This week on Franchise Today, Paul Segreto's guest is Alisa Harrison, Vice President Marketing & Communications at the International Franchise Association. Join Paul and Alisa as they discuss new leadership at the IFA, the upcoming IFA convention in Las Vegas, outlook on the political front, the new IFA website, soon to be released products, and much more.

This week on Franchise Today, Paul Segreto's guest is Alisa Harrison, Vice President Marketing &amp; Communications at the International Franchise Association. Join Paul and Alisa as they discuss new leadership at the IFA, the upcoming IFA convention in Las Vegas, outlook on the political front, the new IFA website, soon to be released products, and much more.

Everything IFA!

Welcome to Franchise Today as it celebrates its 16th Season in 2025. Join host Stan Friedman, President of FRM Solutions every Wednesday at 12 PM ET / 11 AM CT as he serves up discussions with weekly guests, who will talk about best practices for scaling their franchise businesses for sustainable growth, through sensible franchising. 

Franchising remains an unintentional profession. Most people don't go to school to study about how to become involved in franchising. Rather, some life event causes it to find us. Each episode of the podcast begins with a look back at how franchising found that week's guest. 

 This is followed by a walk through the milestones of their journey and career, up to and including the present day.  My guests could be franchisors, franchisees or suppliers, who provide insights into high-level support services or top-quality products to better enable the franchise community. Each podcast will wrap with a look ahead to upcoming industry events, upcoming guests or important dates on the horizon.

Business

Welcome to Franchise Today as it celebrates its 16th Season in 2025. Join host Stan Friedman, President of FRM Solutions every Wednesday at 12 PM ET / 11 AM CT as he serves up discussions with weekly guests, who will talk about best practices for scaling their franchise businesses for sustainable growth, through sensible franchising. Franchising remains an unintentional profession. Most people don't go to school to study about how to become involved in franchising. Rather, some life event causes it to find us. Each episode of the podcast begins with a look back at how franchising found that week's guest. This is followed by a walk through the milestones of their journey and career, up to and including the present day. My guests could be franchisors, franchisees or suppliers, who provide insights into high-level support services or top-quality products to better enable the franchise community. Each podcast will wrap with a look ahead to upcoming industry events, upcoming guests or important dates on the horizon.

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Everything IFA!

Everything IFA!

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