• When giving away “too much” can hurt your business

• How to spot what your audience values (even if they’re not telling you)

• A real-world example of sustainable content batching

• How to fight burnout with discipline and systems

Mentioned in This Episode:

• Sean Cannell

• Myron Golden

• Gary Vee

• Episode 1: [Low engagement doesn’t mean low value]