The Jeff Sutherlin Show

Everyone Was Recruiting WRONG in 2025... (Here’s Why)


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What if everything you’ve been told about recruiting agents is wrong?

In this episode of The Jeff Sutherlin Show, Jeff sits down with David Siena, a high-level recruiting consultant who works with 50+ brokerages across North America — and whose clients recruited over 2,000 producing agents in a single quarter.

David breaks down why the traditional advice of “just build relationships” is failing in today’s market — and what top leaders are doing instead to attract agents without chasing, begging, or selling splits.

If you’re tired of chasing agents — and ready to become the kind of leader people want to follow — this episode will challenge how you think about recruiting, leadership, and growth.

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The Jeff Sutherlin ShowBy Jeff Sutherlin