The advertising industry loves to talk, and yet, some of the most important topics within the space are often ignored.

On this episode of the Performance Marketing Unlocked podcast, four marketing experts come together to put the spotlight on several topics they don't think are getting the attention they deserve. Hosted by Paul Evans, founder of V2RSION, with Tony Miller, Interim CMO of Direct Line Group, Supriya Dev-Purkayastha, founder of Connect Growth and Emily Roberts, Head of Digital at Responsible Marketing Advisory, the group touch on accessible advertising, inclusivity in marketing, how to avoid short-terminism and why performance marketing shouldn't be retired.

To hear more from our panel of experts, each of them will be in attendance and on stage at PMW Unlocked, our annual confex at the Business Design Centre in London, taking place on the 3rd and 4th of March. Limited delegate tickets are still available here: https://www.performancemarketingunlocked.com/book-your-place

~ Episode breakdown ~

(2:38) Don't discount disabilities

(13:30) Inclusivity is the essence of performance marketing

(30:50) Short-terminism is just papering over the cracks

(40:22) Performance marketing still belongs

~ Further reading ~

Jamie Laing, Grace Miller and Jon Evans to speak at PMW Unlocked 2026

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