Sherry Schultz is the Chief Human Resources Officer at Walser Automotive Group. She has a storied career spanning several different industries, with experience as the SVP Chief Human Resources Officer at Advantage Opco LLC - Catalyst Capital and the VP of Talent Acquisition and Chief Diversity Officer at Sears Holdings Corporation. Before that, she was the Global Talent Director at The Goodyear Tire and Rubber Company and VP of Human Resources at The Pepsi Bottling Group.

Colton Ray is the Chief Merchandising Officer at Walser Automotive Group. He’s worked his way up through every level of the automotive universe and has held positions on both the vendor and dealer side. Before working at Walser Automotive Group, he was the New Car Sales and Marketing Manager at Wayzata Nissan and the Regional Sales Manager at eXteres Corp.

In this episode…

In most dealerships, everyone’s motivation is focused on compensation. However, Sherry Schultz, the Chief Merchandising Officer at Walser Automotive Group, and Colton Ray, Walser’s Chief Merchandising Officer, know that people are actually a company’s greatest commodity. This means one thing: taking care of your people—both employees and customers—is the key to increasing your profits.

Tune in to this episode of Inside Auto Podcast as Aharon Horwitz and Ilana Shabtay are joined by Sherry Schultz, the Chief Human Resources Officer at Walser Automotive Group, and Colton Ray, the Chief Human Resources Officer at Walser. Sherry and Colton talk about their career journeys and their current roles at Walser Automotive Group. You’ll also hear about the importance of core values, the role of a dealership in its community, and how automotive marketing continues to innovate.