Everything Education Podcast

What are the key challenges and the best opportunities for school marketers? What's authenticity in school marketing in the age of AI? Is there still a role for print in school marketing? How to know whether it's worth spending on a marketing activity?

These are just a few of the questions that we discussed in the season finale of the Everything Education Podcast.

GUESTS:

• Maddie Lingard, Head of Marketing, Ubiq Education
• Simon Jones, Creator of The Bonjour Agency

HOST: András Sztrókay, Founder of Everything Education and Director of Angolnyár

In this slightly unorthodox episode, we talk about what connects running and international education.

The three guests come from different parts of the international education scene but share a passion for running – and through personal stories, they talk about what they have learned from the training and challenges they have taken on that has had an effect on their professional life.

An episode about running – absolutely not only for runners.

Guests:

• Becky Wilkins, Director of Admissions and Marketing, Haberdashers' Monmouth School
• Peter Hayes, Director, International House Manchester
• Tim Cooke, CEO of ELAC and Managing Director of Sapphire Education

Host:

Andras Sztrokay, Director of Angolnyár, Founder and International Education Consultant, Everything Education

AI has arrived – and it's here to stay in the world of education consultancy too. In this episode, we look at a cutting edge approach to advising customers, and discuss what we can and should be automated and what will more likely remain for human education consultants to do. And since we're talking amongst ourselves, we do give schools some unsolicited advice too.

Guests:

• Burçin Advani, CEO of Best Parents
• Ruth Benny, Head Girl of Top Schools

Host:

• András Sztrókay, Founder of Everything Education and Director of Angolnyár

In this episode, we talk about language school chains, groups and networks, looking at the intriguing variety of ways of working together, discussing questions around brand, quality, management, people, strategy – and of course, survival.

Guests:

• Céline Aloé, CEO of UKLC Education Group
• Emma Hoyle, Managing Director of International House World Organisation
• Stephan Roussounis, Co-Founder & CEO of Bayswater Education

Host:

• András Sztrókay, Founder of Everything Education and Director of Angolnyár

In this episode, we discuss what British Education is – where it's come from, where it is now and where it's heading.

We hear perspectives from both within and outside the British Isles, discuss what parents are looking for, how expectations and the market has changed over the past decade, what schools think of themselves and what they should do to survive.

Guests:

• John A Williamson, Director of International Business Development at the Enrollment Management Association
• Melvyn Roffe MBE, Head of Haberdashers’ Monmouth School
• Simon Probert, Executive Head at Wycombe Abbey Hangzhou

Host:

• András Sztrókay, Founder of Everything Education and Director of Angolnyár

Links:

• Simon Probert's book on Amazon
• Enrollment Management Association
• Haberdashers' Monmouth School
• Everything Education

A portrait of Thom Jones: speaker, trainer, motivator – one of the greatest characters of all times in the world of ELT.

From hats to trolls and cloaks, here's 75 minutes of jolly wisdom for you from Thom.

Guest: Thom Jones, Speaker, trainer, motivator

Host: András Sztrókay, Founder of Everything Education and Director of Angolnyár

In this bonus episode, we spend 15 minutes with Markus Badde, CEO of ICEF.

Talking at the 30th ICEF Berlin, we talk about languages, trends in international education, and travel. Lots of travel.

Hosted by András Sztrókay, Founder of Everything Education and Director of Angolnyár

In this episode, we talk about the Future of Summer Schools – as well as personal journeys, packed lunches, homesickness and staff: so all things summer schools.

GUESTS

• Helen Lami, CEO of Academic Summer and Principal of Living Learning English
• Lisa James, Managing Director, Young Learners, EC English and Chair of Young Learners English UK
• Will Finlayson, Director of Summer Boarding Courses

HOST

András Sztrókay, Founder of Everything Education and Director of Angolnyár

In this first episode, we dig deep into the questions around Native and Non-Native English Language Teachers.

Talking to a teacher trainer, as well as three school and three agent representatives, we discuss what makes a good teacher, what clients are asking for, what schools deliver, and how good agents guide and educate their clients.

GUESTS

The Expert:

• Anna Csíky, Teacher and Teacher Trainer

The School Panel:

• Shoko Doherty, CEO of Celtic English Academy and Chair of English UK
• John Chisholm, Head of International at Whitgift School
• Marike Colyn, Head of Recruitment and Training, Oskar lernt Englisch

The Agent Panel:

• Afonso Leitão, General Manager of Edu4WORD
• Gabriela Ardito, Founder and CEO of VCE International, President of ARSAA
• Susan Fang, Co-Founder and Owner of OxBridge Holdings, Inc. and Director and Founder of UKGuardianship

HOST

• András Sztrókay, Founder of Everything Education

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