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Victoria explores the critical difference between starting a business and building something sustainable, emphasising that strategy is the key element missing for many passionate entrepreneurs.

• Anyone can start a business with passion, skills or an idea
• Building something sustainable requires more than passion—it requires strategy
• Without strategy, hard work becomes directionless effort
• The Strategy Snapshot triangle highlights the three essential connected elements: Message, Offer, and Audience
• When these three elements align, you stop guessing and start building with intention
• Many entrepreneurs are talented and hardworking but lack direction
• Strategy helps you wake up knowing what matters and make decisions without panic

If you need help developing your strategy, all contact details are in the show notes. Please follow the podcast and leave a rating if you enjoyed this episode.