Everything Coworking

Follow Us on YouTube

Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast:

To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form

Learn more about Success Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.

Did you know….

• A typical buyer requires 6-7 touch points before a sale.
• Your organic social media reach is only10% of your audience
• Your marketing newsletter open rate should be above 20%...ideally much higher with a “clean” list

A newsletter can be a simple and effective part of your marketing mix.

One simple, consistent format can serve both your existing members and your potential members (anyone on your email list that is not already a member).

On this episode, we cover:

• Why newsletters should be an effective part of your marketing mix
• Who should get your newsletter
• What should go in your newsletter
• How often to send your newsletter.

Follow Us on YouTube

Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast:

To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form

Learn more about Success Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.

In this episode, we’re diving into the ROI of organic social media for coworking spaces.

Social media may not be the best marketing tactic for coworking spaces. 

Coworking spaces generate more revenue by: 

1. Adding more members
2. Getting each member to spend more with them, or 
3. Getting members to stay longer. 

Social media isn't the best marketing tactic to get these results. 

Instead, focus on strategies that will directly boost your bottom line. For example, invest in online ads that target your ideal customer or offer discounts to members who refer new people to your space. 

Write 1-2 monthly blog posts optimized for SEO to make sure you are found by active searchers.

Send consistent newsletters to your members and to your marketing list.

By spending your time and resources on more effective marketing tactics, you'll be more likely to see a positive return on investment for your coworking space.

Follow Us on YouTube

Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast:

Good Space

Groundworks

David Brown on LinkedIn

David Brown moved his family of 5 to London from North Carolina in 2019 and attempted to open his first coworking space in a London neighborhood in 2020. That didn’t go well until mid-2020 when neighborhood members needed Good Space and good community.

Here are my key takeaways from my conversation with David:

1. He had a clear vision of what he wanted to create and didn’t waiver
2. The success of Good Space (in terms of attracting members) is part art and part science. David and his team have a deep focus on building relationships with their 112 members. They want their members to feel seen and known in their space. They also pulled off that je ne sais quoi that you sense when you walk into a space that is “for you.” The vibe, the design, the coffee, the lighting.
3. David and his team are intentional about what they’re creating. They take time to zoom out and reconnect with their mission and values.
4. They make decisions based on their mission and values. He gave a great example around phone booths. More phone booths would get used, but would not align with the culture they have built.
5. A lease on a small space is challenging, even with 112 members. David’s real estate structure going forward will be creating partnerships with landlords.
6. David broke the week up into percentages and put pressure on the 28% that is Saturday + Sunday to earn their keep. They go all-in on evening and weekend events of all shapes and sizes and their event revenue is a significant and growing portion of their overall revenue.

Follow Us on YouTube

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

If you are working on a first location or an expansion, there are a few things you need to get right to position your coworking business for success.

Four of the most common mistakes that lead to space failure are decisions that are made before you even open a space. You can’t out-market or out-operate these mistakes.

1. The location and/or product mix don’t align with the demand in your market and your ideal customer avatar
2. The real estate deal is bad. The buildout is too expensive, your free rent period is too short, and your rent is too high.
3. Your space is too small to align with your profit goals.
4. You’re not capitalized well enough to get through the fill-up phase.
5. You don’t have a marketing budget (this is the easiest problem to solve).

Listen to the full episode for a deep dive into each mistake.

Follow Us on YouTube

Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast:

Fiona Mayor on LI

The Thrive Network

Flexible Workspace Australia

Thrive’s Instagram Grid

Fiona Mayor is the Founder at The Thrive Network. Director of Pop Media - Web Design & Social Media Agency. 

She is also the Co-Chairperson of Flexible Workspace Australia.

We talk about:

- Her best lead source

- What’s selling today

- Her focus on meeting room revenue

- Why  she doesn’t spend a lot of time on social media even though she’s a social media strategist

- Government support for Melbourne’s 15 minute city

- The next phase of Australia’s Flexible Workspace association

Follow Us on YouTube

Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

In this episode, we talk through a common question - how many flex desks should I have...and.. how many times can I oversell them?

We talk about the importance of validating your market demand for flex desks, what assumptions to include in your pro forma (if you're just starting) and what you might do if you have an existing space with too many flex desks. 

Follow Us on YouTube

Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast:

Mark Gilbreath on LI

Liquidspace

Mark Gilbreath is the CEO of Liquidspace, a Hybrid Workplace Management Platform.

We talk about the core premise that whether you're a one-person startup company in Berlin, or whether you're Stripe or Spotify or the U S government, companies are challenging their workplace and real estate and HR organizations to be radically more agile.

We also talk about:

- How companies need to be agile and be able to deliver “a great workplace, great collaboration, great culture opportunities to our employees, not in five or 10 more regions where we might put regional offices as was our pace pre-pandemic, but in hundreds or thousands of locations.”

- How HR and Real Estate teams realize “they need to be more personalized in how you deliver workplace experiences,” but also “radically efficient.”

- How HR and real estate teams are having a light bulb moment around the fact that coworking exists and it is flexible, experienced-focused and exists ion most places that their employees want to work.

- That Liquidspace recognized the need to “equip companies with the mechanisms to be able to make the discovery, the evaluation, and the transaction of coworking spaces by their employees more structured more regimented.”

Follow Us on YouTube

Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast:

Business E Suites

Laura’s Podcast - Small Business Insights

Meet Laura and Dave Fisher - the quintessential EOS visionary and integrator.

They opened their first 15,000 square foot coworking space in 2020 on top of a self-storage facility in Sugar Land, TX in a building they built from the ground up.

They are now working on a 50,000 square foot co-warehousing facility in Houston, TX.

They are in the space as a service business.

They share:

- The story of how they ended up in the coworking business.

- Why they like to “own the dirt.”

- Some lessons learned and happy surprises in their first two years of business.

- What drives their 31 5-star Google reviews.

- Why Laura started her own podcast and whether or not their podcast studio generates revenue.

- Favorite part of running a shared office business.

- What they’re most excited about in the next 5 years.

Follow Us on YouTube

Everything Coworking Featured Resources:

The SEO Action Guide

The Everything Coworking Academy

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast:

Discounted Blueprint Offer

Reuben’s Website

Launch Coworking - high end virtual tour

Reuben Lau is an online marketing strategist who does a lot of SEM and SEO work for coworking businesses. Reuben was first on episode #195 of the podcast on which he shared SEO and SEM tips for coworking spaces. I asked him to come back and talk about what’s working today for coworking spaces running Google Ads.

Some highlights include:

• The new “performance max” feature in Google ads that gives Google Ads some Facebook Ads-type features such as retargeting and “lookalike” audiences.
• Using display ads for top-of-funnel awareness
• Putting social proof on the ad landing page - you will not believe the conversion rate increase this is driving!
• Whether or not it makes sense to put a virtual tour behind an email opt-in
• Meeting room ad conversion rates

Follow Us on YouTube

Everything Coworking Featured Resources:

The SEO Action Guide

The Everything Coworking Academy

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Pricing is both art and science.

On this episode, we talk about rules of thumb for pricing your coworking office spaces.

• How to price vis a vis market rent
• What your target profit margin might be
• How to adjust pricing up to offset your rising expense costs
• How to frame the pricing of a small office to help the end consumer understand the full scope of value that is included in their membership.